Have you thought about the amount of visual impacts that you receive daily from the web environment through their multiple devices?
We continually inform, seek, share, relate, interact, analyze, discard, ... information provided on the Internet. So important is the reliability of information, such as how it is presented and adapts to each of the devices.
The market is essential to have professionals capable of understanding the constant transformation of the environment, understand the user to send you information and message.
The Master in Web Design and Programming Multidevice covers all aspects necessary for the student to acquire the skills and knowledge to enable it to undertake, manage, design and implement projects, services and Internet applications.
Throughout the course, students will be able to better understand and address the needs, technology and the real possibilities of each client or project to provide an effective response to its objectives, as well as being able to offer graphic creative contributions made it is a unique and innovative piece.
In this context they will be as important keys digital design and development of skills and guidelines for monitoring a project from capturing customer requirements to the presentation of the final product.
With this training the student will have a detailed overview of the entire process of creating an interactive project where the business vision, the user experience (UX) technology and interface design are at the center.
The main objectives of this program are:
- Understanding the new ways of seeing the present and the future in an online environment. Acquiring skills and knowledge of new concepts (interface design, usability, interaction or positioning) and adapt other already known graphic design to this environment.
- Being able to manage, design and implement an Internet project autonomously or be able to participate in a specialized roles defined for each participating team.
- Acquire a work process taking in every phase of the project: briefing, concept creation, strategic / objective definition based on customer needs, GUI development, prototyping, programming front-end.
- Learning to synthesize the site architecture, usability and strategy of a multimedia project by designing its graphical interface and work with wireframes.
- Understand the importance of user experience (User Experience) as a discipline that gives meaning to the joint work of technology, design and interaction.
- Learn communication protocols and proprietary technologies of multi-device projects and internet to better understand what requirements need each applying all of that on different media (web and webApp) in a multiplatform environment (screen, tablet and smartphone).
- Acquiring the ability to define web client strategy, plan the project on which to work, position both organically and through the web payment (SEO and SEM).
- Promote entrepreneurship, strengthen business skills to manage projects at the level of budgets, organizational charts, supplier management and planning.
- Professionals to share with the daily life of a professional studio, see how they tackle projects and the best way to solve the problems encountered in the development of a multidispositvo product.
- At the end of the course, students will have material generated to develop a digital portfolio, enabling them to promote themselves in the workplace.
The Master in Web Design and Programming Multidevice is structured from the following subject areas are integrated into a cross-project developed over 10 subjects:
Digital media strategy and project management
In this module the student faces the understanding of new ways of seeing the present and the future in an online environment. To do this you must assimilate new concepts (interface design, usability, interaction or positioning) and adapt others already known from graphic design to this environment. Learning methods and processes for developing a suitable product strategy, defining goals and success metrics, analyzing the current reality of business in the middle, as well as planning and strategy development.
User Experience (UX)
The student must master the key concepts that ensure a rich user experience. Explores factors such as interaction design, information architecture, accessibility, navigation flows, usability. We will work on all tasks applied in the development of specific outcomes (for example wireframes or prototypes) that advance product development and validation of these results.
The purpose of this module is to synthesize architecture, usability and strategy of a multimedia project by designing your GUI. It affects fundamental aspects of interactive visual communication and the student is introduced to the inclusion of elements of interaction and navigation in multiple media (eg web interfaces for mobile and desktop). It will work from conceptualization through sketching visual to performing mockups and the definition of a library of design patterns.
The purpose of this module is to learn communication protocols own web projects and deepen the HTML5, CSS3, jQuery languages ...
This module aims to raise awareness and experience in responsive web design projects: How do they adapt to different devices? How and what contents are displayed in each? For this purpose are defined all the new options, both the potential and requirements such as graphics software tools. At the end of the module will be designed, developed and implemented (a mock up level) output web solutions platform. Focus on issues of code (bootstrap) affecting development for multiple devices (responsive) will be used.
Prototyping and End Arts
The submission of proposals is one of the crucial points of the project, the module objective is to expand the resources and provide tools for submitting proposals to customers, improve argumentario, quality and finish more real (InvisionApp and Marvel).
On the other hand it is essential to contextualize the various processes in a digital project and the various actors involved. We will give special attention to step between the original equipment design and programming, for a smooth passage between designers and programmers, minimize errors and save time (Zeplin).
Managing a CMS
A set of tools for content management (CMS), each specialized in a certain purpose (social, commercial, communication) will be. It will deepen the use of Wordpress, trying detailed installation, configuration and extension using modules and plugins. Finally, the student will know the dynamics of development in client / server environments and understand issues related domains, hostings, etc.
Design in new digital environments and mobile devices
WebApp, native application and hybrid application, adaptive design. In this block we will learn and will implement all aspects of creating projects for new digital environments: from conceptualization, the functional definition and design of wireframes, to the visual design and prototyping of Apps and WebApps and see the adaptive design.
We deepen in a special way in the graphics and usability decisions and discover new professional tools (Sketch), new work processes and methods that will get our digital projects have the quality and the necessary finishes for travel and market success .
Digital Analytics: metrics to optimize a website
One of the great advantages of digital environments is the ability to measure any interactions made by users. This allows us to obtain valuable information about their type and behavior to optimize site performance and make decisions more successful business.
The aim of the module is to understand the working methodology when designing a measurement system, learn how to deploy and configure the basic functionalities and obtain the necessary KPIs.
Project management and business
Detail the production phases of a digital project, from customer contact to the product launch.
We identify the different roles and tools used in the management of a digital project.
We will give an overview of the implications and requirements of the management of a digital project, so that students can be aware of them and take into account all the factors to successfully carry out the project.
In addition to overcoming the credits of the various modules, all students must develop a final master project, consisting of a personal research project from the content taught during the program. Although most of the TFM is done individually, group and personal tutorials will be established at the beginning, to choose and plan the object of study, and during its development, to maintain the objectives and achieve the desired results.
Workshop and Learning units
Through industry experts, workshops where they acquire new knowledge, develop skills and exchange impressions will be delivered.
Establish strategies to maximize the power of social networks and increase the success of multimedia products. case studies will be presented.
Sketch is becoming the benchmark for your multimedia designs; the most versatile, comprehensive and dedicated software used to design in online environment. Not only is a web layout software: it is a tool to make our lives easier designers.
The curriculum is divided into four modules.
The materials that make up the curriculum are distributed as follows:
|Digital media strategy and project management
|User Experience (UX)
|Prototyping and End Arts
|Managing a CMS
|Design in new digital environments and mobile devices. WebApp, native application and hybrid application, adaptive design
|Digital Analytics: metrics to optimize a website
|Project management and business
This Master is aimed at people who have the following profile:
<li> Graduates in Communication Sciences</li>
<li> Graduates in Telecommunications Engineering and / or Computer</li>
<li> Graduates in Audiovisual Communication</li>
In cases where the student proves previous higher education to a process of accreditation of university degree, the Academic Committee will evaluate the candidate's CV and portfolio and completed the curriculum, which must maintain a reasonable equivalence with existing studies degree the same area.
People who pass the program evaluation will obtain a double degree: Course at ESdesign - Superior School of Design Barcelona Course at the International University of Valencia, who credited them as professionals in the specialty studied.
Students taking this Master can develop their career in the following areas:
<li> Departments web advertising agencies</li>
<li> Departments of marketing, communication and design of large companies</li>
<li> Accounts departments of advertising agencies</li>
<li> Free-lance professionals, entrepreneurs, startups, startup company, etc.</li>