This Master is created by qualified professionals, leaders in their sector, who will teach you, in a practical way and with support of the latest multimedia resources, the latest trends in Digital Marketing, allowing you to specialize in Sales or e-Commerce, at your choice .Double Degree Summa UniversityThanks to the agreement between the European Graduate Institute and Summa University, you can study your graduate degree by obtaining an American Dual Degree with this program. The recognition and merit of both institutions offer a prestigious formation at an international level .Why choose this Master?You will become a professional Digital Marketing quoted and you will be expert in the latest trends and you will be able to successfully develop in any area of Online Marketing.Because you will know how to respond to the new challenges that companies face in a constantly evolving environment.
Because you will delve into the latest online marketing tools and trends and their business implications.
Because you will have a faculty from successful companies, with extensive experience and great professional prestige.
Because you can choose if you are specializing in e-Commerce or Sales, giving a stamp of value to your degree.
Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising).ProgramCOMMON SUBJECTSDigital Marketing & Digital Trends
Inbound Marketing and Digital Advertising: from the Display to Social Networks
The CRM and the acquisition and management of clients. From e-mail marketing to affiliation
Social Media Marketing
Buy Programmatic and Real Time Bidding. Big Data and Marketing
Positioning in search engines. Google Adwords SEO, SEM and PPC
Usability, Persistence and User Experience (UX)
Analytics, Data and Digital ResearchITINERARY E-COMMERCEe-Commerce: current situation and trends. Design and Marketing
Platforms and models of e-Commerce
Management of an e-Commerce
Business Intelligence and Analytics applied to e-CommerceTrends and Challenges in e-Commerce - Conference cycle
ITINERARY SALESDigital Sales Collaborative economy and strategic alliances
Distribution Channels: Omni-channel
The Challenges of Commercial Management in the Digital Society: Sales Management and Planning
Product Decisions - PriceTrends and Challenges in Marketing and Sales - Conference cycle
PROJECT END OF THE PROGRAMProximity and personalizationThe contact of students, teachers and tutors is continuous through the virtual platform, it will also have:Total availability of materials 24 hours a day, 7 days a week.
Raising doubts at any time of the day.
Continuous communication through the discussion forums.Thanks to this and the structure of the contents, the evaluation of the programs is fundamentally practical.Testimonial"In my professional life, the Master has allowed me to learn new concepts and strategies applicable to my current job, but above all, I would highlight the personalized treatment that students receive, and I believe that I can maintain the relationship with the School and the colleagues give me a professional and personal added value ". Vicente Verdú - Commercial Director of CosesaStudy aid - FinancingThe Institute has a scholarship program that can cover up to 60% of the cost of tuition . In each call, a limited number of scholarships are offered based on the personal, professional or financial situation of the candidates.
There are also special financing conditions, in order to help students to assume the cost of the course through a system of deferred payments.