Master in Search Engine Marketing: SEO, SEM and PPC


Program Description

An innovative Business School concept

At IEBS we take a step forward compared to the traditional business school model:

  • The traditional learning model is rigid and not very flexible because it is based on the standardized and unchanging industrial society model.
  • The IEBS learning model is modern, flexible and adaptive because it is designed to respond to today's world and constant change.
  • We propose a learning that integrates technology and innovation as part of the subject matter, always offering the most current knowledge.
  • We think of a 2.0 learning model that gives priority to the ability to “learn to learn”, developing the skills necessary to successfully face today's challenges.
  • We integrate traditional models as the case method, with the most current learning currents, thanks to web 2.0.

After all, a book no longer guarantees us that we will learn everything we need to know in life.

At IEBS , the student is prepared to become a leading professional, capable of innovating, undertaking and providing value to their companies, in a changing environment, through a new way of doing business.

Who is IEBS ?

IEBS , the first digital native business school in Spanish in the world, was founded in 2009 with the aim of offering an alternative to traditional business schools, with a commitment to an innovative learning model capable of responding to the real needs of the companies and professionals that live in a society in constant change and transformation. We propose an agile and modern school, capable of being up to date with the latest trends and based on solid values to form more responsible people, who lead projects with Entrepreneurship from Innovation, Ethics and Sustainability.

Our goal is to train the new leaders that the world we live in demands; able to undertake, innovate and create value to their companies, their employees and society in a sustainable and profitable way.

International character

IEBS born in innovation and entrepreneurship in Spain by the hand of Seedrocket, the first startup accelerator in Spain that has Google as one of its main partners. Its main headquarters are located in Madrid and Barcelona, two of the most important cities in the European and global landscape of innovation and entrepreneurship, sources of innovation and trends that allow IEBS bring the most innovative talent and knowledge to all its students . IEBS has its headquarters in Latin America, on the banks of the Río de la Plata, in Montevideo from where it connects the innovative culture, talent and the most innovative knowledge with all the countries of Latin America.


Capturing qualified traffic to the web and achieving business objectives, whether they are visits, leads, sales, downloads or installations, has become one of the most important and therefore decisive functions in any company that performs internet marketing actions.

That is why companies demand a new professional profile that is capable of managing all their needs and designing and developing search engine marketing strategies. This is where the SEO, SEM and PPC specialist emerges that becomes a crucial position for the development of digital marketing and business given its ability to influence the growth and development of the projects in which it participates. That is why and due to the complexity of its functions, it is one of the most demanded and best valued profiles in the market.

With the Master in Search Engine Marketing you will become without having prior knowledge in a specialist in SEO, SEM and PPC by the best professionals in the sector and you will be able to understand, analyze and strategically plan SEO campaigns and SEM and tactically squeeze the Google Adwords advertising suite , increasingly complex and demanding, complementing it with the knowledge of the main applications based on PPC (pay per click) and Social and Native Ads such as Facebook, Twitter, Linkedin and YouTube among others.

At the end of the Master you will be able to :

  • Know the traffic capture models in SEO and SEM .
  • Define, plan and optimize a Search Engine Marketing campaign
  • Learn to structure campaigns, track and make advanced reports .
  • Become a Google certified SEM strategic consultant .

During this call you can access the Innova Aid plan that covers 25% of the amount of this training course or check our Scholarship Policy requesting information.

At the end of the Master in Search Engine Marketing you will be perfectly able to:

  • Manage and optimize search engine campaigns optimizing the recruitment mix through SEO and SEM.
  • Understand the logic and capabilities of online payment capture .
  • Identify what type of strategy is optimal according to each type of business.
  • Define, plan and analyze pay per click campaigns .
  • Define, plan and analyze SEO campaigns.
  • Efficiently optimize campaigns to get the most out of investments.
  • Learn to create proposals and forecasts for customers or for your own business.
  • Learn to manage teams and tasks as a manager of a Search Marketing Department.

Admission and registration

The program has a limited number of places. In this way we promote personalized contact between student and teacher, so that each teacher becomes a mentor of the student with a direct and close treatment.

Admission applications are processed in strict order of reception and are assessed by an evaluation committee formed by the program director, the academic director and the admissions coordinator. To fill in the application for admission click on the following button:


The pre-registration period is open until September 30. During this period you can reserve and guarantee your place in the program and if you make your reservation before July 31, you will also get an additional 10% discount on your registration.


The deadline to complete your enrollment in this program ends on November 24 or at the time the quota of available places is completed.

Admission requirements

If you have a university degree, are in the last year of study or have relevant professional experience in the area of study, you can apply for admission to this program.

  • With a university degree: It will be necessary to present the degree and the academic record. In the case of being in the last year, only the academic record will be presented.
  • Without a university degree: Having previous professional experience is not an indispensable requirement, however accredited professional experience is a very important element in the selection process. In the case of not having a university degree, it can be validated with demonstrable professional experience. The years of experience required will vary depending on the relevance of it.

Scholarships and grants

IEBS has an exclusive program of scholarships and grants to facilitate its students access to study programs. His commitment is to help people really interested in training and promoting their career. With these scholarships, IEBS improves their job prospects and gives them the opportunity to reorient their professional career.

Last updated November 2019

About the School

IEBS, the School of Business Innovation and Entrepreneurship, born during the world crisis with the aim of providing a real alternative to traditional teaching model alternative.

IEBS, the School of Business Innovation and Entrepreneurship, born during the world crisis with the aim of providing a real alternative to traditional teaching model alternative. Read less