This program of online marketing explores the tools and methodologies used for promoting products and services through the internet. It considers a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing is also known as internet marketing, web marketing, or digital marketing. It includes tools such as social media marketing, search engine optimization (SEO), and search engine marketing (SEM).
We also offer this program as a bachelor's or Ph.D.
Online Marketing Online via distance learning
This module is applicable to Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctor) Degree Programs. This academic program is designed at the postgraduate level (Master’s or Doctoral). This module may also be adapted to complete the course requirements of Specialist, Expert Diploma, or Bachelor’s Degree. A further option is an enrollment into each of the courses listed within this specialization module. This module may be combined or completed with other modules from this faculty. For example: Advertising & Media - Advertising Creativity - CSR Corporate Social Responsibility - Influencer Marketing - Institutional Relations - Marketing & Communication - Mass Communication Management - Public Relations - Sales & Product Management - Social Community Management - Social Media Management - Special Events Management.
Method of instruction: Distance Learning Higher Education
This distance learning education program is completed by a traditional correspondence instruction method. Once you sign up for the course, Bircham International University will send you (to your mailing address) the suggested textbooks. After reading the book, you will be asked to write a 20 to 35 pages report that reflects your understanding of the book. This report is equivalent to the exam and can be submitted by email or mail. Bircham International University will evaluate your written work. If passed, BIU will issue the corresponding diploma. For more instructions about BIU pedagogy, tutoring, and evaluation, please read our distance learning education study guide.
Students enrolling in this distance education program should be aware that:
Location: Bircham International University needs a functional geographical location to ship the book and materials for successful completion of this program of study.
Communication: Email, courier, phone are key communication instruments with Bircham University that play an important role in the progress and support of this program of study.
Capacity: Any impediment, physical or psychological, to read a book and write a report must be communicated to Bircham International University prior to enrollment into this distance learning program.
Technology: No specific technology is required to complete this distance education program.
Language: Book reading and report writing in another language other than English must be requested (and approved by BIU) prior to enrollment in any distance learning program.
Discrimination: There is no discrimination with respect to race, color, gender, beliefs, or religion.
Age: Check the admission requirements for each distance education degree program.
Duration - Online Marketing Online via distance learning
For a program of 21 credits, the estimated time for completion is 21 weeks. For 45 credits, the estimated time for completion will be 45 weeks, and so on. Calculations are approximate. The length of each distance learning degree program is calculated based on an average of 15 hours of learning per week. It also depends on the number of validated credits from previous knowledge and the level of commitment to the studies.
Master's Degree - Online Marketing Online
Tuition Fee: Min. 4.680 Euros (6.120 US$) | Max. 7.020 Euros (9.180 US$).
Master's Degree Online: 36 - 54 Academic credits required for this distance learning degree program.
Composition: Online Marketing via distance learning = Academic credits + Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example Internet Studies. + 13 Academic credits (Research methodology and final project or thesis).
Courses list (each subject accounts for 3 academic credits):
1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study).
You may study any subject as an independent online continuing education course.
Media & Communications
This course of media and communications blends mass communication with media platforms and technological breakthroughs to determine the best mode of message delivery. It explores the integration of media communication outlets and the best ways to store and deliver information or data.
Academic Supervisor: Pedro Jose Riba RuedaProduct & Price Management
This course overviews company’s product portfolio management, including the task of product positioning, product development, product price, market development, brand diversification, and alternative strategies associated with the introduction, growth, maturity, and decline stages of the product life cycle. It shows the skills needed to become a successful product manager capable of dealing with all aspects of product and price management.
Academic Supervisor: Isabel del Rio VillarPromotional Strategies
This course studies the foundations and the processes of developing advertising and promotional strategies, and the important factors used to design successful advertising campaigns. Topics include data research, positioning analysis, selection of target markets, development of objectives, creative guidelines, media planning, budgeting, and performance evaluation.
Academic Supervisor: Isabel del Rio VillarDatabase & Direct Marketing
This course examines the theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers. It explains the logical and physical organization of computer database information systems and their application to direct marketing.
Academic Supervisor: Maria SmetaninaMeasuring Customer Satisfaction
This course reviews the tools and techniques used for measuring customer satisfaction. It covers how to plan, implement, and get results from a customer service strategy. It reviews methods of collecting data, such as surveys and focus groups, as well as the tools for analyzing and displaying data.
Academic Supervisor: Maria SmetaninaMarketing Planning
This course integrates marketing concepts and challenges within a problem-solving framework. It examines marketing key issues, strategies, plans, and implementation in a competitive environment. It shows how to develop marketing plans and how to use technology and models in the marketing planning process. It illustrates major marketing challenges such as negative word-of-mouth, new product failure, product liability, and deceptive advertising.
Academic Supervisor: Maria SmetaninaSocial Community Management
This course of social community management focuses on developing, maintaining, and nurturing great customer relationships through social media. Social community management is all about engagement, about customer service, responding to complaints, and engaging with the brand’s online community. The social community manager’s main role is to increase goodwill towards the brand, build its reputation and establish trust & authority within the online community.
Academic Supervisor: Maria SmetaninaSearch Engine Marketing
This course of search engine marketing (SEM) explores internet marketing tools for the promotion of websites by increasing their visibility in search engine results pages. It considers paid advertising options such as pay-per-click (PPC), search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages, and other options to promote web content on internet search engines.
Academic Supervisor: Kao Kveng HongE-Commerce Solutions
This course reviews the online business and economy environment and strategies. It provides solutions for the online purchasing and selling of different products and services. It explains how to do business electronically and considers the electronic commerce hardware and software requirements as well as the legal issues regarding Internet usage.
Academic Supervisor: Thiyagu NagarajOnline Marketing
This course deals with the theory and practice of marketing on the Internet and focuses on the role of the Internet in marketing strategy. It helps to identify the web marketing goals; to understand web site promotion, referral programs, and search engine placement; analyze e-commerce, online sales, and customer service methods; plan a web store, and think about future trends in e-commerce.
Academic Supervisor: Maria SmetaninaSocial Media Management
This course of social media management focuses on the process of managing the company or brand's online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing the content posted. In addition, social media management includes engaging and interacting with social media users. A social media manager is responsible for being the brand on social media, and for its online growth and success.
Academic Supervisor: Fernando Fernández SánchezInfluencer Marketing
This course of influencer marketing discusses social media influence focusing on social persuasion and prescription. Influence is less about arguing for a point of view or product than about loose interactions between parties in a community (often with the aim of encouraging purchasing or behavior). Although influence is often equated with advocacy, it may also be negative.
Academic Supervisor: Maria SmetaninaGrowth Hacking
This course of growth hacking takes every aspect of the sales funnels to find the best strategies to grow. It looks for (or creates) new ways to acquire new customers and retain them at low-cost expenses. While finding ways to reach new audiences sounds like marketing, growth hackers take the extra steps to exceed expectations.
Academic Supervisor: Kao Kveng Hong
Admission requirements - Online Marketing
For official admission status at Bircham distance education university; you need to send in a filled out, dated, and signed official Application for Admission. You may download this application form from the website or request it by email or mail. Please send this application and enclosed documents to our address. You may also submit this application and attached documents by email in a PDF Format.
Bircham International University issues an admission certificate after receiving your complete application for admission. This document will show the number of credits transferred and validated from previous education and experience, and the number of credits required to complete the distance learning degree program's major. Bircham University can not perform this evaluation without the complete application for admission.