This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary society, as well as key analytical, management and communication skills that are tested through practical exercises and theoretical knowledge.
The course is delivered online via Canvas, the University of Stirling’s online learning environment.
By the end of your studies, you’ll have mastered the skills needed to work at a managerial level in the public relations industry. You’ll be able to:
- Analyse environments, issues, organisational cultures and relationships relevant to an organisation’s reputation.
- Set objectives and design and implement public relations programmes.
- Carry out research and evaluation.
- Commission market research.
- Apply mass communication, media and psychological theories in a variety of contexts.
- Analyse and make full use of digital media.
Top reasons to study with us
- You can combine your work or other commitments with this flexible online course.
- 1st in Scotland, top 10 in the UK for Communications and Media (Times and Sunday Times Good University Guide 2018).
- 98% of our postgraduate leavers are in employment or further study within six months of graduating (DLHE 2015/16).
The course includes four compulsory modules, two optional modules and a dissertation. The taught elements of the course run over two academic years. Masters students will then carry out a research project, starting in October and ending in May, and will submit a 12,000-word dissertation.
All course material is delivered via Canvas, the University of Stirling’s online learning environment.
Each module is divided into a number of topics. All the topics for a module will usually be available at the start of each module. As well as core materials, module contents include reading lists with additional sources of information you can use to supplement your studying.
You must also attend at least one three-day residential school during the course of your studies. This is on the University of Stirling campus.
Assessments include essays, project work and reports.
We estimate around 10-12 hours a week studying is required while studying a module.
Dr Derek Hodge
+44 (0) 1786 466215
Fees - 2020/2021
- Home/EU: £7,000
- Overseas: £16,950
About the School
At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society.