Master in Business & Marketing

UTH Florida University

Program Description

Master in Business & Marketing

UTH Florida University

Program Objective

The Master programs develop the tools and skills that students will need in the business world. Upon completion of this program students are able to: ascertain an organization’s financial situation; develop plans to further development; analyze external economic and market factors that impact the organization; apply quantitative methods to aid decision making and; present findings and recommendations to the ultimate decision-makers while considering legal and ethical implications.

Program Description

All courses are taught utilizing the case method which immerses the students in actual situations faced by real enterprises and requires students to derive, present and defend solutions among alternatives presented by fellow students. This method involves active student participation and stimulates the development of critical thinking. The program develops skills in the areas of accounting, finance, marketing, operations, human resources and economics among others. The Master in Business & Marketing program develops, in particular, the areas of general management and marketing. Special emphasis is placed on marketing and the components necessary to develop a market strategy such as product development, pricing, market analysis, advertising, promotion, sales force management and brand management. All Master programs require 42 credit hours for graduation. Students are expected to enroll in 12 credit hours per semester which would allow completion of all requirements in about 14 to 16 months if enrolled continuously. The cost of tuition for the programs is $5,880.

Degree Concentrations

<tdCredit Hours

Course Number Course Title
- Business & Marketing Courses – 15 Credit Hours
The following courses are specific to the Business & Marketing curriculum.
-
MKT 5200 Logistics & Distribution Operations 3
MKT 5600 Product & Pricing Strategy 3
MKT 5700 Advertising & Promotion 3
MKT 5300 Sales Organization Management 3
MKT 5400 Brand Management 3
This school offers programs in:
  • English
  • Spanish
Duration & Price
This course is Online
Start Date
Start date
Open Enrollment
Duration
Duration
14 - 16 months
Part time
Full time
Price
Price
5,880 USD
Information
Deadline
Locations
USA - Tampa, Florida
Start date : Open Enrollment
Application deadline Request Info
End date Request Info
Dates
Open Enrollment
USA - Tampa, Florida
Application deadline Request Info
End date Request Info