Make an impact on your organisation’s performance. Learn how to analyse and visualise workplace data and connect it to your organisation’s strategic goals.
Why this MSc in People Analytics?
People Analytics isn’t just about using data to manage people at work. It’s about making theory- and data-driven decisions to improve your organisation’s effectiveness.
With the University of Hull's MSc in People Analytics, you will learn how to evaluate workplace behaviours and connect them to your organisation’s wider strategy.
This MSc combines different specialisms that will help you see how variables from different areas of an organisation are interrelated. You will get an advanced apprehension of Organisational Behaviour (OB), Human Resource Management (HRM), Data Analytics and Psychometrics.
You will learn to develop and apply a variety of psychological and statistical tools, including specialist software and psychometric instruments, within the workplace. You will train on quantitative and qualitative research methods that will help you make more strategic and data-informed decisions.
You will also obtain the skills to interpret and visualise data so that you can explain your insights to your organisation’s key decision-makers and make suggestions for improving performance.
Organisations in all sectors are looking to develop their analytics capabilities. Whether your background is in HR, marketing or another function, this MSc will give you the data literacy and analytics skills that organisations need right now to become more effective.
What you learn
Organisations in all sectors need individuals who understand how OB, HRM, leadership, business strategies and people analytics are interrelated. During your studies, you will learn about the key concepts in OB and HRM, such as psychological constructs (e.g. organisational climate, culture, commitment, turnover) and HRM practices (e.g. recruitment and selection, training and development, and performance appraisal).
You will acquire skills on how to design and implement the right People Analytics projects to inform and support whatever strategic goals your organisation is working towards. You will be able to see complex situations as a whole and decide which tools and methods are most appropriate for different projects.
You will evaluate the impact projects will make within your organisation and their value to managers and decision-makers. You will also learn about data governance, including implementing privacy and anonymity policies, and how to implement practices to protect employee data from theft and abuse.
Throughout the course, you will gain the knowledge and confidence to
Use quantitative and qualitative research methods, including identifying and formulating a research problem in people analytics, research design and procedures for data collection and data analysis.
Develop, adapt and validate psychometric instruments.
Use analytic techniques in statistics and data science such as descriptive and inferential statistics, unsupervised and supervised machine learning algorithms and text mining.
Use software for data science, such as Microsoft Excel, R and/or Python. Process and wrangle data.
Report results and create data visualisation strategies in a clear, concise and credible way.
By the end of the course, you will have the confidence to create a People Analytics project that will maximise individual and organisational performance.