Master in Innovation and Tourism Marketing Online

General

Program Description

  • Also available on campus
  • Personalized attention
  • Guaranteed work experience
  • Maximize career opportunities
  • Spanish Language Courses

Testimonial

Qais Alsweiti, exchange student from Jordan

"The master it was very nice. I learned too much things, like tourism and support environment and also the innovation. The things that I learned will help me to my work life".

Objectives

On completion of the program you will be qualified to:

  • Correctly and accurately interpret the law regarding sports by which both public and private sports organizations are governed.
  • Manage quality processes and policies in sport organizations.
  • Resource planning (human, organizational and financial) of sports institutions.
  • Manage any type of sports facility in a sustainable manner.
  • Organize sporting events at local, national and international levels.
  • Create a communication plan for organizations and sports events.
  • Research and teach sports management.

Student Profile

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student.

This online program is designed to be available completely online to those who want to advance their education profile while also maintaining their professional career and daily routines.

Students who wish to partake in this program must be a graduate of a tourism-related study or have a degree at the university level in a different academic field.

Why study this Master?

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.

Career Opportunities

At the end of the program graduates are qualified to:

  • Successfully develop their own business in the tourism sector.
  • Start/resume their career in the private sector holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication.
  • Work as project or product managers, online managers in eCommerce, social media, revenue management etc. or as manager of innovation and tourism technology.
  • Develop their career in the public sector e.g. in the planning and management of smart destinations.
  • Advise public and private companies in the innovation, marketing and implementation of new technologies in the development of tourism projects.
  • Begin their professional career in the area of teaching and research.

Internship

UCAM’s career services will be available for the Master in Innovation and Tourism Marketing students including the SOIL – “Orientation and Work Placement Service” of UCAM, “Portal de Empleo” – the university’s employment portal – and the “Network of Recruiting Erasmus”, a service that promotes international students’ employment in top companies throughout Spain.

Last updated Apr 2020

About the School

UCAM (Universidad Católica de Murcia) is a private university founded in 1996 with a clear mission: to train students with knowledge and skills to serve society, to contribute to the further expansion ... Read More

UCAM (Universidad Católica de Murcia) is a private university founded in 1996 with a clear mission: to train students with knowledge and skills to serve society, to contribute to the further expansion of human knowledge through research as an integral part of the development of mankind and to participate in the evangelical mission of the Catholic Church in the areas of education and culture. Read less
Murcia , Spain Online , Madrid + 2 More Less