Master in Strategic Marketing Management

General

Read more about this program on the school's website

Program Description

The Master in Strategic Management specialized in Marketing integrates the fundamental concepts linked to the Marketing thinking, action and management system in the 21st century, within the framework of a Strategic Direction with an integrative approach in business and public, lucrative and non-profit organizations , and of the different processes, techniques and tools that can be useful for their effective driving.

The Master in Strategic Management specialized in Marketing, through this training program, achieves the pedagogical articulation of theoretical foundations and practical cases within the application space of a Marketing management.

Upon completion of the Master's program in Strategic Management specialized in Marketing, the student will be trained to:

  • Apply integrated thinking, action and marketing management in the organization based on methodology, skills and management skills.
  • Plan, organize, execute and control the functions and procedures, both at the level of strategic and operational marketing.
  • Plan, anticipate and respond to future movements in the field of Marketing by developing strategic bases in line with the objectives of the company.
  • Know and master the most appropriate techniques in this area of Management to enhance management capacity and decision making.


Duration, credit structure and degree

The total estimated duration of the Master in Strategic Management specialized in Marketing is 850 hours (85 credits).

Regarding the distribution of time, it is established that:

  • Being a distance Program and not being subject to face-to-face classes, a specific start date is not established, so the student can formalize the enrollment at any time, provided there are places available.
  • For academic and learning reasons there is a minimum duration of the Program, which in exceptional cases (eg validation of subjects) may be six months.
  • The maximum time available for the Program is twenty-four months. In this period of time, the student must have successfully passed all the activities evaluated, and approved the Final Project of Master or Thesis.


Scholarships

The Fundación Universitaria Iberoamericana (FUNIBER) periodically allocates an extraordinary economic item for FUNIBER Training Scholarships.

To apply, you only have to submit your scholarship application on the main page of the portal with the required data, and the Evaluation Committee will examine the suitability of your application for the granting of financial aid, in the form of a FUNIBER Training Scholarship.

Last updated Mar 2020

About the School

The growing and global presence of FUNIBER is due to a teaching model that promotes the collaboration and cooperation among nations to enrich people formation. This model is the result of more than ei ... Read More

The growing and global presence of FUNIBER is due to a teaching model that promotes the collaboration and cooperation among nations to enrich people formation. This model is the result of more than eight years of experience of FUNIBER teaching graduate distance semi-attending and non attending virtual international projects of cooperation and formation with enterprise. This guarantees a model that supply effective results in relation to the teaching investment assumed versus the return in knowledge formation and personal and organizational learning. All of this because FUNIBER’s educative model guarantees a high quality global formation. Read less
Barcelona , Jaén + 1 More Less