Introduction
Why Choose a Career in Fashion and Luxury Management?
The fashion and luxury industry is a sector in constant expansion. The industry is estimated to grow between 7% and 9% per year. Notably, Spain, along with the United Kingdom, is perceived to be one of the best destinations for luxury shopping. Numerous companies in the sector are changing their communication strategy to promote and sell their products globally and online. That means that to excel in this industry, you need to master these skills. The report “The State of Fashion 2019” emphasizes the need to renew the outdated business models of the fashion and luxury sector and strategically improve how promotion, communication, buying, retail, and sales models work. This program will offer advanced knowledge and skills in the field of management, marketing, customer relations, and communication. Join our Master to enrich your understanding of the fashion and luxury industry while being supported in a diverse and challenging environment. Stand out from your colleagues by learning the most in-demand skills and make yourself more hireable to employers.
Objectives
The Master offers students a solid understanding of how the world of luxury and fashion works. Students are focused on understanding the new type of consumer, overcoming the challenges of the evolving retail industry, as well as learning about the movement towards global online shopping. This program will also teach students about business operations, current issues fashion luxury companies are facing, the importance of developing strong interpersonal relationships, design & innovation & sustainability & emerging technology. By the end of the course, you will develop the following competencies:
Communication and branding strategies
Analysis of management and purchasing techniques
Competitor analysis and identification of a marketing plan
How to build lasting client relationships
How to create a digital marketing plan
How to use digital marketing to increase luxury & fashion sales
Management and planning of a fashion and luxury product launch
An understanding of the new global consumer & how to market to them
An understanding of the e-commerce industry & how it works
The Master offers students a DUAL DEGREE awarded by MIA Digital University and UDIMA – Universidad a Distancia de Madrid.
Career opportunities
This Master Degree prepares students to become global leaders with the competencies needed to progress their careers in the fashion and luxury industry and increase their annual salary. They will learn to develop strategic marketing plans and to create and execute communication strategies. As well, students will learn how to become excellent project managers and learn how to effectively manage distribution strategies in the fast-paced world of fashion.
With an understanding of the trends and practices in luxury and fashion management, graduates can work in the following fields:
Brand Management
Corporate Communications
Digital Marketing
Merchandising
Product Management
Retail and Sale
E-commerce
Promotion and Distribution
Project Management
Business Development
Sales & Forecasting
Strategy & Innovation
Disciplinary areas
History of fashion and luxury
The Italian Market and Foreign Markets
Fashion Companies: Business and Development Models and Strategies
Emerging Trends in the Fashion and Luxury sector
Forecasting and Development of Marketing and Branding Strategies
Consumer Behavior
Buying, Sales, and Merchandising Techniques
A fully online study model
The Master can be attended completely online through the online platform “MIA University Campus” where you can find the video - classes recorded by the professors, the webinars in real-time when you have the opportunity to interact with your peers and instructors, the case studies, and the other study and assessment material. The online study material includes:
Video-lessons and teaching material available on the online MIA platform accessible 24/7 from different devices (PC, smartphones, tablets)
Power-point presentations that summarize the main contents of the video-lessons available for download on the platform
In-depth contents about the main topics of the various modules
Articles and case studies on relevant topics related to the course
Interactive assessment, tests, and case studies to be solved by the students
Webinars in real-time and discussion forums
Final project work developed with the coordination of the Academic Director
Starting Dates
Summer semester: April 30, 2021 - May 14, 2021
Tuition
€3,900
Admissions
Our admissions department is here to guide you through the admissions process. You can contact our admissions office to receive a full orientation about the program and the admissions policy and requirements.
Scholarship Program
The University scholarship program includes scholarships of 20%, 30%, and 40%dedicated to qualified students. In order to apply for the scholarship, students are required to send the following documents to the admissions office.
Copy of ID
Copy of bachelor degree diploma
Curriculum Vitae
Scholarship application form
The University offers students the possibility to pay their tuition in 4 or 5 installments during the 12 months thanks to a personalized study plan.
