Master in Management and Creation of Fashion Brands

General

Program Description

What happens when I have studied fashion, I know the production processes but I am out of date in the new industrial and design processes in fashion styling ? How should I act in case I can reactivate an existing brand , or open a new line of business within a brand that already works, but needs to reach more audiences?

This master's degree aims to combine in a contemporary way the theoretical and the practical in the hands of active professionals to provide answers to those who, with a foot in the industry or in fashion, need to complete or update their training. These professionals will share with our students all their know-how in everything that surrounds fashion from a 360º prism (Fashion Culture, Fashion Communication , Design Management, etc.)

Aimed at optimizing actions and achieving benefits in projects that are just beginning (Fashion start-ups) or in projects that need renovation, the Master in Management and Creation of Fashion Brands aims to start from creativity as the starting point of any Fashion project, detailing at the same time each of the roles of the various professionals involved in the chain, understanding multidisciplinarity within the Fashion sector, and being able to create and lead the right team for our project.

The ESDESIGN Master in Fashion Brand Management and Creation is unique because it is conceived from a new starting point, from a new knowledge base, which is committed to online training, the only format that can respond to this changing world. and versatile as is the Fashion sector. The aim is to train professionals capable of working in an increasingly 2.0 sector, bringing novelty and speed to the Fashion industry.

goals

The main objectives of this program are:

  • Train professionals capable of directing, designing and implementing a Fashion project in an autonomous way, or capable of participating in a specialized team with the defined roles of each of the participants.
  • Make the student knowledgeable about Fashion culture , from its most entrepreneurial, historical and cultural aspects, through its technical components and usability.
  • Provide a vision of Fashion and its industries , modern, sustainable, competitive and above all accessible to new professionals in the sector, many of whom will be trained online.
  • Provide the professional with the necessary skills to develop a strategic creative direction .
  • Crossing creativity and fashion marketing to achieve correct strategies according to the objective.
  • Brand Meaning. Exercise creation and innovation skills: strategic planner in creative sectors.
  • Promote entrepreneurial character , consolidate company knowledge to manage projects at the level of budgets, organizational charts, supplier management and planning.
  • Contribute design notions of each and every step to give life and shape to a collection from a double theoretical and practical perspective. Design thanks to practical and basic exercises tutored by renowned Fashion Designers active in the industry.
  • Acquire skills , knowledge of new concepts and new business models within the sector.
  • Publicize marketing tools : define the brand proposal and its value, in which territory it is located and what its basic essence is.
  • Notions of design, image processing and digital tools.
  • Communication 2.0 (reputation and impact) and e-commerce . Everything you need to understand the digital environment and its dialogues with the offside environment and the fashion world.
  • At the end of the course, students will have material generated to develop a digital portfolio , which allows them to promote themselves in the workplace.

Recommended profile

This Master is aimed at people who meet the following profile:

  • Higher Graduates in Fashion Design
  • Higher Graduates in other Design disciplines (graphic, interior, industrial ...)
  • Graduates in Communication Sciences
  • Bachelor of Fine Arts
  • Graduates in Economics or Management
  • Graduates in Audiovisual Communication
  • Entrepreneurs or entrepreneurs who want to start their own Fashion project
  • Professionals in the Fashion Sector, with other types of higher studies, with experience in the field of fashion design and / or creative environments in the sector, who feel interest in the digital fashion universe (creditable by academic curriculum and / or portfolio, who feel interest for the digital fashion universe).

In those cases where the student accredits higher education prior to a process of accreditation of the University degree, the Academic Committee will evaluate the candidate's CV and portfolio, as well as the study plan, which must maintain a reasonable equivalence with the current Degree studies. from the same area.

Titling

People who pass the program evaluation will obtain the double degree : ESDESIGN - Escuela Superior de Diseño de Barcelona Own Title ESDESIGN - Escuela Superior de Diseño de Barcelona and Own Title from the International University of Valencia, which will accredit them as professionals in the specialty studied.

Professional outings

Students who complete this Master can develop their professional career in the following areas:

  • Fashion industry.
  • Marketing and communication departments in fashion companies.
  • Freelance professionals, entrepreneurs, new companies, startup companies that want to shape their personal project
  • Professionals with active brands and projects who want to develop or reactivate their business model.
  • Active professionals looking for recycling, a new look.
  • Designers who want to develop their own fashion or accessories brand, incorporating a vision of creative strategy into their collection area.
  • Profiles that, with marketing and leadership skills, seek to delve into the fashion universe and describe its operation.
  • Companies that need an activation in a new line or in one of their future projects.
  • Those looking to delve into qualitative research trends and trend-fores casting to be able to carry out brand strategy and innovation consulting.

In short, anyone who intends to become a professional specialist in the management and definition of a brand in the fashion world.

Last updated Mar 2020

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About the School

Conoce la Escuela Superior de Diseño de Barcelona Formamos a profesionales para convertirles en motor del cambio que les permita la trasformación del entorno y la generación de nuevos espacios, desarr ... Read More

Conoce la Escuela Superior de Diseño de Barcelona Formamos a profesionales para convertirles en motor del cambio que les permita la trasformación del entorno y la generación de nuevos espacios, desarrollando la creatividad y la innovación. Read less