Introduction
The pharmaceutical industry and pharmacy are developed in a complex and extremely regulated environment. The investigation of new drugs is expensive and takes time. In addition, the use of the time of life of the brands in the sector is of vital importance. That is why marketers in the sector must be prepared to face the challenges that arise in the way of the success of the brands they manage. For this reason, a training in digital marketing aimed at the pharmaceutical environment will undoubtedly be a key to success.
The professionals of marketing and communication of the pharmaceutical industry and the Community Pharmacy have to train and develop their skills in the field of marketing, branding and digital communication to know which strategy is best suited to all current regulations, at the same time that they can apply and benefit from the digital communication tools adapted to their strategic plans, both products, services, and company.
WHY THIS PROGRAM
We prepare you to get your Certification in Google AdWords
Obtaining the Google Adwords certification will allow you to add great value to your career as a marketing professional. Many companies already require this certification to accredit your knowledge in online advertising. Similarly, if you plan to set up your own digital consulting business, your customers will demand that you be certified by Google when it comes to running their campaigns.
We help you to pass the 2 exams necessary for you to obtain your accreditation through more than 20 theoretical-practical hours in video format and an 8-hour face-to-face session. Check conditions.
OBJECTIVES OF THE MASTER IN DIGITAL PHARMACEUTICAL MARKETINGUnderstand the fundamentals of digital marketing and apply them to the complexity of the pharmaceutical environment.
Know and learn what search engine marketing consists of.
Deepen social networks to optimize engagement in the different platforms available.
Learn to define a communication strategy in social media and prepare the corresponding Communication Plan within the pharmaceutical sector.
Learn the principles of customer relationship management, KOL's (opinion leaders) and healthcare professionals in the digital environment in a regulated sector such as the pharmacist.
Understand the importance and growth of mobile marketing, applications in the pharmaceutical sector and their differences from other devices.
Know what is Branded Content or content marketing.
Explore new forms of consumption via online shopping.
Learn how to develop digital marketing plans for both the pharmaceutical industry and the community pharmacy and follow up / control them.
Integrate key departments such as sales, marketing and access of the pharmaceutical industry in digital marketing plans.
Build digital identities of "pharmacy brands" and "product brands" successful over time within the pharmaceutical sector.
Methodology and EvaluationMETHODOLOGY
This online master's degree is based on a flexible study methodology.Online mode: Content accessible on the virtual campus at any time and place.
Distance mode: Get textbooks with content.Both methodologies support the following fundamental points:Virtual campus with all the syllabus and contents of the subjects and modules. Visualize them through the internet or download them in PDF format as you find it more comfortable. The virtual campus is also a meeting point with your classmates and teachers. Know them, debate and interact with them through forums, chats and threads of discussion. You will also have additional training material, resolution of practical cases and self-assessment test.
Unlimited tutorials with your personal tutor, solve any questions online, by chat, phone or email. Lean on the best professionals in the area of ​​food safety and if you need it, ask for face-to-face tutoring at the IMF headquarters.
Virtual Library for you to take advantage of the more than 30,000 references of the food industry and the business world. Access to specialized publishers, download and highlight the contents.
Networks of contacts and events with which to complete your training and get up to date with all the news of the food and business sector. Access free masterclass, round tables and webinars taught by the best professionals.
EVALUATION
The evaluation of the Master will be carried out through continuous evaluation as the study of the course progresses. Each module will be evaluated through the combination of an online exam and two case studies.
To obtain the Master's Double Degree, it is necessary to pass all the modules of the program as well as to complete a Master's Final Project.
Professional outingsAt the end of this online master's you will be able to work in:Community pharmacy
Marketing in the pharmaceutical industry.
Health sector advertising agencies.
Pharmaceutical distributors
Business Schools farma.
Hospital pharmacy.
Community management of the pharmaceutical sector.
SEO, SEM.
Experts in marketing of Apps for the sector.We guarantee an internship opportunity
IMF Business School , through its Employment and Practices portal, guarantees the students of this MBA the opportunity to do internships in companies. Check conditions.
Among the companies with which IMF has educational cooperation agreements for training in jobs, include:WE PUT ALL OUR EFFORTS TO HELP YOU IMPROVE PROFESSIONALLY:
IMF Business School has a department of Alumni and Professional Development, where expert advisers advise students and alumni in the process of finding and improving employment, with support in the design of their career goals, helping to align the cv and the personal brand with those goals. In addition, they can access employment opportunities and internships with companies and periodic workshops and masterclasses. We bring the reality of the business context to our educational community.
Price and ScholarshipsAt IMF we offer our students great payment facilities:Scholarship up to 65%
Financing up to 12 months without interest or banking intervention (see conditions)
Payment method: Cash (5% discount) / Interest-free installment payment
