Complexity is the fundamental characteristic of the 21st century. It occurs politically, socially and economically. It is also one of the singular elements in other fields, such as the theoretical and experimental sciences. The 21st century is the century of technological and economic complexity, where new spaces previously unknown are opening up, in robotics, artificial intelligence, or in unmanned intelligent vehicles, whose economic applications will be essential for the survival of many companies.
The economic complexity is the result of extreme competition in the context of the global economy, where there are highly competitive, innovative and technified companies, and others that seek to improve competitive assumption using new technologies to weaken their opponents, either by manipulating information or by subtracting essential strategic information from its competitors.
The globalization of markets has drastically modified the economic framework, both in industrialized countries and in emerging or developing economies. The strategic interests of companies and governments have been diversified and made more complex, so that risks have increased, not only economic or social, but also geopolitical. Thus, a new type of forces arises in the markets where the allies become adversaries, and where the influence and lobby actions that change the established rules are decisive. All this translates into complex economic relations, very different today than those that have manifested themselves in the past, where commercial geographic spaces frequently change and new markets appear with new actors that affect commercial, regional and even relations. local. Aspects where the political institutions intervene, influencing in a determined way the established rules.
For all the above, in the context of globalization, professionals are needed who understand the new paradigms of the 21st century, and who have new knowledge that allows them to make more effective decisions; It is also necessary to incorporate new skills to analyze information more efficiently and formulate winning strategies in the complex competitive environments where they move. Environments in which distant economic disturbances end up influencing local or regional markets.
In this global context, highly competitive and generating constant risks, it is necessary to know in detail the movement of markets, geopolitical impacts and risks, as well as the methodologies and technologies that allow efficient management of complexity. A global environment where maintaining a high degree of corporate and institutional reputation is essential; where it is necessary to compete efficiently in complexity, knowing the application of new technologies such as Big Data, data analytics, or marketing 4.0; where you have to know how to fight with counterintelligence instruments against economic attacks or information wars promoted by economic adversaries; as well as, protect the information resident on the Internet with new cybersecurity techniques to defend against multiple cyber attacks that are so common today; and, in short, to be able to apply new instruments of competitive economic intelligence in globalized environments that are the main objective of this Master Course.
With the Master in Competitive Intelligence in Globalized Environments you will get the necessary training to boost your career in this area becoming an expert in markets and its main players thus opening new business opportunities within complex competitive spaces. It is, in short, to provide new capabilities for strategic and operational management with methodologies and techniques that are fundamental to move in globalization and its local or regional influences. All this will offer the students in the Master a new cast of managerial skills that will allow them to respond to current economic and commercial challenges, facilitating the possibility of continuing to progress in their professional career.
• Know the global competitive environment, economic and geopolitical risks, and state and non-state actors involved in globalization.
• Analyze and formulate strategies based on competitive economic intelligence techniques in an environment characterized by complexity, uncertainty and market volatility.
• Know the technologies that make the difference when managing the competitive capabilities of the company, as well as the techniques necessary to understand how customers and competitors act, and act accordingly.
• In an environment full of data and information, know the counterintelligence techniques that facilitate moving in a context where information is a key instrument in competitiveness.
• Develop a thorough knowledge of the Internet world and know the tools of cyber intelligence to increase competitive capabilities.
• Understand and apply the techniques of public and corporate diplomacy in order to increase the capacity for influence.
• Understand and learn about international markets and learn negotiation methods in complex competitive environments.
• Know the importance of corporate reputation and apply communication techniques based on competitive economic intelligence models that make a difference to competitors
• Ability to analyze the value of information and apply competitive economic intelligence techniques in the definition and establishment of the business or institutional strategy.
• Provide advanced corporate communication techniques and know how information moves on the Internet in order to generate new capabilities to protect against cyber attacks.
• Ability to articulate winning competitive strategies in complex environments, knowing the risks and using competitive intelligence techniques to solve them.
- Positions in the Public Administration.
Officials of the Ministries of Defense, Economy, Foreign Affairs, Government Presidency, Foreign Services or officials of International Organizations in different countries
Postgraduates of Diplomacy, Journalism, International Relations, Politics, Economics
Commercial managers, heads of cabinets of CEOs or presidents, responsible for strategy, responsible for internationalization, responsible for communication, responsible for business development, responsible for risk departments, responsible for information technology and security, human resources
Export companies, energy sector, telecommunications, banking and insurance, international construction companies, technology companies, human resources companies, security companies,
Curriculum of the Master in Competitive Intelligence in Globalized Environments
The curriculum of the Master in Competitive Intelligence in Globalized Environments is developed with a scheme of ten modules that correspond to the ten subjects of the Master. To this is added two Optional Workshops and the Final Project that develops throughout the second part of the academic calendar.
Before the beginning of the academic year, there is an introductory module to facilitate the management of the platform and establish a filming to the learning model "on-line".
- Economic globalization and internationalization of markets
- Economic risks and global crises
- Understanding the intelligence environment
- Customer Management: Marketing 4.0 and Big Data
- Decision making and strategic information analysis
- Corporate diplomacy, lobby and influence
- Cybersecurity, social networks and cyber attacks
- Negotiation in complex competitive environments
- Information and counterintelligence wars
- Reputation and management of the corporate image
- Final Master's Project (TFM)
Requirements of the Master in Competitive Intelligence in Globalized Environments
The Master in Competitive Intelligence in Globalized Environments of OBS Business School is aimed at providing participants with the knowledge and tools necessary to manage their professional activities effectively. It will also allow them to know how markets move and who their main players are, thus opening up new business opportunities within complex competitive spaces.
The structure, duration and contents of the Master's Degree in Competitive Economic Intelligence make it possible to ensure the achievement of the objectives set. It is a practical teaching scheme, distributed in knowledge modules, transversal and sequential around economic intelligence and its applications in the complex environment of economic globalization
The fundamental objective of our admission process is to ensure the suitability of the candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.
These are the stages of the admission process:
1. Pre-conditions for admission
2. Application for admission
3. Personal interview
4. Motivation letter
5. Evaluation Admissions Committee