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Best Online Masters of Science in Marketing Studies 2019

A Master of Science is often pursued by people who want more in-depth training in a given field of science in order to advance their careers. This advancement is generally into positions with more responsibility and higher salaries. These degrees often take between one and two years to complete.

What is an online MSc in Marketing Studies? This type of program seeks to give the student skills and training to successfully navigate the increasingly complex marketing world. Courses may include familiarization with digital media, communication strategies and effective social media promotions. Public relations theory may also be covered in the program. Often, these degrees end with a capstone project ensuring that students have practical experience applying their studies.

Graduates with an MSc in Marketing tend to have excellent communication skills. These programs take that ability and add to it the leadership, organizational and teamwork skills that individuals need to advance their careers. A graduate degree in this field often opens up positions with greater responsibility and salary.

The cost of an MSc in Marketing varies between institutions, programs and even the country of study. To find out about your specific program, contact the admissions office of the school offering the degree.

Careers in the marketing industry are highly competitive, especially in the fields of digital and social media. Marketing managers need a wide range of skills to keep up with the ever-changing demands of the media landscape. Marketing professionals with the right skill sets will be able to take advantage of this changing environment and advance their careers whether they are in multi-national organizations or the public sector.

Online courses allow students to take courses offered by universities all over the world. In addition, online courses also benefit those students who need a flexible schedule. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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16 Results in Marketing Studies

Kelley Direct Online

Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Market ... [+]

Achieve on your terms. Earn a graduate degree in marketing, while continuing your career.

Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing from the Kelley School of Business can help you achieve your goals.

In our 30 credit-hour program you’ll build a deep understanding of the multiple facets of marketing—researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development.

Upon graduation, you’ll receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but you can take one to five years to complete your degree with the flexibility of our online program.... [-]

USA USA Online
September 2019
Full-time
Part-time
1 - 3 years
Online
University of Stirling

This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary society, as well as key analyt ... [+]

Overview

This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary society, as well as key analytical, management and communication skills that are tested through practical exercises and theoretical knowledge.

The course is delivered online via Canvas, the University of Stirling’s online learning environment.

By the end of your studies, you’ll have mastered the skills needed to work at a managerial level in the public relations industry. You’ll be able to:

analyse environments, issues, organisational cultures and relationships relevant to an organisation’s reputation set objectives and design and implement public relations programmes carry out research and evaluation commission market research apply mass communication, media and psychological theories in a variety of contexts analyse and make full use of digital media Top reasons to study with us ... [-]
United Kingdom Stirling
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Part-time
30 months
Online
Stafford

Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher de ... [+]

MSc in Marketing

Benefits

Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher demands from customers and consumers, require more sophisticated marketing. To cope with new and changing market conditions, managers need a greater sensitivity and awareness of the special circumstances now facing them.

Sophisticated marketing management requires a range of knowledge that will build long-term relationships with customers. Modern marketing managers rely on cutting-edge knowledge about consumer behaviour and consumption practices, strategy formulation and implementation, and innovation and new product development.... [-]

United Arab Emirates United Arab Emirates Online Saudi Arabia Saudi Arabia Online Qatar Qatar Online Lebanon Lebanon Online Kuwait Kuwait Online Jordan Jordan Online Bahrain Bahrain Online Dubai Iraq Baghdad  + 13 More
Open Enrollment
Full-time
Part-time
24 - 30 months
Online
Purdue University Online

In the Strategic Communication/Public Relations concentration, you'll use a new global perspective to master crisis communications in the 21st Century and learn how to bu ... [+]

Master of Science in Communication - Strategic Communication/Public Relations Concentration

Create consistent, strategic, and effective messaging on international, national and local levels that involve key stakeholders from the organization. The degree is housed within the esteemed Brian Lamb School of Communication. You can complete the degree in just 10 courses in under 20 months.

In the Strategic Communication/Public Relations concentration, you’ll use a new global perspective to master crisis communications in the 21st Century and learn how to build an integrated strategy that properly identifies, then involves, all key stakeholders.

The concentration consists of 3 courses, 9 credits that build critical skills in public relations and prepare you to take on advanced management roles and become the communication authority for your organization.... [-]

USA West Lafayette
August 2019
Part-time
20 months
Online
Purdue University Online

The Integrated Communication and Advertising concentration is designed to prepare leaders who work at the intersection of marketing, advertising, public relations and cor ... [+]

Master of Science in Communication - Integrated Communication and Advertising Concentration

Create consistent, strategic, and effective messaging on international, national and local levels that involve key stakeholders from the organization. The degree is housed within the esteemed Brian Lamb School of Communication. You can complete the degree in just 10 courses in under 20 months.

The Integrated Communication and Advertising concentration is comprised of 3 courses, 9 credits, designed to prepare leaders who work at the intersection of marketing, advertising, public relations and corporate communication for advanced management positions. The concentration provides practical experience in collaborating across organizational boundaries to develop messaging strategies that increase engagement.... [-]

USA West Lafayette
August 2019
Part-time
20 months
Online
University of Essex Online

Boost your career prospects and your confidence with knowledge from our MSc Business with Marketing. This advanced programme will equip you with all the subject-specific ... [+]

Boost your career prospects and your confidence with knowledge from our MSc Business with Marketing. This advanced programme will equip you with all the subject-specific and transferable skills required to progress in either a private, public and non-profit making organisation.

Business and marketing are both valuable areas of expertise in modern business environments, and our MSc Business with Marketing will prepare you for a senior role in any number of industries.

Graduates from this programme will be able to demonstrate a comprehensive in-depth knowledge of management interaction and team building with areas of specialisation, examine and appraise research methods and technological skills and more.... [-]

United Kingdom UK Online
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Part-time
24 months
Online
Northern Illinois University Online

Manage the digital world's challenges head-on with your Master of Science (M.S.) in Digital Marketing from Northern Illinois University. In our AACSB-accredited online pr ... [+]

Manage the digital world’s challenges head-on with your Master of Science (M.S.) in Digital Marketing from Northern Illinois University. In our AACSB-accredited online program, you’ll acquire the skills and competencies at the leading edge of digital marketing — from search engine optimization to social media marketing, from campaign measurement to content marketing, and form mobile marketing to managing responsive websites. You will be prepared to earn several digital marketing certifications, grow your business and gain a sustainable advantage over your competition.

The 30-credit curriculum gives you first-class knowledge in search engine optimization (SEO), campaign measurement, website development, and data visualization, social media, mobile and content marketing. The curriculum prepares you to earn several digital marketing certifications, including Google Ads, Facebook Blueprint, Hootsuite, Qualtrics, Tableau and more.... [-]

USA DeKalb
August 2019
Full-time
1 year
Online
Management Center Innsbruck

The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended ... [+]

The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended learning concept enables a maximum of flexibility regarding both time and location.

The program provides professional decision makers and executives with a competent introduction to the world of digital marketing and web-based performance assessment. It equips them with the necessary knowledge to be able to better master the present challenges that the rise of digital media and technologies have brought about with the alteration of human communication practices.

Based on the innovative blended learning concept, the course teaches not only strategic, technical, and legal know-how, but also practically relevant digital marketing instruments, an appropriate tone in digital communication, and the generation of target-specific content.... [-]

Austria Innsbruck
October 2019
German
Part-time
2 years
Online & Campus Combined
Management Center Innsbruck

The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world. ... [+]

The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world.

Participants in this post-graduate Master’s degree, organized by MCI and the Investment Punk Academy, learn how to successfully manage the effects and principles of the digital revolution and actively influence the process of organizational transformation.

The content and organization of the program have been designed to meet the specific requirements and needs of professional decision makers. The innovative blended learning concept applied by MCI combines synchronous and asynchronous learning phases with on-campus classes. This guarantees a maximum of flexibility regarding both time and location.... [-]

Austria Innsbruck
October 2019
German
Part-time
2 years
Online & Campus Combined
RWTH Business School / RWTH Aachen University

Move from technical expert to technology leader by participating in our award-winning interdisciplinary Master of Science (M.Sc., RWTH Aachen University) program. Not onl ... [+]

A program delivered in partnership with Cambridge Digital Innovation at Hughes Hall, University of Cambridge.

Experience education made in Germany from wherever you are and sample the best of technology management and state-of-the-art engineering knowledge. Prepare for your next career step while continuing with your work or other duties beside your studies.

Benefit from the possibility to directly apply the content in class at work and apply your insights to contribute to solving the challenges of tomorrow – facilitated by a faculty committed to excellence in class-room interaction and state-of-the-art digital learning techniques.

The M. Sc. Management & Engineering in Technology, Innovation, Marketing & Entrepreneurship (MME TIME) is an award-winning interdisciplinary Master of Science (M.Sc., RWTH Aachen University) that relies on the best of digital education in combination with residential weeks in Aachen and Cambridge. It provides you with the opportunity to tailor the program and its duration to your needs and interests for great flexibility in structuring the course around your job, for example. The blended learning approach as well as the small group sizes provide for a close communication with the professors, university staff and your peers.... [-]

Germany Aachen
October 2019
Full-time
Part-time
3 - 6 semesters
Online
King's College London Online

Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical ... [+]

Top Online Masters of Science in Marketing Studies.

Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area.

The course is developed by King’s Business School, a UK top 10 centre for business and management studies. They work in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGOs. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe.... [-]

United Kingdom London
September 2019
Part-time
2 - 6 years
Online
Robert Kennedy College

At Salford, we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and ... [+]

3 good reasons to study Marketing at Salford Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course Develop your expertise in search and social media marketing Put marketing theory into real practice with an exciting Business Innovation Project Duration

Minimum 12 months, maximum three years

Course Outline

At Salford, we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.... [-]

Switzerland Zürich Switzerland Online United Kingdom Salford  + 1 More
Open Enrollment
Full-time
Part-time
1 - 3 years
Online & Campus Combined
Yeshiva University

The Yeshiva University Katz School MS in Digital Marketing and Media prepares students for careers in these industries, the program draws from media and design, communica ... [+]

During the past decade, digital marketing and media has shifted from a niche skill set to mandatory domain of competence for marketing professionals. With over 2 billion people on social media worldwide and Google being responsible for 96 percent of all smartphone search traffic, it seems the marketing landscape is quickly turning digital. This transformation is creating exciting, well-paying careers for marketers who possess in-demand digital marketing skills. In New York City alone, there are tens of thousands of current job openings in digital and social media, and more than 25,000 positions in marketing and marketing analytics.

To prepare students for careers in these industries, the program draws from media and design, communications, social science, and information systems fields. Students will complete a project-based curriculum designed to develop strategic thinkers, doers, and most importantly, the marketers of tomorrow.... [-]

USA New York
September 2019
Full-time
Part-time
12 - 21 months
Campus
Online
Online & Campus Combined
Arden University

Knowing who to market to, and how to reach this audience can give organisations a major advantage. The online MSc Data Analytics and Marketing (CIM) programme from Arden ... [+]

Course overview

Knowing who to market to, and how to reach this audience can give organisations a major advantage. The online MSc Data Analytics and Marketing (CIM) programme from Arden University combines these two disciplines to give you advanced data handling capabilities to maximise your marketing potential.

Arden’s flexible study mode makes it is easier to develop your data handling and marketing skills alongside your existing commitments and responsibilities. This professional programme is accredited by the Chartered Institute of Marketing, so you can be sure your marketing career has the best foundation.

All of Arden’s programmes are delivered with a strong focus on employability and career success. This programme has been developed in consultation with our worldwide alumni to help you inspire and manage change within your business, with a particular focus on project handling.... [-]

United Kingdom Coventry
January 2020
Full-time
Part-time
18 - 60 months
Online
The University of Law Business School Online

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed a ... [+]

MSc International Marketing

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.

The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organization reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learn how to develop strategic marketing plans which can support an internationally successful organization.... [-]

United Kingdom UK Online
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Full-time
1 year
Online