Digital marketing is central for a company's global strategy that needs to transform the way to approcah markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well-structured digital marketing plan to understand and predict consumers' behaviors. The Master in Web Marketing, Branding and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involved in various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according to the objectives of the company.
This Master's program prepares digital marketing experts through an in-depth discovery of the power of analytics to drive business success in small organizations and multinationals. The main objectives of the master are:
Train experts in the latest trends in online marketing applied to the business world and the digitalization of companies
Provide a deep understanding of digital marketing tools to detect opportunities and define strategies that optimize the web presence of any company
Train professionals in the domain of all relevant aspects of digital marketing (search engine optimization, search engine marketing, social media advertising, inbound marketing, etc.)
Prepare professionals in social media, e-commerce, and online marketing
Marketers and business leaders from around the globe are eager to embrace new strategies that leverage digital.
The curriculum of the Master is designed to provide students with specialized skills related to international management and e-business, social media, digital marketing strategy, and web analytics as a performance tracking tool and brand management. Students are therefore offered the chance to enhance their job prospects through a wide range of courses designed to foster key soft skills including public speaking, emotional intelligence, leadership, team building.
Branding (brand architecture, brand identity, packaging, etc.)
E-Commerce and E-Marketplace Platforms
Product & Service Innovation
Business Information Systema
Social Media Marketing
Digital Marketing strategy and planning
Demand for marketers who can effectively manage the digital landscape is strong. 75% of managers consider it a challenge to find professionals with the up-to-date digital marketing skills they need. The Master’s Degree in web marketing, branding, and merchandising provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities, and tools in content development through both traditional and digital media. Upon completion of this master degree, graduates can find employment in different companies or can work as a freelance with the following positions:
Social Media Manager
Digital Communication Manager
Digital Marketing Manager
New Media Publishing
Social Media Specialist and Consultant
A fully online study model
The Master can be attended completely online through the online platform “MIA University Campus” where you can find the video - classes recorded by the professors, the webinars in real-time when you have the opportunity to interact with your peers and instructors, the case studies, and the other study and assessment material. The online study material includes:
Video-lessons and teaching material available on the online MIA platform accessible 24/7 from different devices (PC, smartphones, tablets)
Power-point presentations that summarize the main contents of the video-lessons available for download on the platform
In-depth contents about the main topics of the various modules
Articles and case studies on relevant topics related to the course
Interactive assessment, tests, and case studies to be solved by the students
Webinars in real-time and discussion forums
Final project work developed with the coordination of the Academic Director
Summer semester: April 30, 2021 - May 14, 2021
Our admissions department is here to guide you through the admissions process. You can contact our admissions office to receive a full orientation about the program and the admissions policy and requirements.
The University scholarship program includes scholarships of 20%, 30%, and 40%dedicated to qualified students. In order to apply for the scholarship, students are required to send the following documents to the admissions office.
Copy of ID
Copy of bachelor degree diploma
Scholarship application form
The University offers students the possibility to pay their tuition in 4 or 5 installments during the 12 months thanks to a personalized study plan.