Master in Marketing, Tourism Marketing and Hotel Revenue Management (Online)


2 locations available

Program Description

The tourism sector in general, and the hotelier in particular, are undergoing an accelerated transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to being able to manage hotel establishments. The high competitiveness of this environment requires the figure of the Ecommerce Director and the Director of Revenue Management as key positions within the current hotel industry.

With the Master in Marketing, Marketing and Revenue Management Online Tourism is the only master in Spain that meets the following two points. Currently there is no other university school that trains its students along with executives in its sector and that does so with the same tools that most companies use. All subjects have a totally practical development and focused on student professionalization

This master's degree is taught in face-to-face methodology in Barcelona

Reasons to study the Master

  • Gamification: The subject of Revenue Management is taught through a simulation with a Business Game system. So that the student practices directing the business of a hotel and working with his companions in situations identical to those that are given in a real establishment.
  • Totally professional and practical view: The program is aimed at the acquisition of skills applied eminently, through the deepening of tools and situations raised by a teacher from the sector with support of real cases.
  • Ostelea is a member of the Spanish Association of Directors and Hotel Managers .
  • Online classes in real time: The Online program will allow students to combine work and family with their classes. All the subjects of the program have online teaching in real time or in deferred, according to the needs of the student.



They are necessary to advance in the different labor levels. The managerial skills will allow the student to face decisive moments in his career. In managerial positions it is necessary to know how to manage: people, teams, emotions, conflicts, negotiations.

From the personal point of view, students must learn to create their own personal brand, manage their own network of contacts, write a good curriculum and respond appropriately to job interviews, among others.


It is necessary to know both online marketing and offline marketing. Therefore, all the casuistry, tools and analytics of online marketing for hotels are explained in detail. Like content managers, SEO, SEM, email marketing, analytics, online reputation, social networks or blogs, among others.

We also work with offline marketing since it is essential to know how to carry out a marketing plan, customer segmentations, competitive analysis, use a CRM and work with press offices or public relations and advertising agencies


In the hotel marketing courses, they are divided into 3 areas. Special attention is paid to the sales strategy , campaign planning and sales team management . In the subject of hotel marketing work with different types of intermediaries, recruitment, assistance to fairs, creation of tour packages.

Finally, hotel finances are studied from a practical point of view and should allow the student to understand a profit and loss account, be able to carry out the budget of his department as well as read the balance sheet, costs for sales or deviations of results.


The ecommerce is the great axis of hotel marketing, so it works carefully in all its aspects.

Planning, tools, technologies for direct sales, technologies for distribution, databases, payment systems, mobile devices, metrics and web analytics.

And the second subject is the revenue management where the pricing, forecasting, customer segmentation as well as pricing, overbooking, upselling and other tactics are worked on.


The Master in Marketing, Marketing and Online Tourism Revenue Management of Ostelea is classified into 6 modules:

  • Market Structure, International Hotel Marketing and Strategic Management
  • Finance of the Hotel Sector, Finance for Marketing and Commercial
  • Tourist Marketing, Offline and Online
  • Management Skills and Personal Skills
  • Ecommerce and Online Distribution. Revenue Manament and Hotel Pricing
  • Master's thesis

Admission and Titling Process


The admission process guarantees the suitability of the candidates, in this way all the participants will be able to take full advantage of this learning experience.

To start the admission process it is necessary to fill in the information request. From that moment Ostelea will contact the candidate to close an interview to which the following documentation must be submitted:

  • The Curriculum Vitae
  • Motivation letter
  • Two letters of recommendation
  • Minimum demonstrable work experience of 3 years

After finishing the interview, the Admissions Committee will analyze case by case and communicate the resolution to the candidate to inform him of the status of his admission.


The participant who successfully completes the program will obtain:

  • Executive Master in Marketing, Marketing and Tourism Revenue Management, by the University of Lleida (PROPIO)
  • Executive Master in Marketing, Marketing and Tourist Revenue Management, by Ostelea (PROPIO)
  • Executive Master in Marketing, Marketing and Tourism Revenue Management, by EAE Business School (PROPIO)

In order to obtain the degrees that EAE and the University grant, it is necessary to comply with the requirements that these institutions request

Last updated November 2018

About the School

Ostelea is an international university centre, belonging to the Training division of Grupo Planeta, specializing in training professionals in the Hospitality and Tourism sectors with a passion for goo ... Read More

Ostelea is an international university centre, belonging to the Training division of Grupo Planeta, specializing in training professionals in the Hospitality and Tourism sectors with a passion for good service and a multicultural vision. Read less
Barcelona , Madrid + 1 More Less