The Master in Electronic Commerce and Digital Marketing brings you the necessary skills to lead projects in digital environments. One of the important aspects of this master's degree is the integration of digital marketing techniques with eCommerce, which enables you to create and manage digital projects that enable good economic results for our organizations. Also, you can carry out different visible projects that will allow you to analyze the disadvantages and the advantages of each of them thanks to the practical cases that we offer.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

This Master is designed for professionals who want to lead specialized teams in digital marketing and eCommerce. Also for those who seek to update and deepen the main existing tools in the digital environment such as Social Media, SEM, SEO, CRM, Analytics and Usability, Mobile Marketing and eCommerce.

goals

  • Develop precise strategies to achieve success in the different online sales channels.
  • Use the technologies and legal frameworks to create virtual stores.
  • Have knowledge of different techniques in the digital environment such as Social Media, SEM, SEO, Analytics and Web Usability, as well as CRM.
  • Control the strategic direction of marketing applied to the network.
  • Use the key factors to successfully manage and design a web page.
  • Carry out the management of different strategies for online advertising according to our pre-established objectives.
  • Manage communication and create content in social media.
  • To have knowledge and use the real cases of success of those online referring companies and to evaluate how they have managed to get there.

Professional outings

The Master in Electronic Commerce and Digital Marketing brings you the knowledge and skills necessary to develop your career as:

  • Marketing director.
  • Project director.
  • Director of communication.
  • Webmaster
  • Responsible for Canal Web.
  • Account executive.
  • Marketing Campaigns Manager.
  • Analyst and Consultant.
  • Programmer, Designer and Maquetador.
  • Information Architect and Copywriter.
  • Product Manager or Director of online store, among others.

Curriculum

The Master in Electronic Commerce and Digital Marketing is constituted by the following agenda:

Module 1. Planning and strategic direction

  1. Foundations of the Strategy
  2. Strategic Objectives
  3. The Strategic Process
  4. Strategy formulation
  5. Strategic Analysis (in the dynamics of business management)
  6. Development of the Strategy
  7. Training and Implementation of the Strategy
  8. The Balanced Scorecard (CMI)
  9. Case Study

Module 2. Introduction to accounting

  1. Introduction to Accounting
  2. The Accounting Method. The Accounting Cycle
  3. The General Accounting Plan
  4. Expenses, Purchases, Income, Sales. Accounting Periodization
  5. Clients, Debtors and Public Administrations
  6. Suppliers and creditors. Financial Accounts
  7. Tangible and intangible assets
  8. Amortizations, Asset Value Losses and Provisions
  9. Stock and Criteria for your Valuation
  10. The Net Worth
  11. VAT
  12. Corporation tax
  13. Case Study

Module 3. Financial management

  1. Economic-Financial Structure of the Company
  2. Economic and Financial Analysis
  3. Cost and Benefit of the Company
  4. The Cost of Short-term Financial Resources
  5. The Cost of Long-Term Financial Resources
  6. Selection and Hierarchical Evaluation of Simple Investment Projects
  7. Short and Long Term Financial Planning
  8. Self-financing of the Company and Dividend Policy
  9. Case Study

Module 4. Advertising

  1. Introduction to Advertising
  2. Fundamentals of Advertising
  3. Campaign Development
  4. Consumers and Advertising Psychology
  5. The New Advertising
  6. Case Study

Module 5. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Module 6. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 7. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and other Tools for Coaching
  5. Case Study

Module 8. Community management

  1. Introduction to the Community Manager
  2. The Social Web and Social Media
  3. Social networks
  4. Social Multimedia and Other Platforms
  5. Social Media Plan
  6. Case Study

Module 9. Electronic commerce

  1. Introduction to eCommerce
  2. New Technologies and Value Chain
  3. Business management
  4. Advertising and marketing
  5. Customer Service, Logistics and Payment Systems
  6. Security Systems and Legal Aspects
  7. Present and Future of eCommerce
  8. Case Study

Module 10. Social media and Web positioning SEM, SEO and Adwords

  1. Fundamentals of Web Positioning
  2. Optimization and Tools
  3. SEO for Mobile
  4. Content and Marketing
  5. SEO and Measurement Campaign
  6. Case Study

Module 11. Corporate social responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  1. Cash with debit / credit card.
  2. Wire transfer.
  3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Program taught in:
Spanish

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Last updated May 2, 2019
This course is Online
Start Date
Open Enrollment
Duration
12 months
Full-time
Price
11,400 EUR
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