Introduction
Main characteristics of our Master in Online MarketingThe digital economy grows year after year and has already become one of the main engines of economic growth. This new economic model requires marketing professionals with 100% digital profiles.
The Master in Digital Marketing and Electronic Commerce of EAE has been designed, among our distance masters, to respond to the demand of companies and organizations that need to have specialists in digital marketing.
The Master provides students with the knowledge, skills and abilities necessary to manage and direct online strategies, both in marketing departments of digital and traditional companies.Objectives of the Master in Electronic CommerceThe Master in Digital Marketing at a distance, fundamentally practical and interactive, is aimed at entrepreneurs and professionals who wish to:Online Strategies
Electronic Commerce
Measurement, Analysis and Optimization
Digital Planning
Team leadership
Professional NetworkingDigital Marketing to introduce new languages and communication channels to the strategy of organizationsDigital marketing has not only been one of the sectors that have best withstood the onslaught of the economic crisis: it has also become one of the main challenges for companies, which face the challenge of integrating this discipline into their commercial activity to gain in competitiveness and efficiency.
In response to these needs, EAE Business School's Master in Digital Marketing and Electronic Commerce, taught online and blended in Barcelona and Madrid, provides the knowledge and skills necessary for professionals to be able to incorporate into their business strategies the new channels, media and languages of the digital ecosystem.
In addition, this Master in Digital Marketing online is also the perfect option for all those entrepreneurs who want to start e-commerce businesses and want to know the keys and opportunities that the Internet offers.Advantages of studying this master's degree at EAEMaster in Online or Blended modalities
New technologies and new learning resources have favored the rise of online training and, especially, that of master's programs in online and blended modalities, whose demand has increased by 60% in recent years in Spain.
To respond to this need in 2007 EAE Business School began to develop programs in these modalities, such as the Master in Digital Marketing which is characterized by its practical application approach, its flexibility and its adaptation to the specific needs of each student / to.
Online mode
The students of the Master have in the Virtual Campus all the material and training resources of the program. The campus is the learning platform from which most of the students' work is articulated.
Blended mode
It combines the advantages of online training and face-to-face training with face-to-face sessions and other activities of this modality:Module SessionsThey are practical sessions that the student can attend once they have completed the topics in each module.Masterclass sessionsThey are open sessions of a practical and transversal nature in which an exhibition is combined with a practical case. They are open to all students, regardless of the module they are doing at that time.One to One TutorialsIndividualized counseling sessions in which the student can choose between conducting a coaching session, meeting with an expert or taking a project tutorial. The student has 4 sessions or tutorials.Study plan of the Master in Digital MarketingModule 1. Introduction to digital environments
Module 2. Research & Inbound Marketing
Module 3. Digital Advertising & Outbound Marketing
Module 4. E-commerce
Module 5. Social Media and planning
Module 6. Innovation in Marketing
Module 7. Management skills
Final Master's Project (TFM)Why study the Master in Digital Marketing at EAE?Its study program addresses the different techniques, tools and specific competencies of the digital environment, including the analysis of results, essential to guarantee the return on investments (ROI) in these actions.
This Master in Digital Marketing, developed by prestigious authors and with a long professional career, echoes the most relevant issues of online marketing and electronic commerce, and uses digital resources, webinars and other dynamic elements that facilitate learning and practical application of the contents. In this way, the participant is given a close approach to project planning, as well as the bases to develop successful communication, relationship and digital sales strategies.
All this with the endorsement of EAE's Marketing Programs Area, elected the second best in Spain in the Ranking of the 250 best masters in El Mundo (2018). Likewise, EAE is one of the 24 best business schools in the world (Latin American Economics Ranking 2014) and is the second most reputable business school in Spain (Merco Ranking 2019).Continuous assessmentContinuous assessment reinforces learning and allows to value and reward the effort of the work done, the student learns by doing and the tutor can better monitor the student's progress.
No final evaluation
Students pass the different modules through the continuous assessment systemDouble degree after completing the Master in Digital Marketing Online at EAEAfter successfully completing the master's degree, the student obtains the double degree of Master in Digital Marketing and Electronic Commerce from EAE Business School and from the University of Barcelona-IL3.
The master has a study load of 60 ECTS credits (European Credits Transfer System).Aid and scholarship programWith the aim of facilitating access to master's degree studies, EAE Business School has developed a program of grants and scholarships to which the student may choose based on their academic and professional profile.
One of the highlights of the program is zero-cost financing. As a complement to this interest-free financing, you can apply for one of the program's scholarships.
