Master in Digital Marketing and Business Innovation

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Introduction

Digital marketing has withstood the economic crisis and has become one of the main challenges for companies called to improve their competitiveness and efficiency in the global market. In response to these needs, the online Master in Digital Marketing and Business Innovation provides the advanced knowledge and skills in communication, marketing, and online strategies needed to achieve business success.  Based on a practical approach, the master analyzes successful ways of planning and launching an integrated multi-channel marketing campaign, by determining the target audience and carrying out appropriate Web Analytics.  Through the program, students will examine the main technical tools, strategies, methods, and best practices of digital marketing and get the skills needed to design effective marketing campaigns, to re-design the business's brands, and interpret consumer motivation and behavior. At the end of the master graduate will be able to: Design a Digital Strategy according to the different company objectives. Define the online marketing plan and develop the most effective promotion and selling strategies in digital environments. Design a marketing funnel to acquire new customers. Manage e-commerce projects thanks to web positioning tools, CRM, SMM, Business Intelligence. Analyze the results of marketing campaigns and optimize them. Establish and analyze the return on investment of online marketing campaigns and actions.

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About the School

Digital Age University

Digital Age University is a leading institution committed to educating students and professionals to develop and use knowledge to impact and drive innovation. We are experts in online education and digital-based knowledge and we provide students and professionals the skills they need to succeed in today's evolving job market. Read less

Barcelona

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Master in Digital Marketing and Business Innovation

General

Introduction

Admissions

Scholarships and Funding

Program Tuition Fees

Career Opportunities

Facilities

About the School

Digital Age University

Digital Age University

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

Other