Master in Business & Marketing

General

Program Description

Program Objective

The Master programs develop the tools and skills that students will need in the business world. Upon completion of this program students are able to: ascertain an organization’s financial situation; develop plans to further development; analyze external economic and market factors that impact the organization; apply quantitative methods to aid decision making and; present findings and recommendations to the ultimate decision-makers while considering legal and ethical implications.

Program Description

All courses are taught utilizing the case method which immerses the students in actual situations faced by real enterprises and requires students to derive, present and defend solutions among alternatives presented by fellow students. This method involves active student participation and stimulates the development of critical thinking. The program develops skills in the areas of accounting, finance, marketing, operations, human resources and economics among others. The Master in Business & Marketing program develops, in particular, the areas of general management and marketing. Special emphasis is placed on marketing and the components necessary to develop a market strategy such as product development, pricing, market analysis, advertising, promotion, sales force management and brand management. All Master programs require 42 credit hours for graduation. Students are expected to enroll in 12 credit hours per semester which would allow completion of all requirements in about 14 to 16 months if enrolled continuously. The cost of tuition for the programs is $5,880.

Degree Concentrations

<tdCredit Hours

Course Number Course Title
- Business & Marketing Courses – 15 Credit Hours
The following courses are specific to the Business & Marketing curriculum.
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MKT 5200 Logistics & Distribution Operations 3
MKT 5600 Product & Pricing Strategy 3
MKT 5700 Advertising & Promotion 3
MKT 5300 Sales Organization Management 3
MKT 5400 Brand Management 3
Last updated Nov 2017

About the School

UTH Florida University employs a webpage as its global portal or main access point to the online delivery educational system. To this effect, UTH Florida University has developed an easy access, dynam ... Read More

UTH Florida University employs a webpage as its global portal or main access point to the online delivery educational system. To this effect, UTH Florida University has developed an easy access, dynamic e-learning portal that will enable students to receive their classes in a secure and professional environment. UTH Florida University will provide all learning resources and materials to students and faculty via the e-learning platform. Read less