Master in Digital Media Management and Business Intelligence


Program Description

Strategic actions focused on results management in the digital environment

The program presents a contemporary vision, both theoretical and practical, which prepares the professional in the development of fundamental pillars such as: understanding of the business environment, the development of strategic actions focused on results management in the digital environment and the professional development of the manager . The learning objects address the strategic vision, the corresponding tactics, the management tools and methodologies for optimizing results in different markets.


Course objective

With the objective of improving the reading of an increasingly competitive business environment, the program is based on a methodology that requires participants to prepare and apply strategic actions for the digital environment that are linked to the business strategy. In a collaborative environment, participants will plan actions and a course completion project.

Who is it for?

  • Senior analyst, coordinators and leaders, with the potential to assume managerial positions.
  • Consultants and freelancers working in the area and who want to improve to serve medium and large companies.
  • Companies, advertising and communication agencies that need to train their leadership.
  • Coordinators and Managers of several business segments.


Acting as an analyst or coordinator of the digital area in companies of any size or as a consultant in digital businesses or professionals from traditional sectors.

Why choose ESPM EAD?

Live classes

Only at ESPM, all digital classes in all disciplines are held live, with a scheduled day and time.

Academic experience

ESPM professors, as well as in our face-to-face courses, have academic experience and also in the executive environment.

Interaction with the teacher

During classes, students can interact with the teacher live on the platform, answering questions and actively participating in the class in real time, simply by activating their camera and microphone.

Customize your schedules

If you prefer or are unable to participate in the live broadcasts, you can still watch the recordings of all classes, which are available on the system for the duration of the course. Thus, you customize your class schedules according to the needs of your schedule.

All lessons are recorded

Even when participating in the live broadcast, the recordings of each class still remain available in the system for review or consultation by the student until the end of the course.

Assessments directly with teachers

All activities and assessments are applied directly by the teachers of each discipline, and not by monitors or intermediaries, a practice that is common in the market.

Distance education with proximity between teachers and the class?

ESPM does.

ESPM's EAD programs use the resources of the Canvas platform, building a modern and intuitive digital study and learning environment.

What you will learn

The course subjects are supported by web conferencing classes conducted by teachers with extensive professional and academic experience in the respective topic, texts, current bibliographic indications and recorded classes. Dynamics, cases and critical analyzes are an integral part of the activities throughout the course, favoring participatory learning.

The course has a workload of 455 hours, composed of the following subjects:

  • Integrating discipline

Management and strategy center

  • Strategic marketing
  • Finance Applied to Marketing
  • Leadership and Strategic People Management
  • Design Thinking and New Business Models

Intelligence core

  • Data Science & Business Intelligence
  • Consumer Insights
  • Digital Analytics
  • Quantitative Methods for Marketing
  • Integrated Marketing Communication
  • Intelligence Drive Decision

Digital management center

  • Fundamentals of Marketing
  • Digital Platforms and Technology
  • Business Experience
  • Social Media Strategy
  • Martech & Programmatic Advertising
  • Search Engine Marketing

When happens?

The web conference classes will be taught live on Tuesdays and Thursdays, from 9/29/2020, from 7:30 pm to 9:30 pm, and allow for a more effective and real-time interaction between students and the teacher. If the student is not available to participate in the web conference at the specified time, the student can access the recording of the class later in the Virtual Learning Environment (VLE). Classes are available on the platform until the end of the course.


7:30 pm to 9:30 pm


7:30 pm to 9:30 pm

How are the ratings on Live EAD ESPM?

Assessments and final grade in each discipline

The final grade of each discipline is obtained by carrying out the activities proposed by their respective teacher. These activities will be delivered online, through the virtual learning environment, Canvas.

To obtain approval in each discipline, the student must, at the end of the period, obtain a minimum final grade of 7.0 (seven) and not exceed the established limit of 25% (twenty-five percent) of absences per discipline. In ESPM's Live EAD, non-publication of the discipline's activities is considered missing.

Course Conclusion Paper (TCC) OR Applied Conclusion Project (PCA)

At the end of the course, the student must complete a Course Conclusion Work (TCC) or an Applied Conclusion Project (PCA), depending on the pedagogical model established by each course. This work will be submitted to an examining board composed by the coordinator and some teachers of the course in question.

For this, it is necessary for the student to attend one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.

More info here.

Last updated Aug 2020

About the School

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, ... Read More

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, formando profissionais preparados para o futuro. Read less
São Paulo , São Paulo , São Paulo , Rio de Janeiro , Rio de Janeiro , Porto Alegre , Florianópolis + 6 More Less