Delve into the exercise of Political Marketing and get actively involved in Social Movements, Political Parties and Electoral Campaigns.-5% for cash payment
100% online methodology
For 3rd degree university graduatesProgram featuresQualification:Master in Political Communication from the University of Los Hemisferios (Postgraduate registered with the CES and recognized by SENESCYT)Approved:Master in Communication and Political Marketing certified by the Nebrija University of SpainProfessional Master in Political Communication from IMF Business School of SpainWhat is the Master in Political Communication?Facing new professional challenges that allow us to transform the environment in which we live requires solid training. An innovative and quality training, such as the Master in Political Communication of the University of Los Hemisferios-IMF Global University.
A fourth-level program that provides communication professionals with the methodologies and tools necessary for the analysis of public opinion, strategies, the design and execution of political marketing and the management of the electoral campaign.
The Master's degree starts from political communication to deepen the exercise of political marketing and its application in the management of the electoral campaign. The structure is not the result of a sum of subjects, it starts from the general and goes to the specific, from politics and political communication to its application to the government or the party and, finally, to the candidate.
Professional outingsGraduates of the Master will be able to assume the functions and different tasks related to marketing and political communication, being able to develop different demands and professional profiles in:Political consulting firms
Public communication cabinets
Local, regional and national governments
Campaign Team Coordination
MediaKnowledgeMultiple skills that will open doors for you
The specific academic training of Master's degree students in Political Communication provides the person responsible for communication with the possibility of acquiring, among other skills, to:Use advanced methods and techniques of social, political and market research in the field of political marketing and political communication. Think strategically about communication processes, their execution and their evaluation.
Apply the knowledge acquired in the resolution of conflicts of a political nature, as well as their strategic and tactical monitoring.
Acquire skills to adapt to work in marketing, communication and political consulting teams.
Understand the internal and external aspects of the strategic direction of an organization, the management and leadership of teams.
Plan, design, execute and evaluate an electoral campaign.
Use the most advanced technologies in the management of political consulting aimed at governments and campaigns in the 2.0 environment from a strategic perspective, as well as to design interactive, viral marketing projects.
Understand and execute public and political communication both offline and online.
Use of techniques and processes used in the different phases of political marketing management and political consulting in public and private organizations.
Design and manage marketing, consulting and communication in crisis situations.
Direct the organization and production of events and events within a marketing strategy.
Manage relationships with clients, be they parties, candidates or governments.
Prepare all kinds of reports from the field of political consulting.Advantages of the Online MethodologyEffective learning experience:
Access through the Virtual Campus, in a simple, friendly and intuitive way, to all the resources, didactics and content necessary to achieve the development of the necessary competencies and skills .
Thanks to the design and the didactic sequence, the student determines the work load and rhythm , being able at all times through the platform to request the guidance and support of the teachers and tutors.
Tutorials, classes and virtual practical experiences in real time that allow students to interact with the teacher to develop practical and relevant aspects of the content of the subject.
Sessions held every two weeks, on Thursday afternoon, Friday afternoon and Saturday. (* The schedule will be adjusted to the teaching sequence, seeking to be compatible with the work activity)
The master's degree organizes the eleven subjects of which it is composed in two ordinary academic periods of 18 weeks duration. For this reason, the student has five weeks to achieve the learning objectives of each subject.ContentsPolitics, citizenship and political behaviorDemocracy: representation and political participation.
Politics, political action and society.
Parliament, parties and party systems.
Electoral behavior and transformation of political culture.
Applied political research: analysis, mobilization and electoral polls. Bigdata.
Electoral systems: regulatory framework and political performance.Political scenarios and electoral systemsInternational relations and comparative international politics.
International political scenarios: Europe, Africa, North America, Central America and Latin America.
International organizations and supranational integration processesBasic principles of political communicationTheory of Political Communication.
Agenda, media and politics.
Political effects of the media.
Government Communication: open governmentPolitical Communication Management: institutional relations and public affairsCommunication Policy.
Relations with the media. The argument.
Lobbies (lobbying) and public affairs management.
Communication in crisis situations: prevention and management techniques.
Spokesperson coaching. Specialized media training.Degree PlanDesign and implementation of projects with applied research and / or development components.
Design and writing of high-level professional articles.
Analysis of practical models for the development of the complex exam.Offline, online and network communication: social media managementNetwork policy. Management of online resources: social networks, blogs and web pages.
Strategy for the integration of political channels (online and offline): digital communication.
Inbound marketing applied to political strategy.
Integrated electoral advertising (360º campaigns: online - offline).Political Marketing and Image ManagementNon-verbal and gestural communication.
Political neuromarketing focused on the voters and the politician.
Neuromarketing in electoral campaign: graphic, visual, radio and online advertising.
Communication strategy and techniques based on NLP.
Types of oratory with new technologies (integration and ideas).Personal leadership and speechLeadership strategies, sources of power and influence tactics.
SWOT-SWOT analysis of the political candidate.
Projection of the leader before the party and public opinion.
Storytelling and framing.
Oral persuasion and sound-bites.
Gender and leadership.The analysis of public opinionThe construction of the public agenda: media, actors and society.
The analysis of public opinion: methodologies, analysis techniques and interpretation of opinion studies.
Psychological factors in decision making. Social psychology and formation of public opinion.
The keys to the formation of public opinion in the digital age. The new demoscopy.
Information and misinformation.Political consulting: design and management of electoral campaignsOrganization and coordination of electoral campaigns: pre-campaign, campaign and post-campaign.
The design of the program.
Communication plan and media plan.
Search, Collection and management of funds in electoral campaign.
The permanent campaign.
Political branding and electoral performance.
Online marketing strategy and institutional communication.
Audiovisual creativity: narrative, script and electoral spot.
Ads of personal reinforcement versus smear campaigns.
Electoral debates.Professional deontologyHumanistic vision for technical management and professional ethics.
Ethics of the public service facing the risks of arbitrariness and abuse of power.
Ethical responsibility for environmental care and other global problems.
Scope of responsibility.Admission profileGiven the nature of the program, third-level graduates will enter.
Those professionals whose degrees belong to the broad field of Social Sciences, Journalism, Information and Law, in accordance with the nomenclature of professional titles and academic degrees, access with preference.
Other professionals who have a third-level degree in a different broad field, proving professional experience in positions related to communication in the political field in different types of organizations, can also access the master's degree.