Introduction
One of the main profiles currently demanded by companies has to do with the digital environment. For this reason, a Master in Digital Marketing will not only prepare you to lead online strategy projects, but it will help you strengthen your CV.
EUDE Master in Digital Marketing will allow you to know all the tools and techniques of Online Marketing in its different areas, such as SEO, SEM, Web Analytics and Usability, Social Media, Big Data, CRM, Mobile Marketing, E-Commerce.
Choose to train at EUDE Business School, one of the most relevant business schools in Europe that has already trained more than 50,000 students, with master's degrees that appear at the top of prestigious international rankings.EUDE Master's Degrees Certified Worldwide for their Academic QualityBusiness School Number 1 in Spain in Online Masters
Considered one of the best Online Masters by the Listing Financial Times
100 thousand leaders from many parts of the world trained in our School
95% employability - Agreement with + 1,200 national and international companies
Networking with great international leadersCompetences and professional opportunities of the Master in Digital Marketing - OnlineBy passing the Master in Digital Marketing you will acquire the following professional and personal competences:Develop and globally manage digital marketing plans and online projects.
Know in depth the online environment, which will allow you to plan and develop effective and efficient real strategies.
Create web pages optimized for search engines and focused on conversion, develop online stores and plan comprehensive e-commerce projects.
Create online communication campaigns 360 degrees.
Develop his professional work as a Social Media Manager, successfully managing the brand image and communication between consumers and brands in the different social networks.
Develop your professional work as an SEO consultant and recruitment expert.
Leading departments and accounts of large clients in the field of PPC / SEM campaigns, with special emphasis on all compositions and optimizations of google Adwords.
Generate and implement comprehensive Email Marketing plans.
Lead project Web architecture and become an expert in web analytics.Program and Agenda of the Master in Digital Marketing - OnlineIntroduction to Digital Marketing
Digital Strategies and Projects
Digital transformation
Cx: Customer Experience
Website Design and Development
Artificial Intelligence and Virtual Assistants
Strategic Plan for Electronic Commerce
Technological Solutions and Means of Payment
Online Store Development
Mobile Marketing
Digital Advertising
Affiliate Marketing
Digital Media Planning
Social Media Strategy
Email Marketing
Inbound Marketing
Search Engine Optimization- SEO
Search Engine Marketing- SEM
Digital Marketing Plan
Crm and Growth Hacking
Business Intelligence: Big Data
Web Analytics
Google Analytics
Legislation, Security and Privacy in Networks
Master Thesis project** The End of Master Project (PFM) has as its purpose the practical application of the knowledge and tools acquired by the student during the program, in an entrepreneurial initiative or a substantial improvement of an existing business activity, through the development of a Plan of Business or Business Plan.
We intend the PFM to be:A Business Plan, where the student goes through the transformation of a business idea into a real and viable business project.
An opportunity to value everything learned in the master.For all this, the student has the personalized advice of the entire academic faculty of EUDE Business School.Methodology of the Master in Digital Marketing - OnlineThe work methodology developed at EUDE Business School is based on the Case Method. An eminently practical training is the best basis for the student to acquire the knowledge, skills and experiences that the company needs. The cases developed in each area of knowledge are success stories that offer the student a wide margin for analysis and discussion.
The classroom with small groups or the EUDE Virtual Campus, a leading European platform, will be the most appropriate forums for students to share their opinions and reflections on each document.
The study program has been prepared under the supervision and advice of leading companies in the sector, as well as a faculty made up of executives and former directors of multinational and national companies (Telefónica, Deloitte, DHL, Inchaersa, Geindesa, Debebé or Drommer Consulting) .
Throughout the duration of the program the student will have a personalized Tutor and a continuous feed-back by the teachers, which will allow the student to know at all times their points of improvement and strengths.
