Main characteristics of the Master in Organization of Events, Protocol and Business TourismAre you looking for an innovative master's degree, with a methodology that adapts perfectly to the business environment? A program created to respond to the challenges and needs of both the private sector and public companies? Ostelea's Master in Organization of Events, Protocol and Business Tourism (MICE) is what you need.
The program consists of 45 common credits, with an itinerary focused on guiding you in the practice of the managerial function. To do this, we combine knowledge with personal and professional development of the student. The program also includes a master's final project, of 15 credits, which is complemented by the different modules and subjects sequentially.
We know that each student has different personal circumstances and needs, and we adapt to it. That is why we offer a flexible learning model, with a program that can be completed in 12 months, and with the possibility of taking it in the online or blended distance mode.
If you want to specialize in organization of events, protocol and business tourism, and you have a university degree but you do not have time to attend class or you want to make your family and work life compatible with your training, this is the master you are looking for.
Upon completion, you will receive a triple master's degree issued by the University of Lleida, EAE Business School and Ostelea.Why take the Master in Organization of Online Events at Ostelea?The business tourism sector is one of the fastest growing both in Spain and in the rest of the world, and it will continue to do so! If you are looking for good professional opportunities, you will find them here.
In Spain, a large number of international events are held each year. Our country is at the forefront in the business tourism sector or MICE, in which it ranks third, only behind the United States and Germany. This means that companies in the sector maintain a permanent search for professionals prepared with specific knowledge of the sector.
Our master's degree also has the endorsement of two leading partners, nationwide, in the training sector: EAE Business School, the second most reputable business school in Spain 2014; and the University of Lleida, which has recently been distinguished as a Campus of International Excellence.Advantages of studying this master's degree in OsteleaOnline mode
Possibility of places with scholarship
Financing and aid programObjectives of the Master in Protocol, Events and Business TourismKnow in depth the MICE industry (Meetings, Incentives, Conferencing and Exhibitions) and the Protocol area of the institutions. You will build a solid knowledge base about the industry, always from an international perspective and a managerial approach.
Mastering the keys for the development of strategic plans and their application in MICE environments.
Develop a global vision, essential for executive management.
Enhance the capacity for creativity and innovation in the industry and its sustainable management, an essential aspect to occupy positions of responsibility in event management companies or in Protocol areas of institutions.Two modes to choose from: Online or BlendedThe master can be done in two modalities: online or blended (on the Madrid and Barcelona campuses).
Flexible schedules, personalized attention and the possibility of reconciling personal and professional life with studies are the main attractions of this training modality. At present it has established itself as one of the most demanded systems, thanks to the advantages it brings and the good academic results obtained by the students. Technological advances facilitate student learning and have led to a 60% increase in enrolled in this modality in the last year.
The blended or blended modality combines face-to-face sessions with the resources and tools of online learning, among which the Virtual Campus stands out. Throughout the course, two types of face-to-face classes are held on the Madrid and Barcelona campuses: module sessions and masterclass sessions.Syllabus of the Master in Event OrganizationModule 1. Global conception of eventsBasic fundamentals of the organization of events.
The optics of organizations and the event professional.
Understand the objectives of an event.
Typology and character of the events.Module 2. Implementation, management and production of eventsPlanning the event. Initial phase (I).
Planning the event. Initial phase (II).
Planning the event. Final phase (I).
Planning the event. Final phase (II).
Evaluation of the event after its celebration.
Practical example of organizing an event: Barcelona Building Construmat.Module 3. Protocol, institutional relations and external relationsIntroduction to the protocol.
Types of business events.
Ordering and placement in protocol.
Protocol symbols and tools.
Protocol applied in the field of special characteristics.
Institutional relations. Complementary unit.Module 4. Marketing in event organizationStrategic marketing.
Marketing Tools. Marketing mix.Module 5. CommunicationCorporate communication.
Company events in the digital age.
Communication of corporate events.
The relationship with the media. Evolution of the media paradigm in the Internet era.
Public dissemination before, during and after the events.Module 6. VisionWork with projects.
HR in the organization of events.
Budget management in the organization of events.
Legal aspects in the company.Module 7. Thematic events
The content of the following types of events is developed in audiovisual format:Mice.
Sports.Final Master's Project (TFM)
The end of the learning process culminates with the putting into practice of the concepts worked in the different modules. The final master's thesis is the culmination that will allow to consolidate the knowledge and see its application in the day-to-day of professional activity.Triple degree after completing the Master in Organization of Events, Protocol and Business Tourism (MICE)The participant who successfully completes the program will obtain a triple degree:The Master's degree in Event Organization, Protocol and Business Tourism from Ostelea, Tourism Management School.
The Master's degree in Organization of Events, Protocol and Business Tourism by EAE Business School.
The degree from the University of Lleida.The admission process, which includes a personal interview, aims to ensure the suitability of the candidates so that they get the most out of this learning experience.Financing and financial aid programsIn order to adapt to the different personal and professional circumstances of our students, we have developed different funding and assistance programs. The student also has an Academic Advisor, in charge of informing and advising them on the requirements and the procedure to apply for a scholarship.
Integral Development SMEs
We offer answers to the specific needs of SMEs. For us, it is very important to strengthen and implement strategies to improve competitiveness and the integral development of small and medium-sized companies.
Women make up more than 40% of the participants in our programs, with an average age of 33 years. It is a group of students who are in full professional and personal maturity, and who need to combine their family, personal and educational activities. For this reason, we have an aid program for this professional segment. The managerial potential and the leadership capacity of each of the candidates will be valued as two essential qualities for the study of their candidacy.
In order to promote and contribute to the professional development of people with disabilities, we have launched a program of aid for this group.
It will distinguish the students with the best academic record. Candidates who prove that they have an academic record higher than a 9.5 average score will be able to access the Academic Excellence Scholarship.
Aimed at managers of SMEs, freelancers and professionals who want to start a business project.
Oriented to managers, middle managers and qualified professionals who aspire to positions of responsibility.