Introduction
With the Master of Customer Experience you will achieve technical knowledge in the field of UX, UI and AI, accessing fundamental Software tools today and you will learn how all these skills can enhance your profile in a market that demands hybrid professionals, combining their knowledge business but also with a solid technical foundation.Certified academic qualityThe main independent national and international certifiers certify the academic and institutional quality of EUDE Business School.
RankingsEUDE Business School is recognized as one of the most outstanding business schools at an international level by such prestigious media as the Financial Times and the main international rankings. These endorse and position EUDE in the top positions in postgraduate training.
Forbes
EUDE has been chosen by the global reference medium in business and finance. An alliance of the future for the next world leaders.
FSO Ranking
EUDE MBA is recognized as one of the best in the Spanish-speaking ranking (FSO) at the European level.
Financial times
EUDE online MBA considered among the best in the world according to the prestigious financial newspaper Financial Times
Hamilton Global Intelligence
EUDE considered one of the best Spanish-speaking business schools by the independent consultancy Hamilton.Competences and professional opportunities of the Master in Customer Experience (CX)Who is this program for?To professionals and students who wish to complement their knowledge in the field of marketing, approaching the study of their client, understanding their needs and therefore how to improve their relationships and experiences.
Students of communication, journalism, advertising.
New Media Professionals, Communication Agencies, Experts in Digital Culture, Professionals of the Creative and Cultural Industry.The Customer Experience or CX is one of the most important strategic disciplines to value in a company. Thanks to it, you can help improve the sales of a company, and the perception that the consumer has of us. For this, the important thing is to generate a close relationship between consumer and brand, through a positive experience. With this program, you will be able to prepare yourself to know all the phases, channels, elements of the purchase process, and become familiar with all the UX (customer experience), UI (usability) strategies, and those that improve web pages both from I pc as from the mobile (UA).
Program career opportunitiesCustomer Experience Management, Customer Experience Analyst, CX TechnicianProgram and Agenda of the Master in Customer Experience (CX)Digital Ecosystem
Digital Strategies and Projects
Digital transformation
CX. Customer Experience
Digital Marketing Plan
Legislation, Security and Privacy in Networks
Introduction to Customer Experience
Introduction to User Experience
Website Design and Development
Artificial Intelligence and Virtual Assistants
Introduction to User Interface Design (UI)
Affiliate Marketing
Search Engine Marketing - SEM
Social Media Strategy
Email Marketing
Inbound Marketing
Search Engine Optimization - SEO
Digital Media Planning
Digital Advertising
Mobile Marketing
Web Analytics
CRM and Growth Hacking
Business Intelligence: Big Data
Google Analytics
Master's Final ProjectMethodology of the Master in Customer Experience (CX)The work methodology developed at EUDE Business School is based on the Case Method. An eminently practical training is the best basis for the student to acquire the knowledge, skills and experiences that the company needs. The cases developed in each area of knowledge are success stories that offer the student a wide margin for analysis and discussion.
The classroom with small groups or the EUDE Virtual Campus, a leading European platform, will be the most appropriate forums for students to share their opinions and reflections on each document.
The study program has been prepared under the supervision and advice of leading companies in the sector, as well as a faculty made up of executives and former directors of multinational and national companies (Telefónica, Deloitte, DHL, Inchaersa, Geindesa, Debebé or Drommer Consulting) .
At the end of the program, the student will deliver and defend his Final Master Project *. The PFM * is a business plan, real or simulated, in which the student must have applied all the knowledge and tools acquired.
Throughout the duration of the program, the student will have a personalized Tutor and continuous feedback from the teachers, which will allow the student to know their points of improvement and strengths at all times.
* The PFM will be compulsory for students in face-to-face mode. The rest of the Modalities are exempt from this requirement, except for those students who have chosen the Master of Access to the official degree.
