Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and advance your marketing career.
You will also have the opportunity to transition onto the fully online Master's degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.
Why choose this course?
Delivered by the University of Sussex Business School which is accredited by both EQUIS and AMBA, this course gives you the research, analytical and consultancy skills set required to make an immediate impact in your organisation and advance your marketing career.
The University of Sussex Business School has three key themes running through all its courses, research and teaching:
Management and the public realm
All our courses have a distinct socially responsible thread running through them, looking at the world and seeing where we can make a difference. On this course, you’ll learn the necessary skills to innovate in both traditional and virtual environments and to improve business practice.
Benefits of online learning
An added benefit to studying online is the skills you will gain working within a virtual environment. As a student on this course, you will attend live seminars and contribute to group work and discussions within the virtual learning environment (VLE). You will be learning with and from academics and fellow students from different countries, cultures and time zones.
The skills gained from studying online are hugely desirable to employers and companies looking to grow their businesses globally in an efficient and budget-friendly way.
Accreditations and rankings
Equis and AMBA-accredited Business School
Sussex is Top 25 in the UK for Marketing (The Complete University Guide 2021)
The on-campus Strategic Marketing MSc is Top 15 in the UK and Top 50 globally (QS Masters in Master ranking 2021).
Delivered by Sussex’s double accredited (EQUIS and AMBA) Business School, the Marketing Analysis and Consultancy PG Cert (online) gives you the research, analytical and consultancy skills set required to make an immediate impact in your organisation and advance your marketing career.
The course has been designed to give you the practical marketing and consultancy skills employers require. You will learn:
The importance of market research to inform marketing decisions, the stages of the marketing research process, and techniques used.
How to analyse and interpret data within the context of marketing-related questions.
How to use market and customer research and insights to better inform current and future marketing activity.
How to apply the skills and knowledge acquired in the previous modules to a realistic case study
Each module lasts for seven weeks with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours per week of study time.
All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills. It is recommended that the modules are studied in the order listed below.
Marketing analytics & metrics
Business analysis tools & managing consultancy projects
Typical entry requirements
A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent. Students with three or more years of relevant professional experience will also be considered for entry to this course.
English Language requirements
Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) high level (6.5 overall, including at least 6.0 in each component).
Course fee: £3,920
Cost per module: £980
Fees can be paid on a module-by-module basis, or as a single fee at the start of the course. You may also consider corporate sponsorship and employer funding. Our Admissions Team will be able to assist you with the next steps for this method of payment.