The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world.

Participants in this post-graduate Master’s degree, organized by MCI and the Investment Punk Academy, learn how to successfully manage the effects and principles of the digital revolution and actively influence the process of organizational transformation.

The content and organization of the program have been designed to meet the specific requirements and needs of professional decision makers. The innovative blended learning concept applied by MCI combines synchronous and asynchronous learning phases with on-campus classes. This guarantees a maximum of flexibility regarding both time and location.


In principle, the program accepts individuals with

  • an academic degree at the Bachelor’s level at least or
  • a minimum of two years’ relevant professional experience.

For applicants without a prior degree, the following additional requirements for admission apply:

  • Standardized MSc-test or GMAT

The standardized MSc-test or GMAT respectively serve for assessing the applicant’s intellectual grasp, problem-solving capacity, intelligence, and linguistic competence/text comprehension. The scope, content, and level of difficulty of the MBA test to be taken at the MCI correspond to the Graduate Management Admission Test (GMAT). An examination fee of EUR 125.- is charged for the standardized MBA test. Upon the submission of evidence of an adequate GMAT score dating back not more than three years, the student will receive credit for such score (GMAT score > 610;

Admission Procedure

The admission procedure is designed to determine your suitability for the program and is divided into two parts:

  • online application with CV and essay on medium-term career goals
  • personal interview

While Studying

The Executive Master Degree program in Digital Economy & Leadership provides comprehensive knowledge of leadership, leadership psychology, and digital transformation.

The topics covered by the post-graduate MSc course include online marketing, data science, machine learning, blockchain technology, IT security, data management, and data protection. The complementary module in Organizational Behavior & Leadership focuses on the insider’s view of organizations. By teaching state-of-the-art knowledge, and providing a strong practical focus, this course enables participants to become the driving force of digital transformation in their company and establish a leading culture based on corporate entrepreneurship.

A large part of the course consists of online or mobile learning sessions. Synchronous and asynchronous e-learning elements and compact on-campus classes are combined in an innovative approach, also referred to as blended learning. This concept ensures a maximum of flexibility regarding both time and location. Much of the program is taught via the highly modern MCI online learning environment and the Investment Punk Academy. In addition, there are two to three on-campus courses per semester. These are usually held between Thursday and Saturday and give students the opportunity to network, attend lectures, and master group challenges. Courses are planned to take place in Innsbruck, Vienna, Frankfurt, Munich, and Berlin.


Fundamentals of Business Administration

  • Strategic Management
  • Fundamentals of Accounting
  • Investment & Finance
  • Strategic & Operational Management Control
  • Human Resource Management
  • Innovation Management

Fundamentals of Digitalization & IT

  • IT Governance & Legal Bases (e.g. GDPR)
  • Databases & Data Storage
  • Analytics: Data Evaluation & Visualization
  • Web-Based Services
  • Smart Technologies & the Internet of Things

Digital Economy

  • Digitalization Trends & Dimensions
  • Business Models (Traditional vs. New Economy)
  • Entrepreneurship & Business Planning
  • Data Management, IT Security & Intellectual Property
  • Human Resource Development & Leadership
  • Management: Finance, Human Resources, Marketing
  • Ethics & Responsibility

Organizational Behaviour & Leadership

  • Organization & Culture
  • Teams & Diversity
  • Leadership
  • Human Resource Development & Coaching
  • Agile Leadership
  • Work & Organizational Psychology
  • Theories of Perception & Cognition
  • Decision-Making Processes & Theories
  • Communication, Negotiation & Conflict Management

Supervised Master's thesis and complimentary seminars; Final examination by a committee

In the final phase of the MSc in Digital Economy & Leadership program, students are required to write a Master’s thesis that meets the highest of academic standards. The subject is determined by an issue encountered in the student’s own organization or professional environment.

After Studying

Upon completion of the Executive Master’s program, graduates are awarded the internationally acknowledged title of a Master of Science in Digital Economy & Leadership (MSc).

Our graduates profit from our strong network of recognized lecturers from science, business, and society, even beyond their studies. The exchange with international students also improves their own network and creates international acceptance for the benefit of all our students.

Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA) are testimony to the high quality standards and international standing of this program and respective degree.

Program taught in:
  • German

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Last updated June 29, 2019
This course is Online & Campus Combined
Start Date
Oct 2019
2 years
14,900 EUR
Request Info
Spring Offer - € 1,500 discount off the regular tuition fee if you register before April 1, 2019
By locations
By date
Start Date
Oct 2019
End Date
Nov 1, 2021
Application deadline
Request Info
Spring Offer - € 1,500 discount off the regular tuition fee if you register before April 1, 2019

Oct 2019

Application deadline
Request Info
Spring Offer - € 1,500 discount off the regular tuition fee if you register before April 1, 2019
End Date
Nov 1, 2021