The Master in Big Data and Business Intelligence will allow you to obtain exhaustive knowledge about Big Data technologies and their application in the business world, with special emphasis on the analytical tools of the Business Analytics field. With all this, at the end of the course, the student will be prepared to manage and interpret large amounts of data.

Additionally, it integrates a highly specialized training in the new paradigms of strategic management and personnel management, all in order for the student to integrate this knowledge into the processes of data processing and management.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The Master in Big Data and Business Intelligence is designed for those professionals with experience, or for those who do not have it, who seek in any case to acquire skills for the analysis and treatment of data.

A student profile related to the ICT world is recommended, as well as training in qualitative, business or economics studies, since this master's degree is very oriented towards digital marketing, team management and strategic management .

goals

  • Know the main models of analysis and prediction and learn to apply them to the business reality.
  • Treat and manage ICT in order to enhance our analytical capabilities.
  • Know how to measure and evaluate indicators based on the application of data science protocols.
  • Know and apply the different analytical tools to meet the possible demands of the current business sector.
  • Understand how multidimensional database models operate in order to extract new patterns that help us increase the comparative results of our companies.
  • Detect incidents and problems in the Big Data field and implement procedures to solve them.

Professional outings

The Master in Big Data and Business Intelligence brings you the knowledge and skills necessary to develop your career as:

  • Data Analyst.
  • Data Scientist
  • Data Engineer
  • Big data manager, among others.

Curriculum

The Master in Big Data and Business Intelligence is constituted by the following agenda:

Module 1. Big data and business intelligence

  1. Big Data and Business Intelligence
  2. Data storage systems
  3. Design of a Big Data Project
  4. Case Study

Module 2. The ETL process

  1. The ETL Process
  2. Data Integration
  3. Implement an ETL Process
  4. Case Study

Module 3. Customer analytics

  1. Customer Analytics
  2. Customer segmentation
  3. Customer Value Management
  4. Case Study

Module 4. Big data marketing

  1. Big Data Marketing
  2. Web and Mobile Analytics
  3. Loyalty Programs
  4. Case Study

Module 5. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and other Tools for Coaching
  5. Case Study

Module 6. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 7. Corporate social responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study

Module 8. Electronic commerce

  1. Introduction to eCommerce
  2. New Technologies and Value Chain
  3. Business management
  4. Advertising and marketing
  5. Customer Service, Logistics and Payment Systems
  6. Security Systems and Legal Aspects
  7. Present and Future of eCommerce
  8. Case Study

Module 9. Social media and web positioning SEM, SEO and Adwords

  1. Fundamentals of Web Positioning
  2. Optimization and Tools
  3. SEO for Mobile
  4. Content and Marketing
  5. SEO and Measurement Campaign
  6. Case Study

Module 10. Community management

  1. Introduction to the Community Manager
  2. The Social Web and Social Media
  3. Social networks
  4. Social Multimedia and other Platforms
  5. Social Media Plan
  6. Case Study

Module 11. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  1. Cash with debit / credit card.
  2. Wire transfer.
  3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Program taught in:
Spanish

See 9 more programs offered by ISEB - Instituto Superior Europeo de Barcelona »

Last updated May 2, 2019
This course is Online
Start Date
Open Enrollment
Duration
12 months
Full-time
Price
11,400 EUR
Deadline
By locations
By date
Start Date
Open Enrollment
End Date
Application deadline

Open Enrollment

Location
Application deadline
End Date