Master in Digital Marketing and e-Commerce Management

General

Read more about this program on the school's website

Program Description

The Master in Digital Marketing and e-Commerce Management provides a 360-degree vision of digital marketing and social media applied to the company. In order to define and plan digital strategies, facilitate decision-making and detect online market opportunities. The Master in Digital Marketing and e-Commerce Management is taught in Spanish .

The objectives of the Master in Digital Marketing Management and e-Commerce are:

  • Fundamentals of the strategic direction of digital, multi-device or affiliate marketing.
  • Design of online advertising, based on objectives and strategies.
  • Develop communication actions and content creation in social and digital media.
  • Know the tools of Business Intelligence.

Professional opportunities, once the Master in Digital Marketing and eCommerce Management is finished, you will be able to carry out positions in the company as director of Online Marketing, Digital Advertising or Social Media, both in companies or agencies, as well as in your own business if you decide to bet on it. entrepreneurship.

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Program tab

  • Start date: Monthly
  • Duration: 12 months
  • Methodology: Online
  • Language: Spanish
  • Price: € 259 (Includes an 80% discount, normal price € 1,300)
  • Scholarships: Available (Check price with scholarships)

Curriculum

Strategic Management

Initiation to finance. Human resources management. Strategic direction. Projects management.

Marketing direction

Communication and advertising tools. Research and analysis of market demand. Neuromarketing. Marketing direction. Strategic marketing. Marketing plan. Online marketing. Promotional, direct and relational marketing. The customer, types and reasons for purchase.

Digital marketing

Online marketing. Internet publicity. Effective email marketing strategies. Community manager. Law of services of the information society - LSSI.

e-Commerce

ICT solutions for customer management. How to position web pages successfully. Electronic commerce for SMEs. Security in electronic commerce.

Management Skills Development

Effective meetings. Change management. Knowledge management. Effective time management. Stress management. Leadership. Decision making. Delegation as a key managerial skill. Negotiation techniques.

NLP - Coaching and Mentoring

Effective communication with neurolinguistic programming. Coaching and mentoring.

Corporate Social Responsibility

Concept and implications of CSR. Sustainability policies.

Language Improvement Program (Optional)

Optional language course. Available: English, German or Chinese.

Final Master Project

Digital marketing plan as a practical application of the knowledge acquired during the program.

All programs have the option of having their own degree also carry the Hague Apostille, at an additional cost at the end of the program.

Last updated Aug 2020

About the School

En ISNIB Business School constatamos una carencia importante en el desarrollo del individuo, ya que no solo la formación académica permite mejorar a las personas en el ámbito profesional. Por eso hemo ... Read More

En ISNIB Business School constatamos una carencia importante en el desarrollo del individuo, ya que no solo la formación académica permite mejorar a las personas en el ámbito profesional. Por eso hemos implantado un método de estudio propio, el crosslearning, es una nueva versión de la formación online adaptada a las necesidades del profesional desde un punto de vista integral de la persona. Read less