Master in Coaching and Business Management


Program Description

The Master in Coaching and Business Management will allow you to direct, design, manage, implement and monitor any type of business project. In addition, you will obtain the tools and knowledge to become a leader in professional teams through the development and implementation of the most advanced techniques in Coaching and NLP.

With this Master, you will obtain an exhaustive training in everything related to work groups: team creation and classification, underlying roles, advantages and disadvantages, evolution phases, leadership, motivation, communication, delegation and direction of meetings, as well as the necessary tools to manage and direct optimally any type of project.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The Master in Coaching and Business Management is aimed at those professionals who want to train as managers capable of directing, planning, organizing and controlling projects of various complexities, extracting all possible performance to the different work activities.


  • Develop and perfect management skills and techniques for managing human and material resources.
  • Understand the foundations and the bases on which coaching is sustained.
  • Deepen the methodology of coaching and its main processes, then know how to transfer them in a way applied to any type of business casuistry.
  • Obtain the necessary knowledge to encourage and work on personal and professional development, manage leadership, management or use correct negotiation techniques.
  • Improve the communication process through techniques and skills that will allow you to achieve your goals more effectively.
  • Encourage the growth of the people you lead and thus improve the management of these and each team.
  • Align the current needs of the companies in the direction of projects with the teaching of the best practices of the market.
  • Know, select and correctly use the necessary tools to manage the budget of a project.
  • Promote decision-making as a manager of complex projects, taking into account technical, economic, environmental, quality and risk exposure aspects that encompass it.

Professional outings

The Master in Coaching and Business Management brings you the knowledge and skills necessary to develop your career as:

  • Personnel director.
  • Project director.
  • Specialist in coaching.
  • Manager of management teams.
  • Head of the professional development department.
  • Designer of motivational programs.


The Master in Coaching and Business Management is constituted by the following agenda:

Module 1. Planning and Strategic Management

  1. Fundamentals of the strategy
  2. Strategic objectives
  3. The strategic process
  4. strategy formulation
  5. Strategic analysis (in the dynamics of business management)
  6. Strategy Development
  7. Training and strategy implementation
  8. The Balanced Scorecard (CMI)
  9. Case study

Module 2. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and Other Tools for Coaching
  5. Case Study

Module 3. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 4. Emotional Intelligence

  1. Emotional Intelligence
  2. Emotions and Emotional Education
  3. Emotional Competences
  4. Organizational Effectiveness
  5. Group Emotional Intelligence
  6. Emotional Leadership and Team Management
  7. Case Study

Module 5. Team Management

  1. Work Teams: Contextual Aspects
  2. Direct / Manage a Work Team
  3. Empowerment: Achieve the Best of your Team and Collaborators
  4. Direct your Team with Efficiency: Strategies
  5. Case Study

Module 6. Negotiation Tools

  1. Negotiation: Definition and Characteristics
  2. Strategies and Main Types of Negotiation
  3. Phases of the Negotiation
  4. Negotiation Tactics: Development and Pressure
  5. International negotiations
  6. Collective Negotiations: Definition and Characteristics
  7. Case Study

Module 7. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Module 8. Organization in the Projects

  1. Business Planning
  2. Scope Planning
  3. Time Planning
  4. Resource Planning
  5. Cost Planning
  6. Case Study

Module 9. Project Financing

  1. Financing and Sources of Financing
  2. Types of Financing
  3. Economic-Financial Analysis of the Company
  4. Financial planning
  5. Evaluation of investment projects
  6. Financial control
  7. Case Study

Module 10. Financial Management

  1. Economic-Financial Structure of the Company
  2. Economic and Financial Analysis
  3. Cost and Benefit of the Company
  4. The Cost of Short-term Financial Resources
  5. The Cost of Long-Term Financial Resources
  6. Selection and Hierarchical Evaluation of Simple Investment Projects
  7. Short and Long Term Financial Planning
  8. Self-financing of the Company and Dividend Policy
  9. Case Study

Module 11. Supply Chain

  1. Introduction to Logistics
  2. The means of transport
  3. Incoterms 2010
  4. Foreign trade
  5. Customs and Commercial Documentation
  6. Logistics of the XXI Century
  7. Spanish Logistics Sector
  8. Case Study

Module 12. Corporate social responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study


ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus , this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.


The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  • Cash with debit / credit card.
  • Wire transfer.
  • Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Last updated Mar 2020

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About the School

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias dis ... Read More

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias disciplinas en ámbitos como la empresa, la educación, la psicología, el derecho y el deporte, entre otros, siendo un referente en los centros de formación online españoles. Concienciados con las últimas tendencias sociales y de mercado, ISEB incluye en la mayoría de sus programas formativos contenidos de Inteligencia Emocional, Coaching, PNL y Responsabilidad Social Corporativa para que los futuros profesionales puedan desarrollar todo su potencial desde una perspectiva socialmente responsable. Read less