The Master in Marketing and Commercial Management will turn you into an outstanding leader in the commercial and marketing departments. This master will train and train you to respond to the demands of your customers, while you will grow your organization from the increase in sales and attraction of potential buyers.

With the methodology of continuous evaluation of ISEB you will carry out practical cases to transfer all the theoretical knowledge to tangible problems in the current business reality.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The Master in Marketing and Business Management is aimed at professionals who seek to lead teams in the main commercial or marketing departments of any company, turning market opportunities into competitive advantages for our organization.

goals

  • Design, implement and monitor commercial initiatives of various complexities.
  • Direct commercial and marketing campaigns.
  • Prepare market research plans, analyzing them and exposing them properly to other departments.
  • Evaluate the competition to increase the added value of our corporate image.
  • Implement integral product strategies.
  • Create online marketing campaigns.
  • Acquire skills to manage and develop communication plans in marketing campaigns.
  • Learn to analyze the different markets, national and international, to adapt the marketing campaigns in each particular casuistry.

Professional outings

The Master in Marketing and Business Management brings you the knowledge and skills necessary to develop your career as:

  • Marketing direction.
  • Product manager
  • Commercial address.
  • Export address
  • Country manager
  • Sales manager.
  • Responsible trade marketing
  • Director of market studies, among others.

Curriculum

The Master in Marketing and Commercial Management is constituted by the following agenda:

Module 1. Planning and Strategic Management

  1. Foundations of the Strategy
  2. Strategic Objectives
  3. The Strategic Process
  4. Strategy formulation
  5. Strategic Analysis (in the dynamics of business management)
  6. Development of the Strategy
  7. Training and Implementation of the Strategy
  8. The Balanced Scorecard (CMI)
  9. Case Study

Module 2. Introduction to Accounting

  1. Introduction to Accounting
  2. The Accounting Method. The Accounting Cycle
  3. The General Accounting Plan
  4. Expenses, Purchases, Income, Sales. Accounting Periodization
  5. Clients, Debtors and Public Administrations
  6. Suppliers and creditors. Financial Accounts
  7. Tangible and intangible assets
  8. Amortizations, Asset Value Losses and Provisions
  9. Stock and Criteria for your Valuation
  10. The Net Worth
  11. VAT
  12. Corporation tax
  13. Case Study

Module 3. Team Management

  1. Work Teams: Contextual Aspects
  2. Direct / Manage a Work Team
  3. Empowerment: Achieve the Best of your Team and Collaborators
  4. Direct your Team with Efficiency: Strategies
  5. Case Study

Module 4. Commerce

  1. Theories of International Trade
  2. The competitive advantage of the nations
  3. World Trade Organization (WTO)
  4. Economic Globalization and National Economies
  5. International Negotiation and Foreign Trade in Spain
  6. Case Study

Module 5. Negotiation Tools

  1. Negotiation: Definition and Characteristics
  2. Strategies and Main Types of Negotiation
  3. Phases of the Negotiation
  4. Negotiation Tactics: Development and Pressure
  5. International negotiations
  6. Collective Negotiations: Definition and Characteristics
  7. Case Study

Module 6. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 7. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and Other Tools for Coaching
  5. Case Study

Module 8. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Module 9. Electronic Commerce

  1. Introduction to eCommerce
  2. New Technologies and Value Chain
  3. Business management
  4. Advertising and marketing
  5. Customer Service, Logistics and Payment Systems
  6. Security Systems and Legal Aspects
  7. Present and Future of eCommerce
  8. Case Study

Module 10. Advertising

  1. Introduction to Advertising
  2. Fundamentals of Advertising
  3. Campaign Development
  4. Consumers and Advertising Psychology
  5. The New Advertising
  6. Case Study

Module 11. Corporate social responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  1. Cash with debit / credit card.
  2. Wire transfer.
  3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Program taught in:
  • Spanish

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Last updated September 1, 2019
This course is Online
Start Date
Open Enrollment
Duration
12 months
Full-time
Price
11,400 EUR
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