If you have accessed this page, you feel that you can change things. Inside you, the flame of leadership burns and you feel the urge to do something. That it is capable of transforming its environment. If when reading the word leadership you have not noticed a reaction deep in your guts, we invite you to leave this document. This Master is not for you.
Since the dawn of philosophy, in the pen of Heraclitus of Ephesus, it was certain that "change is the only constant." Today, in the maelstrom of transformations, in a society so liquid that it slips through the fingers of order, change not only remains constant, but is gradually accelerating.
In this frantic and fragmented context, the weight of knowledge is diluted in the pursuit of skills and attitude. Leadership, communication, or decision-making have become essential skills to be able to navigate the constant storm. As Yuval Noah Harari talks about the fear of irrelevance, you must become essential through leadership and personal branding.
The scenarios grow in complexity and difficulty, in such a way that only teams can offer reliable answers to such a challenge. The tools of teamwork, conflict management or motivation, among others, hide the keys to transform a group of people into a high-performance team capable of overcoming such a feat.
We invite you to train to lead the dizzying constant change. We invite you to discover the Master in Global Leadership and Personal Branding.
Universidad Camilo José Cela","author_url":"","source":""}" />Alliance with business associationsgoalsTrain leaders capable of acting in any sector.
Train the student's abilities so that they can build and lead high-performance teams.
Strengthen interpersonal and public communication skills as a fundamental tool for leadership development.
Learn to build a personal brand that allows students to establish themselves as a leader in their sector.
Establish synergies between the personal brand and the organizational reputation of the social and political reality.Addressed toBusinessmen.
Politicians. Candidates and public offices.
People with vision to transform your organization.
College students of any who aspire to leadership in their areas. Especially in the degrees of Business Administration and Management, International Relations and Political Science.Registration and placePlace application: from January.
Enrollment:1st term: June, July and August.
2nd term: September.Number of places: minimum 15 students, maximum 40 students.
Start date: March 15, 2021.
The selection of students will be made based on the professional or academic record and curriculum.ProgramModule IThe global leader for a changing worldEmotional intelligence Introspection in the search for areas for improvement and strengths.
The leader's ethics. The balance between happiness and responsibilities.
The traits of a leader.
The changing political, economic and social context.
Opportunities and challenges.
Technological disruption. Opportunities and challenges.
Achieve short-term results while transforming yourself and the organization.Module IIThink and act like a global leader
Leadership tools:Innovation as a lever for personal and organizational transformation.
Ask yourself fundamental questions. The power of curiosity.
Decision making. The leader's intuition.
How to deal with uncertainty. Managing pressure and stress.
How to earn the respect of equals, subordinates, and partners or allies.Module IIIFrom the group to the high performance teamAttract and retain talent.
How to create winning culture.
Create accountability systems to motivate entrepreneurship and innovation.
Negotiation and conflict management.
Team roles, attitudes and leadership styles.
Feedback to build a team.
Agile work methodologies. Scrum.Module IVBrain, communication and cognitionIntroduction to brain structure and function.
Tools to measure brain response and its application to communication.
Perception, attention, memory and decision making
Cognitive and communication biases.
Framing as a key factor in communication.Module VLead from communicationListen empathetic.
Transmission of the personal essence through the message.
Keys to oratory and rhetoric.
Emotion, persuasion and motivation.
The power of storytelling. The importance of storydoing.Module VICommunicate through third partiesHow to create powerful ideas to ensure their viralization.
The art of conversation.
The relationship with the media and understanding with journalists.
How to position messages in interviews.
Generate conversation on social networks.Module VIIPersonal branding for organizational leadershipHow to make a personal marketing plan.
Finding and development of a differentiating factor.
The personal image. The essence as a leader.
Personal diplomacy.Module VIIIInternet and personal brandingDigital reputation.
The personal web.
Presence and projection on social networks.
The written expression on the internet.Module IXOrganizational reputation managementThe influence of the personal brand on the reputation of the organization.
Measurement of reputation.
Brand and added value of the organization.
Crisis management.Universidad Camilo José Cela","author_url":"","source":""}" />Online mode with face-to-face stay in MadridDuration10 months (60 ECTS credits).
Classes and workshops through a state-of-the-art virtual campus, as well as classes and institutional visits during the stay in Madrid.Virtual campusThe Universidad Camilo José Cela has the advanced BlackBoard educational platform for the development of online methodologies, as well as BlackBoard Collaborate to teach live classes.MethodologyLive classes on Wednesdays from 7:30 p.m. to 9:00 p.m. (UTC +1) through the virtual platform. In addition, the sessions will be recorded so that, if you cannot connect, you can watch it at another time.
Online teaching methodologies led by different teachers in each module:Documents and presentations.
Short and dynamic videos.
Discussions in forums.
Gamified case studies.
Workshops and simulations during the in-person stay in Madrid.Face-to-face stay in MadridThe Master ends with a two-week stay at the Almagro Campus of the Universidad Camilo José Cela (Madrid), which ends with the graduation ceremony.Price€ 8,900.
Includes accommodation during the face-to-face stay in Madrid as well as food during school days.