Master in Food & Beverage Management

Rome Business School

Program Description

Master in Food & Beverage Management

Rome Business School

Starting date: each year, in March and October

Training of excellence paid internships, career service, international networking, and many other benefits from your professional and personal development. Teaching formulas for every demand.

The Rome Business School’s Master Course in Food and Beverage Management offers general management training combined with production chain-specific competencies, to produce specialist professionals capable of dealing with the challenges of the food and beverage industry in an international and multicultural context.

The Italian food and beverage industry are growing in both the home and international markets. Italian products are a byword for a level of quality that is recognized and appreciated all over the world in terms of both raw materials and geographical provenance.

The role played by Italian-made products is also increasingly dominant in the hospitality industry, which is an important aspect of the new Italian identity. A strong contribution to this “movement” had been given by hotel chains, which, with their sensitivity and market knowledge, have started featuring, in their international in-house restaurants, Italian products and chefs—both household names and up-and-coming ones—who inject their personal commitment, culture, and experimentation in their offerings. This has enabled hotel restaurants—which, for a long time, were considered to provide a second tier food and beverage offering—to take center stage once again. This resurgence has today been digested, and hotel cuisine is being given very high consideration. Thanks to corporate investments, more and more venues are backing restoration, not only to meet (predominantly foreign) guest demands but also to attract an external clientele and to distinguish themselves in terms of both quality and management.

Contents

Introduction

  • The Food and Beverage and Agri-Food System

Food and Beverage Industry Management

  • Basics of management: elements of corporate strategy and organization
  • Economics and food company management
  • Marketing management and digital marketing
  • Accountancy and management control
  • Basics of Project Management
  • Business Planning
  • Human Resource Management
  • From the concept to the project: defining a project’s guidelines through the creation of the Concept
  • Geomarketing analysis
  • Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout
  • Administrative requirements to set up a business / verifying the suitability of a location
  • Job Health and Safety: regulations and documents

Food Management

  • Designing a food offering (menu, pricing, food & beverage cost analysis, technology applied to the kitchen)
  • Retail & sales management
  • Supplier selection
  • Food cost control
  • Menu engineering
  • Restaurant and Kitchen layout
  • Practice Lab: visits to producers

Beverage Management

  • Designing the beverage offering (the wine/beer/cocktail list)
  • Retail & sales management
  • Supplier selection
  • Beverage cost control
  • Wine and beverage list engineering
  • Wine cellar layout
  • Practice Lab: visits to producers

Marketing and Communication for Food and Beverage

  • Food and Beverage industry marketing
  • Restauration services marketing
  • Digital marketing
  • Brand management – Image and Brand Identity
  • Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)
  • Storytelling applied to Food & Wine products and services
  • Content management
  • Social media management for the Food and Beverage industry
  • Food & Wine audio-visual communication
  • Customer care
  • Food and Beverage events and the role of Public Relations

Case studies

  • Agri-food product marketing and brand management
  • Wine marketing and brand management
  • Marketing strategies applied to industry contents: case histories and testimonials

Food and Beverage industry innovation and strategies

  • Internationalisation strategies
  • New technologies: from production chain to service
  • Launching a start-up in the Food and Beverage industry

Learning options and tuition fees

The Rome Business School’s Master’s Degree in Food and Beverage Management's participation fee is € 6.500,00. The course is available either on-campus or through distance learning, and is structured in:

  • 6 months of lectures
  • 6 months of project work
  • International internship opportunities
  • Company visits
  • Cultural programme

Rome Business School Distance Learning with LIVE lectures

Training effectiveness, care, and economy

The Rome Business School courses are available also in distance learning formula. The School not only provides teaching materials but also includes live online lessons opportunity and the continuous assistance of a personal tutor. This didactic option ensures thus a big training effectiveness, is economically advantageous and allows you a big flexibility in studying. Rome Business School distance learning programs are designed to provide you the maximum support and success in learning, also if you do not physically attend the on-campus lectures. Live online lessons You will be able to follow lessons by professors and experts from the comfort of your home or wherever you are, with the same training effectiveness of the on-campus course. The Rome Business School uses a cutting-edge online platform for distance-learning courses, allowing you to:

  • Follow lessons with full audio and video;
  • Participate using real-time audio and video with the instructor and classmates;
  • Collaborate and share documents.

What do you need? To get the most out of our lessons, here’s all you’ll need:

• A computer or wireless device with an Internet connection;

• An audio connection – either through your computer or phone;

• A webcam (optional).

Excellent teaching materials We will provide you with all of the learning materials from the on-campus program (books, tablet computer, lecture texts, etc); you will be able to study and practice from the comfort of your own home, on your own time.

Availability of a Personal Tutor Besides the wealth of learning materials, you will also benefit from the support of a Rome Business School tutor. The tutor will follow you through the course, helping you to achieve success.

Career service Participants in the distance learning Master’s course are entitled to the same professional opportunities as those in the on-campus course: – International paid internships with leading businesses and organizations in over 130 countries; – Having your CV inserted in the Rome Business School database and distributed to companies, organizations and headhunters of the Rome Business School’s international network; – Free review of your CV; – Support in managing your job interviews;

Learning tests For each of the learning modules, you will take contextualized writing tests to keep track of your progress.

A forum dedicated to sharing experiences among students Through our dedicated online forum, you will be able to talk with and share experiences and ideas with other distance-learning students.

Equal qualifications and certification as the on-campus course The distance-learning Master program entitles you to the same qualifications and career service assistance as the on-campus program.

Possibility to add classroom lectures If you want, you can also add to your distance learning, some on-campus lectures, in agreement with our secretary office, with extremely advantageous conditions.

This school offers programs in:
  • English
Rome Business School

Last updated October 23, 2018
Duration & Price
This course is Online
Start Date
Start date
Open Enrollment
Duration
Duration
1 year
Part time
Price
Price
6,500 EUR
Information
Deadline
Locations
Italy - Rome, Lazio
Start date : Open Enrollment
Application deadline Request Info
End date Request Info
Dates
Open Enrollment
Italy - Rome, Lazio
Application deadline Request Info
End date Request Info