MSc in Marketing

General

Read more about this program on the school's website

Program Description

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes. This degree is accredited by the Chartered Institute of Marketing (CIM).

  • Modes of study: Online
  • Programme duration: 1.5* - 5 years *depending on module availability
  • Application deadlines: 31 August
  • Academic direction by Birkbeck, University of London

Gain a prestigious MSc Marketing qualification, accredited by the Chartered Institute of Marketing, with academic direction from Birkbeck, University of London.

As a graduate of this programme, you will:

  • Be able to critically reflect upon emerging challenges in branding, relationship marketing, digital marketing and social media marketing, and sustainability, to name but a few, and will find the programme of study up-to-date, intellectually inspiring and relevant.
  • Gain skills in strategic and tactical marketing decision-making while considering the effects of your decisions on the triple bottom line: financial, social and broader environmental outcomes.

Programme structure, modules and specifications

The MSc in Marketing consists of: 

  • Five 15-credit compulsory modules 
  • Three 15-credit optional modules 
  • A dissertation comprising two parts: a research proposal (15 credits) and final dissertation (45 credits) 

As you progress through your studies, you may apply for an intermediate qualification or qualifications: Postgraduate Diploma (PGDip) or Postgraduate Certificate (PGCert) in Marketing. 

To be awarded the PGDip, you must successfully complete five compulsory modules and three optional modules.

To be awarded the PGCert, you must successfully complete two compulsory modules and any two other compulsory or optional modules.

Individual modules will be available to study on a stand-alone basis for the April 2021 intake (subject to module availability).

Modules

Five compulsory modules

  • Strategic marketing management
  • Consumer and buyer behaviour
  • Digital and social media marketing
  • Marketing research and analytics
  • Brand management

Three optional modules

  • Corporate responsibility and sustainability
  • Marketing communications
  • International marketing
  • Relationship marketing

Dissertation

  • Marketing dissertation part 1 and 2

Key dates

October 2020 intake

  • Applications open: 29 June 2020
  • Application deadline: 31 August 2020
  • Registration deadline: 21 September 2020
  • Programme starts: October 2020

How you study

The programme offers a variety of highly engaging learning materials and activities. Your learning experience will be enhanced with an accessible and attractive learning platform, opportunities for self-assessment so you can understand your own progress and enhanced online student support. 

This programme is currently not supported by any Recognised Teaching Centres. 

Online support 

This marketing postgraduate programme is delivered online and there is no requirement to come to the UK as part of your studies. Our flexible online programme allows you to work around your own schedule and leads to a globally-recognised qualification.

When you register, we will give you access to the Student Portal. You can then access your University of London email account and other key resources including: 

  • The Student Guide provides information which is common to all students and gives useful information about your relationship with the University of London through to graduation.
  • The Virtual Learning Environment (VLE) which offers online learning support, access to the student café and discussion areas, and other study materials.
  • The Online Library provides access to over 100 million academic electronic items comprising E-books, E-journals, conference proceedings etc. In addition, students can request items which are not held in the library via the library's Inter-Library loans service with the British Library. All registered students have free access to the University of London’s Online Library via https://onlinelibrary.london.ac.uk/  
  • Senate House Library provides free reference access for all registered distance and flexible learning students. 

Tutor support 

All students receive online tutor support and feedback while studying this programme. Tutors introduce the modules, respond to queries, monitor discussions and provide guidance on assessments.

Study materials 

All essential resources, activities, videos, discussions and support are provided through the VLE. This allows you to fit your studies around your work commitments. There is no need to purchase additional textbooks. 

Time commitment  

The flexible approach to learning allows students to complete the MSc Marketing in a minimum of one and a half years (subject to module availability) to a maximum of five years. 

You can study at your own pace, either part-time or full-time, adjusting the intensity of learning to suit your needs. Modules are offered over two 22-week sessions each academic year. You choose which sessions to enter and how many modules to complete in each session.

Student support

We are committed to delivering an exceptional student experience for all of our students, regardless of which of our programmes you are studying and whether you are studying independently or with a Recognised Teaching Centre.

You will have access to support through: 

  • The Student Advice Centre – provides support for application and Student Portal queries.
  • TalkCampus – a peer support service that offers a safe and confidential way to talk about whatever is on your mind at any time of day or night.
  • Student Relationship Managers - a team of Student Relationship Managers (SRMs) are here to support and advise you throughout your studies. They aim to ensure that you are fully up-to-date with important and useful information about how best to complete your studies.

Assessment

Each module includes a mix of assessments. During your study period, you will undertake summative assessments by coursework elements and formative written examinations. 

The dissertation (MSc only) is comprised of a 3,000-word research proposal (marked on a Pass/Fail basis) and a 12,000-word final dissertation (100 per cent).

All coursework and dissertation items are submitted through the VLE. You can sit exams at any of our exam centres worldwide.

Entry requirements

What qualifications do you need?  

For the MSc, you will need a first- or second-class honours bachelor’s degree (or an acceptable equivalent), in any subject, from an acceptable institution.   

If you do not meet the standard requirements, we will consider each application on its own merits. Our Admissions Panel will consider whether any alternative qualifications or work experience you have are suitable for entry to the programme.

English language requirements 

You need a high standard of English to study this programme. You will meet our language requirements if you have achieved one of the following within the past three years:

  • IELTS: at least 6.5 overall with 6.0 in the written test
  • Pearson Test (Academic): at least 59 overall, with 59+ in reading and writing and 54+ in speaking and listening.
  • Cambridge Certificate of Proficiency in English.
  • Cambridge Certificate of Advanced English (grade C or above).
  • TOEFL iBT: at least 92 overall, with 22+ in reading and writing and 20+ in speaking and listening.
  • If you do not meet the English language proficiency requirements but believe that you can demonstrate the requisite proficiency, the University may, at its discretion, consider your application.

Computer requirements 

We set minimum basic computer requirements because your study resources are accessed via the Student Portal and it is vital that you can access this regularly.

Fees

The fees below apply if you begin during the 2020-2021 session. These may increase by up to 5% per year. 

The fees depend on whether you live in a developing (Band A) or developed (Band B) nation. 

Band A countries:

  • Module fee: £500
  • Dissertation Part 1 fee: £500
  • Dissertation Part 2 fee: £1500
  • Module continuation fee (per 15-credit continued module): £250
  • Module continuation fee for Dissertation part 2: £750
  • Band A Indicative total*: £6151

Band B Countries:

  • Module fee: £833
  • Dissertation Part 1: £833
  • Dissertation Part 2: £2499
  • Module continuation fee (per 15 credit continued module): £250
  • Module continuation fee for Dissertation part 2: £750
  • Band B Indicative total*: £10248

Other fees  

  • Application fee for recognition of prior learning (per module) (non-refundable): £108

*The indicative totals given represent the amount you would expect to pay if you were to complete the MSc degree in the minimum period of time (as per when modules become available), without resits, and with a year-on-year increase of 5%. These totals do not reflect the cost of any additional tuition support you may choose to take, module continuation fees, or applications for Recognition of Prior Learning.

Additional Costs

You will also need to budget for exam centre fees, which are paid directly to the venues where you sit your exams.

Please note: student fees shown on our website are net of any local VAT, Goods and Services Tax (GST) or any other sales tax payable by the student in their country of residence. Where the University is required to add VAT, GST or any other sales tax at the local statutory rate, this will be added to the fees shown during the payment process. For students resident in the UK, our fees are exempt from VAT.

Career opportunities

Graduates can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management. 

This degree can be useful in a variety of marketing roles within the local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses. 

Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Market Insight Manager, Strategic Marketing Manager and Media and Communications Manager.  

In some countries, qualifications earned by distance and flexible learning may not be recognised by certain authorities or regulators for the purposes of public sector employment or further study. We advise you to explore the local recognition status before you register.

Academic leadership

Academic direction for the programme is from Birkbeck, University of London, which was founded in 1823 and joined the University of London in 1920.

 Over 90% of Birkbeck academics are research-active across of range of disciplines and regularly contribute to public debate and publish in leading academic journals. Marketing forms one of their particular research strengths.

Programme Director 

Dr Manto Gotsi is a Senior Lecturer in Marketing at Birkbeck, University of London, where she has been since September 2019. Prior to joining Birkbeck, Manto has held academic posts at the University of Westminster, Cardiff University, Brunel University, and the University of Aberdeen. She started her academic career as a Postgraduate Teaching Assistant while working towards her PhD in Marketing at the University of Strathclyde. Manto has held visiting positions at Cass Business School (City, University of London), the International Hellenic University (Thessaloniki, Greece) and Grenoble Ecole de Management (Grenoble, France).

Manto’s research focuses on the management of paradoxes – how organizational leaders, teams and individuals effectively respond to competing demands and resulting tensions. During her PhD, Manto explored change-stability tensions that stem from corporate rebranding. Since then, she has published over 50 articles and conference papers on multi-level paradoxes in corporate branding, innovation management, entrepreneurship, and other areas.

Manto is an avid supporter of online learning, not only as a vehicle for widening access to Higher Education but also for the opportunities it offers for enhancing experiential learning.

Funding your study

Without the cost of moving to London, studying for your University of London degree anywhere in the world represents excellent value for money. However, there are additional sources of support depending on where you live and how you choose to study.

Accreditation

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

The University of London has joined forces with CIM to give MSc graduates the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

The Graduate Gateway programme provides students and graduates with the unique opportunity to gain a professional qualification or award alongside their marketing degree. This means for most qualifications, students and graduates may only have to take one assessment instead of the usual three. 

Last updated Apr 2020

About the School

We are one of the largest, most diverse universities in the UK with over 120,000 students in London, and a further 50,000 studying across 180 countries for a University of London degree.

We are one of the largest, most diverse universities in the UK with over 120,000 students in London, and a further 50,000 studying across 180 countries for a University of London degree. Read less
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