Introduction
Webinar 
Date and Time: 14th of April 2021 at 3:00 PM (GMT+1) 
Title: Get to know IU International + Q&A 
On Wednesday, 14th of April IU is hosting virtual introductions, so you can understand what studying with IU is like and get the most up-to-date information about pricing, scholarships, eligibility, and more. It's also a great chance for you to ask any questions in a live Q&A session so you can get the answers you’ve been looking for directly. 
To register, please follow this link
IU is looking forward to welcoming you to the meeting.   
Your degree, your way: 
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. Our programmes are characterised by the effective transfer of subject-specific knowledge and soft skills in order to prepare graduates for the international business world. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
Why IU?
#1 University in Europe: Join Europe’s largest private university with more than 70,000 students
Digital, Flexible, 100% online: We offer outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online exams 24/7.
Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS (www.topuniversities.com)
International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
Scholarships available: Depending on your situation, motivation, and background, we offer scholarships that can reduce your tuition fees by up to 80%.
Your door to the business world
You will deepen your specialist knowledge of marketing and sales-related issues - with a focus on international business management. Using practice-oriented concepts, you will deal with planning, implementation, and control as well as international market entry and market development strategies. Your methodical skills and soft skills such as communication or intercultural competence will be trained.
A short overview of your study
Degree: Master of Arts (MA)
Credits: 60 ECTS
Start of study: Anytime (no fixed start date or enrolment deadlines)**earliest start date: December 1st, 2020; minimum number of participants required
Study duration: Standard period of study: 12 months Different time models possible
Study model: Online study including online exams 24/7
Programme Structure
A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.
You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
You will actively work on your soft skills such as communication skills and intercultural awareness.
You will expand your knowledge in marketing and sales-related issues with a focus on international business management.
Using practice-oriented concepts, you will obtain skills in planning, implementation, and control as well as international market launch and cultivation strategies.
1st semester
2nd semester
Managing in a Global Economy
Strategic Management
Sales, Pricing and Brand Management
Advanced Research Methods
Operations and Information Management
Consumer Behaviour and Research
Seminar: Managing People and Organisations
Master Thesis & Colloquium
IU International University of Applied Sciences – Online: Scholarship Initiative: Save up to 80%!
IU wants to make it possible for anyone to take their chance in life. That is why they offer strong regional scholarships that vary in terms of cultural, social, educational or work experience background. All you have to do is to make use of the Scholarship Calculator on the school’s website and wait for the student recruitment team to get back to you with your final result.
(Be aware that our scholarships are not available to students from Germany, Austria, and Switzerland)
Eligibility Criteria
Academic Requirements:
Completed undergraduate study from a public or officially recognised university/higher education institution (240 ECTS).
If you have less than 240 ECTS on your university degree, begin your studies after having passed our admission test TASC.
A final grade of at least "Satisfactory" or grade C (as commonly used in the U.S and Canada).
Work Experience:
At least one year of work experience before the start of the IU Master programme (achieved after previous studies).
English Level:
Proof of English skills.
If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.
Career Relevance
As a marketing expert, you can analyze brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities, and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.
Explore your options
The huge corporate demand for globally-oriented executives and IU’s excellent reputation in academia and industry gives IU graduates huge leverage for a successful career, whether in their country of origin, in Germany, or one of 25 Schengen countries covered by a post-study work permit.
Job chances with an online degree | IU from IU on Vimeo.
