The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The program also ensures that participants have the business perspective required to be efficient in the decision-making process.

Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE)

Executive Skills

  • Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield.
  • Real-time classes: Methodology guided by the professors, conferences and synchronous sessions (in real-time) or asynchronous
  • Same professors as in the classroom: Development of the necessary program contents, but adapted to the online methodology
  • Business Game: The program applies a learning methodology based on business simulations, involving the challenge of understanding strategic planning through practice and execution within a context that is a highly realistic reflection of the real world
  • Academic Faculty: Highly respected lecturers, consultants specializing in the launch and implementation of tourism companies in national and international markets


Insight into the MICE (Meetings, Incentives, Conferencing, and Exhibitions) industry and the Protocol Department of Institutions.

Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management.

Sustainable innovation and management

Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.

Global vision

Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.

Training executives

Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participative with all of the members of the team.

Development of strategic plans

Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences, and Exhibitions).

Study Program

Ostelea’s Master in Events Organization, Protocol and Business Tourism Online is divided into 7 modules:

  • Introductory Module
  • Structure and Finance of the Tourism sector
  • Talent Management and Innovation
  • Event Management
  • Protocol
  • Marketing
  • Master's thesis

Admission and Qualification Process


The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience.

To begin the admission process, candidates must complete the information request form.

After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation:

  • University qualification
  • Curriculum Vitae
  • Motivation letter
  • Two letters of recommendation
  • English certification or interview in English

After completing the interview, the Admissions Committee analyses the applications, case by case and notifies the candidate of its decision and informs them of their admission status.


Participants who successfully complete the program will receive a TRIPLE QUALIFICATION

  • The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality (INSTITUTIONAL)
  • The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School (INSTITUTIONAL)
  • The qualification of Master in Events Organization, Protocol and Business Tourism from the Universitat de Lleida (INSTITUTIONAL)

Financial Aid Program

Ostelea gives candidates access to grants in the form of financial aid with the aim of providing support for our students.

Each application will be evaluated independently and the grants will be issued during the admission process, with the candidates being notified personally by the Admissions Committee before formalizing enrolment.

Under no circumstances are grants issued that represent 100% of the total enrolment fees.

Financial aid is offered in the following cases:

  • A deposit paid in advance to reserve a place.
  • The candidate’s profile meets the requirements for each program.
  • Former students of the School. In this case, a discount of 25% is applied to the enrolment fees.

Program taught in:
  • English

See 3 more programs offered by The Ostelea - School of Tourism and Hospitality International »

Last updated November 21, 2018
This course is Online
Start Date
Sep 2019
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6,700 EUR
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