We will provide you with a generalized vision of Digital Marketing and Social media applied to the company, obtaining a comprehensive vision of electronic commerce.Objectives of the Master in Digital Marketing and E-Commerce ManagementYou will learn the skills and abilities necessary to face and be able to implement the strategies in the Marketing Department that your company needs
You will learn the fundamentals that will lead you to be an Integral Marketer, therefore you will be able to implement any strategy
You will master techniques and tools necessary in this highly variable area
You will learn to direct a Marketing department developing communication and leadership skills
We will teach you to manage commercial teams and you will learn the keys to create and design effective campaigns and put them into practiceWhy choose a Master in Digital Marketing and E-Commerce Management?Studying a Master in Digital Marketing and E-Commerce Management will allow you to broaden the vision of digital marketing and social media applied to the company, being able to define and plan digital strategies detecting opportunities in the online market.Why choose ISNIB's Master in Digital Marketing and E-Commerce Management?ISNIB's goals are to improve people and empower leaders
Because ISNIB is an institution with an international vocation
Our main values are Innovation and Differentiation
We offer Superior Training within everyone's reach
We are specialists in Executive education offering Master's, Postgraduate and Higher Courses oriented to the development of talent and the generation of new managers.Professional outingsOnce the Master in Digital Marketing and eCommerce Management is finished, you will be able to carry out positions in the company as director of Online Marketing, Digital Advertising or Social Media, both in companies or agencies, as well as in your own business if you decide to bet on entrepreneurship.CurriculumInitiation to Finance
Introduction to financial accounting. Balance sheet. Accounting cycle. The Profit and Loss account. The costs of the company. Business financing.
Introduction to digital marketing in the company. Analysis and strategic tools of digital marketing. Marketing and online communication.
Basic concepts of strategic marketing. Strategic marketing. External and internal analysis. Competitive intelligence and market segmentation. Strategic marketing.
Digital marketing. Community manager. Social media.
Business Marketing Plan
Marketing Planning. Product policy. Pricing policy. Distribution policy. Communication policy.
International Marketing Plan and Reports
International marketing planning. Operational plan and international marketing actions. Briefing of products and / or brands in the internationalization of the company.
Electronic commerce. Electronic sale. Logistics and operations in E-Commerce. Electronic commerce models. Strategic management of shipments and reverse logistics. Storage and inventory. Payment procedures for electronic commerce.
Mobile devices and operating systems. E-commerce. The impact of mobile on society. Mobile Marketing. APPs and mobile purchases.
Customer Loyalty Strategies through the Internet
How to attract and make customers on the internet. Techniques to attract traffic to our website. E-commerce. Sales or dissemination channels. Customer loyalty. Inbound marketing campaign.
What is communication? Personal and social components of communication. Efficient and persuasive communication. Leadership and communication. Communication in conflict management.
What is coaching? Different influences on personal development work. Currents and types of coaching. The coaching session. Practical work tools.
Corporate Social Responsibility
Introduction of Corporate Social Responsibility. Areas, Mechanisms, Initiatives and management of Corporate Social Responsibility. The Corporate Social Responsibility plan.
Leadership and management styles. Change management. Conflict management. Meeting management. Negotiation techniques. Stress management.
Language Improvement Program (Optional)
Optional language course. Available: English, German or French.
Final Master Project
Digital marketing plan as a practical application of the knowledge acquired during the program.