Master marketing management

General

Program Description

Marketing and sales managers face an increasingly complex and interactive range of tasks. The areas of responsibility include, for example, the development of national or international brands and product strategies, the planning of target group-specific product and marketing concepts or the design of successful sales processes. Your future areas of application after your master's degree in marketing management distance learning are first management positions in the areas of marketing and / or sales - regardless of whether at agency level, in large or medium-sized companies or NGOs.

study period
  • Standard period of study: 12 or 24 months
  • Different time models possible
  • Study start possible at any time

Admission

A completed, undergraduate degree with an economic or business focus

Accreditation

FIBAA, ZFU (approval number 161116)

content

In addition to relevant management know-how, the master's degree in marketing management provides you with extensive knowledge in the areas of marketing and sales.

specializations

60-ECTS variant: In the first and second semester you choose a specialization "(" compulsory specialization ") from marketing management in the amount of 15 ECTS.

120 ECTS variant: In the second and third semester, you choose two specializations in the amount of 25 ECTS. To do this, you decide on a specialist specialization ("compulsory specialization", 15 ECTS) and a functional and industry specialization ("specialization on choice", 10 ECTS).
Some exemplary specializations are:

  • Success-oriented controlling
  • Strategic marketing and branding
  • Right of employment

Your professional future in marketing management

As a marketing manager, you develop brand and product strategies, plan and implement target group-specific product and marketing concepts or design successful sales processes. Since almost every nationally and internationally operating company sells products or services, your career prospects are excellent. Our distance learning marketing management prepares you optimally for the varied tasks.

Last updated May 2020

About the School

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten.

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten. Read less