Why the need?
Some people believe they are natural salespeople and are entirely comfortable selling. Some are not so comfortable. Whether or which, there’s a new and far better way to sell and uncover unmet customer needs that is more comfortable and much more effective for everyone, that comes from having a real confidence in what we have to offer and, from an excitement around it.
Obvious as it may be that customers are the lifeblood of any organisation, it is easy to drift into seeing them as a means to an end, the end being the welfare of our own organisation. This inevitably leads to the gradual neglect of customers and consequent negative effects on the organisation. This programme dissolves that apparent dichotomy and provides new, exciting and practical ways of turning every sales meeting into a win-win opportunity, makes customer service everyone’s responsibility, and offers novel ways of working creatively with customers to develop better products and services.