Introduction
The main objective of the Master in Hotel Management and Tourist Establishments is to provide our students with the strategic vision of a manager, by providing complete knowledge in relation to the management and operation of tourist establishments. This type of activities are constantly growing, requiring innovative professionals and prepared for changes and adaptation to the new paradigms of hotel management.
To all this we must add the constant appearance of new services and products, mostly associated with new technologies: new forms of marketing and a greater number of customer services that differentiate and make unique tourist establishments and their environmental management, which brings significant competitive advantages to any organization oriented, directly or indirectly, to this sector.
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.Who is it for?The Master in Hotel Management and tourism establishments is aimed at those professionals who wish to acquire the necessary knowledge to manage and manage a hotel. The student will achieve with this training, be prepared to coordinate the different departments that make up a hotel accommodation.goalsTo know in depth the areas of technical component that both a manager and a person in charge must master.
Obtain a global vision to promote critical thinking.
Have the knowledge and ability to manage the different areas of the hotel: operation, operations, management support tools in areas such as hotel management, human resources, etc.
Deploy leadership skills when working as a team.
Estimate and implement a correct management of corporate social responsibility.
Have knowledge about the tools for measuring quality controls.
Efficiently manage ICT and implement them in the development of skills.
Employ the strategic tools of communication, control, quality and organizational change.Professional outingsThe Master in Hotel Management and Tourist Establishments brings you the knowledge and skills necessary to develop your career as:Director of tourist establishment.
Chief of staff in hotels and restaurants.
Account manager in tourist establishments.
Director of corporate department in hotel chains.
Director of the hotel division.
Tourism consultant, among others.CurriculumThe Master in Hotel Management and Tourist Establishments is constituted by the following agenda:
Module 1. Hotel managementThe Tourist Accommodation
The hotel direction
Departmental Organization
accommodation
Food and Beverage
Maintenance and Security
Commercial department
Financial Department
Case StudyModule 2. Introduction to accountingIntroduction to Accounting
The Accounting Method. The Accounting Cycle
The General Accounting Plan
Expenses, Purchases, Income, Sales. Accounting Periodization
Clients, Debtors and Public Administrations
Suppliers and creditors. Financial Accounts
Tangible and intangible assets
Amortizations, Asset Value Losses and Provisions
Stock and Criteria for your Valuation
The Net Worth
VAT
Corporation tax
Case StudyModule 3. Food & beveragesThe staff at the Restoration
Economic Management
The Restoration Service
The Restoration at the Hotel
Products of Denomination of Origin and KM 0
Safety, Hygiene and Food Handling
Case StudyModule 4. Quality and environment managementQuality and Quality Management
Quality Management Tools
ISO 9001 Regulations
Environment
Environmental Management Tools
ISO 14001 standard and EMAS Regulation
Audit Process
Case StudyModule 5. Practitioner in NLPIntroduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Case StudyModule 6. Human Resources ManagementThe organizations
Management and human resources management
Analysis and description of jobs
Recruitment and staff selection
Training
Performance and Remuneration Evaluation
Case StudyModule 7. Team managementWork Teams: Contextual Aspects
Direct / Manage a Work Team
Empowerment: Achieve the Best of your Team and Collaborators
Direct your Team with Efficiency: Strategies
Case StudyModule 8. Planning and strategic directionFoundations of the Strategy
Strategic Objectives
The Strategic Process
Strategy formulation
Strategic Analysis (in the Dynamics of Business Management)
Development of the Strategy
Training and Implementation of the Strategy
The Balanced Scorecard (CMI)
Case StudyModule 9. CoachingCoaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and Other Tools for Coaching
Case StudyModule 10. Social media and web positioning SEM, SEO and AdwordsFundamentals of Web Positioning
Optimization and Tools
SEO for Mobile
Content and Marketing
SEO and Measurement Campaign
Case StudyModule 11. MarketingStrategic marketing
Marketing
Integrated Communication Marketing
Sales Promotions
Quantitative Analysis in Commercial Decisions
Prices
Case StudyModule 12. Public relationsIntroduction to Public Relations
Public Relations as a Strategic Process
Internal Public Relations
External Public Relations (Press)
Event organization
Case StudyModule 13. Corporate social responsibilityIntroduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
Case StudyMethodologyISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
FinancingThe European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:Cash with debit / credit card.
Wire transfer.
Payment by installments, we finance your studies without entry or interest.If you are a company, we have special financing conditions.
