The Digital Business or digital business is born as a result of those who implement Digital Transformation in their strategies, both businesses that start from a digital base and those that are more traditional. The exceptional situation derived from the COVID-19 pandemic has accelerated the digitization process, highlighting the strengths and also the shortcomings from both an economic and social point of view.
The general objective of the Master in Digital Transformation and Innovation at Inesdi is to provide a complete vision of the entire digitization process of a company and the necessary steps to achieve it.
Understand the digital ecosystem, new business models, the most disruptive technologies that can be applied to generate exponential growth, product or service innovation techniques, automation systems for marketing-related tasks and understand the behavior of the new consumer to attract them. and build loyalty.
Without forgetting the legal and ethical environment and the importance of cultural transformation in organizations.
To do this, you will learn to manage projects with an Agile methodology and you will obtain a complete vision of the tools and technologies necessary to promote innovation.
Reasons to study at Inesdi
Our methodology is fully adapted to your time and your needs, thus being able to combine your academic life with your personal and professional life.
You will learn from leading teacher practitioners in their sector and business area who are currently active.
Think Digital Challenge
You will work on a Final Master Project that will base its premises on real needs of first-rate companies.
In the different face-to-face activities, you will meet colleagues, teachers and companies linked to the school. You will be able to participate in networking dynamics, project presentations, masterclasses and visits to companies for a whole week. In addition, you will have a coworking at your disposal.