In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive. This specialist Masters degree will provide you with digital knowhow to excel in a marketing career anywhere in the world.
Through this MSc Global Digital Marketing* you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage of them to reach your target audience on an international scale. Additionally, you will gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.
*The start date and details of this course are still subject to the institution's approval. In the event that approval is not granted by your course start date, an alternative date will be offered or a full refund given. If we need to make changes to this programme as part of the University of Essex validation process, we will communicate these to you at the earliest possible date.
Methods of assessment
All assessments are delivered through our Virtual Learning Environment (VLE). There is no requirement to go to external test centres. Instead, you will submit written assignments through the VLE; and for the few courses where exams are required, we use a virtual system which allows you to take academically rigorous exams from the comfort of your own home.
You are always aware of your current provisional grade which allows you to continually evaluate the success of your current study methods and identify areas to improve. We believe that this information helps you to make the most of your course. We achieve this by:
assessing you throughout modules rather than waiting for the end of year exams
showing your marks in your grade book which can be viewed whenever you log onto the VLE
rapid turnaround on work assessed to ensure your grade book is always up to date
ensuring you have regular contact with your Student Adviser
We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.
Businesses across all sectors need knowledgeable marketing professionals. Whatever your career aspirations, this course will provide you with relevant technical and transferrable skills to prepare you for a range of roles. The jobs you could apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.
We’re a 100% online education provider, so we use a state-of-the-art Virtual Learning Environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and view live lectures and seminars.
We offer two flexible entry routes onto our MSc Global Digital Marketing, which consider your academic and work-based experience:
1. Academic entry route
In order to satisfy the academic entry route requirement, you must have either of the following qualifications as a minimum:
an undergraduate degree from an approved institution, equivalent to a UK Honours degree; or
a relevant professional qualification
2. Work experience entry route
To apply for the work experience entry route, you must meet the following criteria:
at least three years’ relevant work experience in marketing
English language requirement
If English is not your first language, you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency.
Fees and funding
Full tuition fee – £11,222 (2020/2021) *
The tuition fee includes all teaching materials and required reading, and there aren’t any hidden charges for assessments or resits.
Designated for postgraduate student loans in England.
Monthly payment plan available for those who are self-funding.
10% discount if you pay the full course fee upfront.
A range of scholarships are available subject to applicants meeting certain criteria. **
Please note that you can only apply for a maximum of two discounts or scholarships.
* This tuition fee is net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.
** To find out whether you’re eligible for our scholarships contact University of Essex Online’s Admissions team.