Who should attend:

All professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the advantages of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital.



  • Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital.
  • Acquire full knowledge of marketing and customer management.
  • Ability to measure and achieve results on the actions that are launched.
  • Become an expert in achieving the best ROI.
  • Being able to build your own project and get funding for it


Module 1: Fundamentals
Session 1: technological and legal environment.
Session 2: Fundamentals of marketing.

Module 2: Customer Session 1: Digital Consumer.
Session 2: CRM. Customer Management.
Session 3: Customer loyalty.

Module 3: Digital Marketing
Session 1: Digital Marketing.
Session 2: Mobile marketing.
Session 3: The world of social networks.
Session 4: Email Marketing.
Session 5: SEO and SEM Search Engine.
Session 6: Google Analytics I. Analyzing data.
Session 7: Google Adwords I. Designing campaigns.

Module 4: Strategy
Session 1: Objectives and strategies of a website.
Session 2: Strategy in e-commerce.
Session 3: Social Media Strategy.
Session 4: Managing online reputation.
Session 5: Strategic Marketing Plan.
Session 6: Creating digital product.
Session 7: Campaigns 360.
Session 8: Marketing sector.

Module 5: Digital Management Skills
Session 1: Written communication.
Session 2: Audiovisual Communication.
Session 3: Public speaking.
Session 4: Effective presentations

END OF MASTERS. Always accompanied by your expert, your project tutor and the head teacher.

Additional Information:

Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation

Reviews of students:

Carmen Luna (2015) • What is the best course? The best of the master has been the variety of subjects taught ranging from thematic technical nature and Fundamentals of the legal environment, enterprise or Finance Law for non-financial to more practical and dynamic, such as time management and leadership courses or motivation.

• What is the worst of the course? The high number of exercises that send some teachers • Would you recommend it? Yes. I would recommend to those who want to have extensive training in digital business and also to those who have knowledge of certain areas of marketing and have not delved into important issues such as mobile marketing, social networks or web analytics.

Francisco Salas (2016) • What is the best course? I like the art, the campus and methods • Would you recommend this master? • Yes of course

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