Master in Corporate Communication

General

Program Description

The Master in Corporate Communication will allow you to know and implement the main concepts and work tools existing in digital platforms such as blogs, microblogging, social networks, etc.

We are facing vertiginous changes of global reach in the social, economic and business field. This justifies the need to know and master the new digital platforms, exploiting them properly and thus promoting new communication dynamics between organizations and their clients.

With all this you can assume the position of Director of Communication, guaranteeing a two-way communication that is transparent and ensuring that the reputation, image and credibility of the company is unbeatable

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The Master in Corporate Communication is aimed at those professionals who want to improve their knowledge and skills in the areas of Business Communication and Public Relations.

goals

  • Understand the new environment in which the communication strategy unfolds.
  • Consolidate the positioning of brands and products, offering support to Marketing objectives.
  • Manage and create a Corporate Reputation and an image in accordance with the general objectives of the organization or company.
  • Adapt the communication having a knowledge of the different organizational models.
  • Have a practical and theoretical knowledge of the tools and techniques for proper management of communication and stakeholders.
  • Deploy technical and managerial skills to manage crisis situations through Public Relations, thus achieving trust and credibility in different audiences.
  • Have the ability to develop and create Comprehensive Communication Plans.
  • Teach Public Relations directors the necessary skills to achieve success in the company, through proactive and reactive campaigns.
  • Prepare the student to influence the attitudes and opinions of the public of the organization.
  • Delve into the proper management of advertising, image and corporate identity.

Professional outings

The Master in Corporate Communication gives you the knowledge and skills necessary to develop your career as:

  • Communication director of large companies and SMEs.
  • Communication professional in advertising agencies or communication agencies.
  • Director of marketing departments.
  • Director of Communication consultants.
  • Public relations director of large companies, among others.

Curriculum

The Master in Corporate Communication is constituted by the following agenda:

Module 1. Planning and strategic direction

  1. Foundations of the Strategy
  2. Strategic Objectives
  3. The Strategic Process
  4. Strategy formulation
  5. Strategic Analysis (in the dynamics of business management)
  6. Development of the Strategy
  7. Training and Implementation of the Strategy
  8. The Balanced Scorecard (CMI)
  9. Case Study

Module 2. Corporate Communication

  1. Corporate identity
  2. Internal Communication
  3. Leadership and Communication
  4. The Brand and its Value
  5. Corporate Social Responsibility
  6. Crisis Communication
  7. Media
  8. New Technologies and Online Communication
  9. Case Study

Module 3. Advertising

  1. Introduction to Advertising
  2. Fundamentals of Advertising
  3. Campaign Development
  4. Consumers and Advertising Psychology
  5. The New Advertising
  6. Case Study

Module 4. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Module 5. Public Relations

  1. Introduction to Public Relations
  2. Public Relations as a Strategic Process
  3. Internal Public Relations
  4. External Public Relations (Press)
  5. Event organization
  6. Case Study

Module 6. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 7. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and other Tools for Coaching
  5. Case Study

Module 8. Community management

  1. Introduction to the Community Manager
  2. The Social Web and Social Media
  3. Social networks
  4. Social Multimedia and Other Platforms
  5. Social Media Plan
  6. Case Study

Module 9. Electronic commerce

  1. Introduction to eCommerce
  2. New Technologies and Value Chain
  3. Business management
  4. Advertising and marketing
  5. Customer Service, Logistics and Payment Systems
  6. Security Systems and Legal Aspects
  7. Present and Future of eCommerce
  8. Case Study

Module 10. Social media and Web positioning SEM, SEO and Adwords

  1. Fundamentals of Web Positioning
  2. Optimization and Tools
  3. SEO for Mobile
  4. Content and Marketing
  5. SEO and Measurement Campaign
  6. Case Study

Module 11. Corporate social responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  1. Cash with debit / credit card.
  2. Wire transfer.
  3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Last updated August 2019

About the School

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias dis ... Read More

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias disciplinas en ámbitos como la empresa, la educación, la psicología, el derecho y el deporte, entre otros, siendo un referente en los centros de formación online españoles. Concienciados con las últimas tendencias sociales y de mercado, ISEB incluye en la mayoría de sus programas formativos contenidos de Inteligencia Emocional, Coaching, PNL y Responsabilidad Social Corporativa para que los futuros profesionales puedan desarrollar todo su potencial desde una perspectiva socialmente responsable. Read less