Your degree, your way:
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. Our programmes are characterised by the effective transfer of subject-specific knowledge and soft skills in order to prepare graduates for the international business world. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
#1 University in Europe: Join Europe’s largest private university with more than 100,000 students
Digital, Flexible, 100% online: We offer outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online exams 24/7.
Fully Accredited Degree: All our degrees benefit from German state-accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
Scholarships available: Depending on your situation, motivation, and background, we offer scholarships that can reduce your tuition fees by up to 80%.
Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen your online presence, and fine-tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. With IU, you can study 100% online with digital learning materials and top quality support.
A short overview of your study
Degree: Master of Arts (MA)
Credits: 60-120 ECTS
Start of study: Anytime (no fixed start date or enrolment deadlines)
Study duration: Standard period of study: 12 months (60 ECTS) or 24 months (120 ECTS). Different time models possible.
Study model: Online study including online exams 24/7