Master in online digital marketing


Program Description

Master in Digital Marketing and Electronic Commerce

Get the Master in Digital Marketing and Electronic Commerce with your Google Adwords Certification

Students who complete this master can obtain the Certification.

Incorporates the latest trends in the company's marketing mix

The program of the Master in Digital Marketing online is designed for those professionals of the areas of Marketing and Commercial who want Incorporate in their business strategies the new channels, media and languages ​​of the digital ecosystem. It also allows for the specialization of entrepreneurs who Start digital business And need to know the keys and opportunities offered by the Internet.

What will the participants of the Master in Digital Marketing online get?

  • Implement the online marketing plan and develop strategies in digital environments.
  • Adapt the way in which the company communicates and manages its relationship with customers and markets to the economy of today's society.
  • Master digital techniques and tools to manage e-commerce projects, for network marketing and to generate traffic to web pages.
  • Master the keys to Business Intelligence.
  • Design advertising campaigns on the Internet.
  • To deepen in subjects of development and positioning Web, CRM, e-mail marketing and social media marketing.
  • Manage affiliate marketing strategies.
  • Define the appropriate objectives and measure the return on investment of online marketing actions.

Incorporates the new languages ​​and channels of communication to the strategy of organizations

Digital marketing has not only been one of the sectors that have best withstood the onslaught of the economic crisis: it has also become one of the main challenges for companies, which face the challenge of integrating this discipline in their commercial activity. Gain in competitiveness and efficiency. In response to these needs, the Master in Digital Marketing and Electronic Commerce from EAE Business School, Taught in the online and blended modalities in Barcelona and Madrid, provides the knowledge and skills necessary for professionals to incorporate into their business strategies the New channels, media and languages ​​of the digital ecosystem. In addition, this Master in Online Digital Marketing is also the perfect option for all those entrepreneurs who want Launch e-commerce business And want to know the keys and opportunities that the Internet offers. Its curriculum addresses the different techniques, tools and competences specific to the digital environment, including Analysis of results, Essential to guarantee the return of the investments (ROI) in these actions. The master, Developed by prestigious authors and with a long professional experience, Echoes the most relevant issues of online marketing and e-commerce, and uses digital resources, simulators, role play, webinars and other dynamic elements that facilitate the learning and practical application of the contents. In this way, the participant is given a close approach to project planning, as well as the basis for Develop strategies of communication, relationship and digital sales success. The curriculum is updated annually and includes the completion of a Online Marketing Plan Tutored And current modules, such as Rich media platforms Or Attraction Marketing (Inbound marketing). All this with the Area of ​​Programs of Marketing of EAE, chosen the second best one of Spain In the Ranking The 250 best masters of The World (2011-2014). Likewise, EAE is counted Among the top 30 business schools in the world (Latin American Ranking 2014 of America Economy) and is the Second most reputed business school in Spain (Merco Ranking 2016).

Syllabus of the Master in Digital Marketing and Electronic Commerce

  • Strategy in digital environments.
  • Digital marketing tools.
  • Customer loyalty and management online.
  • Social media as a marketing tool.
  • Innovation in digital marketing.
  • Digital marketing plan.
  • E-commerce.

Google Adwords Certification

Students who complete the Master in Digital Marketing and Electronic Commerce will be able to obtain a Google Adwords Certification.

This professional accreditation allows its owners to demonstrate that Google recognizes them as professionals of the online publication.

Learning Methodologies: Blended Online and Blended Distance

EAE Business School is committed to practical and active learning by the student. The objective is to ensure continuous improvement and immediate application of what has been learned, and for this is based on:

  • Learning resources.
  • The exchange of experiences with teachers and other students.
  • Team work.

The student is at the center of the training activity:

Online Distance Methodology

It is flexible and allows the student to acquire the knowledge according to their training needs and availability of time.

Blended Blended Methodology

It combines the advantages of face-to-face training with the flexibility of distance learning online through the virtual campus.

It offers participants 20 classes or face-to-face sessions, to choose from more than 160, and one to one face-to-face tutorials.

Formative axes

  • Active teaching advisor
  • Practical cases
  • Conferences in manegement
  • Meetings with executives
  • Simulators - Role play
  • Interactive Contents
  • Final Authorized Project
  • Virtual campus
  • Discussion and analysis room
  • Webinars
  • Marketing Observatory

Double degree: EAE Business School and University of Barcelona-IL3

Students who successfully complete the program will obtain a double degree in Digital Marketing and Electronic Commerce from EAE Business School and the University of Barcelona-Il3. The Master has a tuition charge of 60 ECTS credits (European Credits Transfer System).

To access the Master in Digital Marketing and Electronic Commerce it is necessary to have a university degree and the professional experience will be valued. The professional experience allows sharing knowledge based on the contributions of each participant, from their training and professional responsibility, in the situations raised by teachers.

Benefits for participating students


The virtual campus is the environment in which three axes of dynamization and interaction are articulated: a blog, to contrast the topics with the experts; An observatory, which presents trends and best practices in online marketing and e-commerce, and the webinars, conference, workshop or seminar that is transmitted over the Internet, and whose main characteristic is the interactivity that takes place between the participants and the lecturer .

Simulators and role play

Three simulators allow the student to become responsible for marketing a company, which must position in the market. The first simulator focuses on online marketing strategies; The second, in the execution of activities related to e-commerce, and the third, in the functions of the community manager.


Alumni EAE is a joint initiative of students, alumni, faculty and business community that serves the more than 70,000 current and former students trained at the school since 1958.

Alumni aims to strengthen the career plan and give continuous training to all its members offering a wide range of services and benefits.

Capstone Project

The final project is for the student the opportunity to make a marketing plan, and for this he has the authorization and the advice of expert professionals. You can choose from three types of performance environments: developing a web positioning campaign, leveraging a brand in a digital environment and managing an online crisis.

Professional careers

The Career Service is a support area for students and alumni. Our objective is to guide and accompany the student in the achievement of new professional goals, as well as adjusting their expectations and professional interests to the maximum with the labor market.

Aids and scholarships

In certain cases, depending on the profile of the student or the applicant company, an EAE Grant or interest-free financing of the program may be chosen. EAE Business School has the following scholarship programs:

  • Development SMEs.
  • Female directive.
  • Accredited disability.
  • Academic excellence.
  • Entrepreneurs.
  • Managers.
Last updated Mar 2020

About the School

EAE Business School, consciente de esta nueva realidad, apostó en el año 2007 por incluir en sus programas las metodologías formativas de Distancia Online y Semipresencial Blended. De este modo sus a ... Read More

EAE Business School, consciente de esta nueva realidad, apostó en el año 2007 por incluir en sus programas las metodologías formativas de Distancia Online y Semipresencial Blended. De este modo sus alumnos pueden beneficiarse de las muchas ventajas que ofrece el hecho de poder estudiar a distancia: Read less