The Digital Business or digital business is born as a result of those who implement Digital Transformation in their strategies, both businesses that start from a digital base and those that are more traditional. The exceptional situation derived from the COVID-19 pandemic has accelerated the digitization process, highlighting the strengths and also the shortcomings from both an economic and social point of view.
The general objective of the Master in Digital Transformation and Innovation at Inesdi is to provide a complete vision of the entire digitization process of a company and the necessary steps to achieve it.
Understand the digital ecosystem, new business models, the most disruptive technologies that can be applied to generate exponential growth, product or service innovation techniques, automation systems for marketing-related tasks and understand the behavior of the new consumer to attract them. and build loyalty.
Without forgetting the legal and ethical environment and the importance of cultural transformation in organizations.
To do this, you will learn to manage projects with an Agile methodology and you will obtain a complete vision of the tools and technologies necessary to promote innovation.
goalsKnow in depth the digital environment, its repercussions, challenges and opportunities
Optimize the value chain thanks to the digitization of processes
Learn to lead the change or digital transformation in a company applying new technologies and methods to innovate
Intrapreneurship in the company with a global vision of the digital market and proposing new disruptive business models
Undertake and create your own start up, maximizing the options for success and its adaptation to the market
Design, implement and develop fast, scalable and sustained growth strategies in the launch of a product, service, brand or start upThe Universitat Politècnica de Catalunya (UPC), based in Barcelona, was established in 1971 and, since then, has become one of the leading polytechnic universities in Europe. It is a public institution for research and higher education in the fields of engineering, architecture, science and technology.
Upon completion of the program, students will obtain:A title of your own from Inesdi Digital Business School
An own degree accredited by the UPC, if the requirements of the University are fulfilled at the end of the programProgramInesdi's Master in Digital Transformation and Innovation is structured in 10 modules organized in 3 blocks of 5ECTS each, plus a final master's project of 10ECTS. Each of the modules lasts for one month and is carried out asynchronously, that is, the students complete a single module per month.Module 1. - Vision and Digital Leadership
Module 2. - Business transformation, change management and agile organizations
Module 3. - Entrepreneurship and innovation. Legal and ethical environment. Digital compliance
Module 4. - Digital Marketing, Social Media, Ecommerce & Mobile Strategies. Smart ecosystems
Module 5. - Customer Experience and Multichannel
Module 6. - Global Supply Chain and Industry 4.0
Module 7. - Data & Dashboards. Data-driven decision making
Module 8. - Digital channels and automated customer service. MarkTech and Marketing automation
Module 9. - Blockchain, RPA, Cybersecurity
Module 10. - Artificial Intelligence & Big Data. Cloud environments and servicesReasons to study at InesdiMethodology
Our methodology is fully adapted to your time and your needs, thus being able to combine your academic life with your personal and professional life.
You will learn from leading teacher practitioners in their sector and business area who are currently active.
Think Digital Challenge
You will work on a Final Master Project that will base its premises on real needs of first-rate companies.
In the different face-to-face activities, you will meet colleagues, teachers and companies linked to the school. You will be able to participate in networking dynamics, project presentations, masterclasses and visits to companies for a whole week. In addition, you will have a coworking at your disposal.Professional outingsThe professional opportunities at the end of this master can be:Director of Digital Transformation
Director of Digital Business
Head of digital projects
Digital Transformation ConsultantAdmission processOur main objective of our administration process is to ensure the suitability and development of the candidates, so that all our students can live a digital experience that meets their current and future needs.