Master in Management and Marketing of Fashion and Luxury

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Introduction

Why Choose a Career in Fashion and Luxury Management? The fashion and luxury industry is a sector in constant expansion. The industry is estimated to grow between 7% and 9% per year. Notably, Spain, along with the United Kingdom, is perceived to be one of the best destinations for luxury shopping. Numerous companies in the sector are changing their communication strategy to promote and sell their products globally and online. That means that to excel in this industry, you need to master these skills. The report “The State of Fashion 2019” emphasizes the need to renew the outdated business models of the fashion and luxury sector and strategically improve how promotion, communication, buying, retail, and sales models work. This program will offer advanced knowledge and skills in the field of management, marketing, customer relations, and communication. Join our Master to enrich your understanding of the fashion and luxury industry while being supported in a diverse and challenging environment. Stand out from your colleagues by learning the most in-demand skills and making yourself more hireable to employers. Objectives The Master's offers students a solid understanding of how the world of luxury and fashion works. Students are focused on understanding the new type of consumer, overcoming the challenges of the evolving retail industry, as well as learning about the movement toward global online shopping. This program will also teach students about business operations, current issues fashion luxury companies are facing, the importance of developing strong interpersonal relationships, design & innovation & sustainability & emerging technology. By the end of the course, you will develop the following competencies: Communication and branding strategies Analysis of management and purchasing techniques Competitor analysis and identification of a marketing plan How to build lasting client relationships How to create a digital marketing plan How to use digital marketing to increase luxury & fashion sales Management and planning of a fashion and luxury product launch An understanding of the new global consumer & how to market to them An understanding of the e-commerce industry & how it works The Master offers students a DUAL DEGREE awarded by MIA Digital University and UDIMA – Universidad a Distancia de Madrid. Disciplinary areas History of fashion and luxury The Italian Market and Foreign Markets Fashion Companies: Business and Development Models and Strategies Emerging Trends in the Fashion and Luxury sector Forecasting and Development of Marketing and Branding Strategies Consumer Behavior Buying, Sales, and Merchandising Techniques A fully online study model The Master's can be attended completely online through the online platform “MIA University Campus” where you can find the video - classes recorded by the professors, the webinars in real-time when you have the opportunity to interact with your peers and instructors, the case studies, and the other study and assessment material. The online study material includes: Video lessons and teaching material are available on the online MIA platform accessible 24/7 from different devices (PC, smartphones, tablets) Power-point presentations that summarize the main contents of the video lessons available for download on the platform In-depth content about the main topics of the various modules Articles and case studies on relevant topics related to the course The interactive assessment, tests, and case studies to be solved by the students Webinars in real-time and discussion forums Final project work developed with the coordination of the Academic Director Next intake April 28, 2022 and May 18, 2022 for the summer semester September 14, 2022 and October 19, 2022 for the fall semester

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About the School

MIA Digital University

MIA – Digital University is an international business school specialized in Master and Certificate and Executive training program based on the use of innovative educational and technological tools. The University mission is to provide students with high-level professional skills to allow them to become future leaders, entrepreneurs, and managers. The Master, Certificate and Executive programs dedicated to young students, professionals and leaders have a strong international component to provide a comprehensive view of the global business, of the main emerging economic sectors and of the digital technologies and systems. Read less

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Master in Management and Marketing of Fashion and Luxury

General

Introduction

Career Opportunities

Admissions

Gallery

Program Tuition Fees

Scholarships and Funding

About the School

MIA Digital University

MIA Digital University

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

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