Master General Management


Read more about this program on the school's website

Program Description

Today, organizations operate in an increasingly complex environment. Among other things, digitization is contributing to rapid changes: employees have different expectations, new forms of work are constantly being established and the right to work-life balance is becoming more and more natural. As a result, companies have to adapt to rapid, unpredictable changes and have to manage them in a competitive market environment. That is why executives are needed to ensure that they remain competitive at all times.

In the General Management distance learning course, you will learn to work on complex challenges in all management areas of the company based on scientific knowledge and methods. You also have the opportunity to specialize in selected courses.

Updated content
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study period
  • Standard period of study: 24 months
  • Different time models possible
  • Study start possible at any time


A completed, undergraduate degree with an economic or business focus


AR seal, ZFU (approval number 147111)


In the Master's program in General Management, you deal with topics such as strategic management, leadership, business ethics and corporate governance as well as marketing and corporate finance. Depending on which specialization you choose during your studies, you will deal with the topic of the customer journey, for example. You observe the "journey of the customer" through the web and derive important recommendations for product development, marketing and sales. Or you will learn to tackle the challenges of large international brands and companies in strategic marketing and to strategically manage the success factor human resources in human resource management.


In the third semester you choose your two specializations in the amount of 20 ECTS. To do this, you choose two functional and industry specializations.
Some exemplary specializations are:

  • Success-oriented controlling
  • Strategic marketing and branding
  • Right of employment

Your professional future in management

With a master's degree in distance learning general management, you can be used in all economic areas by choosing your specialization, be it for example in project management, controlling, marketing, sales, production management or human resources - your professional prospects are excellent.

Last updated May 2020

About the School

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten.

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten. Read less