Master in Business Administration and Management (MBA) - Specialty in Tourism Companies

General

Program Description

This master enables you to:

  • Analyze the foundations of the Strategic Management studying its foundations, the competitive analysis of the environment.
  • Be able to evaluate the suitability of a commercial strategy, analyzing the marketing plan on which it is based, deciding the most appropriate marketing channels, etc; thus guaranteeing the desired results for your company.
  • Acquire the necessary knowledge for the direction and management of the different disciplines that allow the correct functioning of a company, dominating the fundamental guidelines of the creation and implementation of each of them.
  • Knowing the decisive importance of hotel, non-hotel, catering and leisure establishments in the tourism industry, discovering the potential of new proposals linked to nature, living space and experiences such as gastronomy.
  • Learn to manage globalization and open markets through price management techniques and competitive strategies.
  • Understand the enormous transformation that social networks have meant for tourism as a space to connect and live the travel experience and know how to take advantage of the connectivity between the company and the client.
  • Discover the necessary adaptation of the tourism industry to the principle of economic, social and environmental sustainability of tourism.

ADDRESSED TO:

  • University graduates who want to develop their professional career in the field of management and management of tourism and leisure companies.
  • Professionals and entrepreneurs who want to develop or strengthen their
  • managerial skills and improve their positioning in the world
  • of the tourism and leisure industry.

OBJECTIVES OF THE MBA in Tourism Companies Management

Analyze the foundations of the Strategic Management studying its foundations, the competitive analysis of the environment.

You will also learn to:

  • Analyze the foundations of the Strategic Management studying its foundations, the competitive analysis of the environment.
  • Be able to evaluate the suitability of a commercial strategy, analyzing the marketing plan on which it is based, deciding the most appropriate marketing channels, etc; thus guaranteeing the desired results for your company.
  • Acquire the necessary knowledge for the direction and management of the different disciplines that allow the correct functioning of a
  • company, dominating the fundamental guidelines of the creation and
  • start-up of each of them.
  • Knowing the decisive importance of hotel, non-hotel, catering and leisure establishments in the tourism industry, discovering the potential of new proposals linked to nature, living space and experiences such as gastronomy.
  • Learn to manage globalization and open markets through price management techniques and competitive strategies.
  • Understand the enormous transformation that social networks have meant for tourism as a space to connect and live the travel experience and know how to take advantage of the connectivity between the company and the client.
  • Discover the necessary adaptation of the tourism industry to the principle of economic, social and environmental sustainability of tourism.

Methodology and Evaluation

METHODOLOGY

IMF offers a flexible methodology adapted to your needs, whatever your geographical location or time availability. This master can be completed under:

  • Online methodology: The whole agenda will be at your disposal from our virtual campus 24 hours a day, 7 days a week.
  • Distance methodology: You will have the course material in book format.

All the contents are fully updated and have a great technical rigor, easily understandable and with a clear practical vocation.

In addition, IMF puts at your disposal:

  • Personal tutoring e-presencial (via forums, chat, telephone, email).
  • Webinars
  • Debates and discussion groups through forums and chats.
  • Self-assessment test.
  • Readings, case studies and documentation.
  • Live classes

Case study: Amadeus

The theoretical content of the MBA with specialization in Tourism Companies, is projected on a practical case study, a real company, Amadeus, from which they will study their data and circumstances. Working from the perspective of each of the subjects as the student is studying, allows you to develop a global vision of the world of the company.

EVALUATION

Online evaluation continues as the Master's study progresses. Each module will be evaluated through the combination of online exam and case study development; Overcoming each one will allow the release of matter.

Likewise, obtaining the Master's degrees of IMF and Master's Degree from the University of Nebrija, will be subject to passing the tests of each module and to the preparation of an end-of-master project.

Professional outings

At the end of our Master's you will be prepared to practice as:

  • Director and business manager in companies in the tourism and leisure sector
  • Head of business development
  • Commercial director and / or marketing in tourism and leisure companies
  • Entrepreneur

Guaranteed practices and Employment Exchange

IMF Business School , through its Employment and Practices portal, guarantees MBA students with a specialization in Tourism Business Management, internships in companies in the sector. Check conditions.

Among the companies with which IMF has educational cooperation agreements for training in jobs, include:

Partners121

Price and Scholarships

At IMF we offer our students great payment facilities:

  • Scholarship up to 65%
  • Financing up to 12 months without interest or banking intervention (see conditions)
  • Payment method Online: Cash (Discount 5%) / Payment installment without interest
  • Form of payment Blended: Cash (Discount 5%) / Payment installment without interest
Last updated December 2019

About the School

IMF is a national reference in training to businesses and individuals; attested by the more than 125,000 students trained. Our training is based on the diversity of areas and expertise of the subjects ... Read More

IMF is a national reference in training to businesses and individuals; attested by the more than 125,000 students trained. Our training is based on the diversity of areas and expertise of the subjects we teach. We want to grow with you. The aim is to ensure a high level of satisfaction of our customers through personalized attention and excellence in service quality. This objective requires continuous improvement in the technical and material resources, and maximum involvement of all staff training to IMF is a different experience. Read less
Madrid , Valencia , Seville + 2 More Less

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