Master in Hotel Management and Tourist Establishments

The main objective of the Master in Hotel Management and Tourist Establishments is to provide our students with the strategic vision of a manager, by providing complete knowledge in relation to the management and operation of tourist establishments. This type of activities are constantly growing, requiring innovative professionals and prepared for changes and adaptation to the new paradigms of hotel management.

To all this we must add the constant appearance of new services and products, mostly associated with new technologies: new forms of marketing and a greater number of customer services that differentiate and make unique tourist establishments and their environmental management, which brings significant competitive advantages to any organization oriented, directly or indirectly, to this sector.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The Master in Hotel Management and tourism establishments is aimed at those professionals who wish to acquire the necessary knowledge to manage and manage a hotel. The student will achieve with this training, be prepared to coordinate the different departments that make up a hotel accommodation.

goals

• To know in depth the areas of technical component that both a manager and a person in charge must master.
• Obtain a global vision to promote critical thinking.
• Have the knowledge and ability to manage the different areas of the hotel: operation, operations, management support tools in areas such as hotel management, human resources, etc.
• Deploy leadership skills when working as a team.
• Estimate and implement a correct management of corporate social responsibility.
• Have knowledge about the tools for measuring quality controls.
• Efficiently manage ICT and implement them in the development of skills.
• Employ the strategic tools of communication, control, quality and organizational change.

Professional outings

The Master in Hotel Management and Tourist Establishments brings you the knowledge and skills necessary to develop your career as:

• Director of tourist establishment.
• Chief of staff in hotels and restaurants.
• Account manager in tourist establishments.
• Director of corporate department in hotel chains.
• Director of the hotel division.
• Tourism consultant, among others.

Curriculum

The Master in Hotel Management and Tourist Establishments is constituted by the following agenda:

Module 1. Hotel management

1. The Tourist Accommodation
2. The hotel direction
3. Departmental Organization
4. accommodation
5. Food and Beverage
6. Maintenance and Security
7. Commercial department
8. Financial Department
9. Case Study

Module 2. Introduction to accounting

1. Introduction to Accounting
2. The Accounting Method. The Accounting Cycle
3. The General Accounting Plan
4. Expenses, Purchases, Income, Sales. Accounting Periodization
5. Clients, Debtors and Public Administrations
6. Suppliers and creditors. Financial Accounts
7. Tangible and intangible assets
8. Amortizations, Asset Value Losses and Provisions
9. Stock and Criteria for your Valuation
10. The Net Worth
11. VAT
12. Corporation tax
13. Case Study

Module 3. Food

1. The staff at the Restoration
2. Economic Management
3. The Restoration Service
4. The Restoration at the Hotel
5. Products of Denomination of Origin and KM 0
6. Safety, Hygiene and Food Handling
7. Case Study

Module 4. Quality and environment management

1. Quality and Quality Management
2. Quality Management Tools
3. ISO 9001 Regulations
4. Environment
5. Environmental Management Tools
6. ISO 14001 standard and EMAS Regulation
7. Audit Process
8. Case Study

Module 5. Practitioner in NLP

1. Introduction to NLP
2. Presuppositions of NLP, Feedback and Objectives
3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
5. Submodalities, Hypnosis and Emotional Intelligence
6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
7. Case Study

Module 6. Human Resources Management

1. The organizations
2. Management and human resources management
3. Analysis and description of jobs
4. Recruitment and staff selection
5. Training
6. Performance and Remuneration Evaluation
7. Case Study

Module 7. Team management

1. Work Teams: Contextual Aspects
2. Direct / Manage a Work Team
3. Empowerment: Achieve the Best of your Team and Collaborators
4. Direct your Team with Efficiency: Strategies
5. Case Study

Module 8. Planning and strategic direction

1. Foundations of the Strategy
2. Strategic Objectives
3. The Strategic Process
4. Strategy formulation
5. Strategic Analysis (in the Dynamics of Business Management)
6. Development of the Strategy
7. Training and Implementation of the Strategy
8. The Balanced Scorecard (CMI)
9. Case Study

Module 9. Coaching

1. Coaching: Bases and Fundamentals
2. Types of Coaching and Coaching in Organizations
3. Coaching Process and Methodologies
4. Theoretical Framework and Other Tools for Coaching
5. Case Study

Module 10. Social media and web positioning SEM, SEO and Adwords

1. Fundamentals of Web Positioning
2. Optimization and Tools
3. SEO for Mobile
4. Content and Marketing
5. SEO and Measurement Campaign
6. Case Study

Module 11. Marketing

1. Strategic marketing
2. Marketing
3. Integrated Communication Marketing
4. Sales Promotions
5. Quantitative Analysis in Commercial Decisions
6. Prices
7. Case Study

Module 12. Public relations

1. Introduction to Public Relations
2. Public Relations as a Strategic Process
3. Internal Public Relations
4. External Public Relations (Press)
5. Event organization
6. Case Study

Module 13. Corporate social responsibility

1. Introduction to Corporate Social Responsibility
2. Stakeholders or Stakeholders
3. Communication and Transparency
4. Fields of Action
5. Components of CSR Management
6. Measurement of CSR
7. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

1. Final Work: Presentation of a work / thesis at the end of all subjects.
2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

1. Cash with debit / credit card.
2. Wire transfer.
3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.