The Master in Corporate Communication will allow you to know and implement the main concepts and existing work tools on digital platforms such as blogs, microblogging, social networks.
We are facing vertiginous changes of global reach in the social, economic and business field. This justifies the need to know and master the new digital platforms, exploiting them properly and thus promoting new communication dynamics between organizations and their clients.
With all this you can assume the position of Director of Communication, guaranteeing a two-way communication that is transparent and ensuring that the reputation, image and credibility of the company is unbeatable
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.Who is it for?The Master in Corporate Communication is aimed at those professionals who want to improve their knowledge and skills in the areas of Business Communication and Public Relations.goalsUnderstand the new environment in which the communication strategy unfolds.
Consolidate the positioning of brands and products, offering support to Marketing objectives.
Manage and create a Corporate Reputation and an image in accordance with the general objectives of the organization or company.
Adapt the communication having a knowledge of the different organizational models.
Have a practical and theoretical knowledge of the tools and techniques for proper management of communication and stakeholders.
Deploy technical and managerial skills to manage crisis situations through Public Relations, thus achieving trust and credibility in different audiences.
Have the ability to develop and create Comprehensive Communication Plans.
Teach Public Relations directors the necessary skills to achieve success in the company, through proactive and reactive campaigns.
Prepare the student to influence the attitudes and opinions of the public of the organization.
Delve into the proper management of advertising, image and corporate identity.Professional outingsThe Master in Corporate Communication gives you the knowledge and skills necessary to develop your career as:Communication director of large companies and SMEs.
Communication professional in advertising agencies or communication agencies.
Director of marketing departments.
Director of Communication consultants.
Public relations director of large companies, among others.CurriculumThe Master in Corporate Communication is constituted by the following agenda:
Module 1. Planning and strategic directionFoundations of the Strategy
The Strategic Process
Strategic Analysis (in the dynamics of business management)
Development of the Strategy
Training and Implementation of the Strategy
The Balanced Scorecard (CMI)
Case StudyModule 2. Corporate CommunicationCorporate identity
Leadership and Communication
The Brand and its Value
Corporate Social Responsibility
New Technologies and Online Communication
Case StudyModule 3. AdvertisingIntroduction to Advertising
Fundamentals of Advertising
Consumers and Advertising Psychology
The New Advertising
Case StudyModule 4. MarketingStrategic marketing
Integrated Communication Marketing
Quantitative Analysis in Commercial Decisions
Case StudyModule 5. Public RelationsIntroduction to Public Relations
Public Relations as a Strategic Process
Internal Public Relations
External Public Relations (Press)
Case StudyModule 6. Practitioner in NLPIntroduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Case StudyModule 7. CoachingCoaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and other Tools for Coaching
Case StudyModule 8. Community managementIntroduction to the Community Manager
The Social Web and Social Media
Social Multimedia and Other Platforms
Social Media Plan
Case StudyModule 9. Electronic commerceIntroduction to eCommerce
New Technologies and Value Chain
Advertising and marketing
Customer Service, Logistics and Payment Systems
Security Systems and Legal Aspects
Present and Future of eCommerce
Case StudyModule 10. Social media and Web positioning SEM, SEO and AdwordsFundamentals of Web Positioning
Optimization and Tools
SEO for Mobile
Content and Marketing
SEO and Measurement Campaign
Case StudyModule 11. Corporate social responsibilityIntroduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
Case StudyMethodologyISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
FinancingThe European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:Cash with debit / credit card.
Payment by installments, we finance your studies without entry or interest.If you are a company, we have special financing conditions.