That buying habits have changed is a fact. Since the beginning of the COVID-19 crisis, the acceleration of digitization among consumers has grown significantly. There are many who have shown their rejection of crowds in physical spaces and prefer to make their purchases online. Even social groups that until two years ago - prior to COVID 19 - viewed electronic commerce from a prudent and even reluctant prism - generations like the Silent or Baby Boomers - have initiated a transformation in their consumption habits from offline to online, being currently one of the most active audiences to recognize for the first time certain benefits of electronic commerce: immediacy, comfort or usability among others that make the coexistence with the traditional business shake in sectors such as retail.
In countries like Spain, the number of eCommerce users is expected to grow by 25% to reach 35 million users in 2024. Currently, more than 60% of the Spanish population buys online, of which 40 % do it with their smartphone. Very advantageous data for ecommerce in Spain, which, together with the United Kingdom, the United States, Germany, the United Kingdom, France and Italy, mark the countries with the best results in electronic purchasing.
Ecommerce has been democratized and companies and organizations that are not adapted to it will have a difficult time moving forward if they do not evolve with the public. Within this great ecosystem of online shopping, a second section appears: the Marketplace - the great unknown in the digital sales strategy of countless brands that, after the phenomenon of the pandemic, have come with force to stay and assume that the Brands have - in their sales and commercial strategy - new channels to explore to satisfy the consumer.
In this way, the current e-commerce strategy is very clear - the incursion of brands through their operations in their own channel of web ecommerce, as well as the selection of the Marketplace and / or e-retailers where the company wants to position itself in dependence on the market / s of action, the business model to follow (B2C, B2B), and its brand image. Thus, marketing teams and business management must go hand in hand - now, more than ever - for the company's digital sales success. It is at this point when the current managers of the physical point of sale (GPV) must adapt to the functions and variants of the digital channel; Trade marketing teams merge skills with traditional marketing areas, and, within this cocktail of changes that are being experienced towards the transformation of digital retail, new figures appear in work processes, such as those that revolve around the role ecommerce managers - trained to not only provide service depending on the ecommerce web, marketplace, or other types of digital sales operations such as dropshipping - but also to specialize in price control, stock management, and logistics, among others detailed functions.TitlingThe Master in Ecommerce and Marketplace was born from the union of Inesdi and the UPC.
On the one hand, Inesdi Digital Business School is a business school that offers training programs framed within the areas of digitization, innovation and technology, with a special focus on the impact on business. Apart from the constant updating of the contents, according to the new trends in the environment, Inesdi has a teaching staff that stands out for its wide and proven experience in the areas in which they teach their modules.
On the other hand, the Universitat Politècnica de Catalunya (UPC), based in Barcelona, was established in 1971 and, since then, has become one of the leading polytechnic universities in Europe. It is a public institution for research and higher education in the fields of engineering, architecture, science and technology.
Therefore, once the program is finished, students will obtain:A title of your own from Inesdi Digital Business School
An own degree accredited by the UPC, if the requirements of the University are fulfilled at the end of the program