MSc Data Analytics and Marketing (CIM)


Program Description

Course overview

Knowing who to market to, and how to reach this audience can give organisations a major advantage. The online MSc Data Analytics and Marketing (CIM) programme from Arden University combines these two disciplines to give you advanced data handling capabilities to maximise your marketing potential.

Arden’s online programme delivery makes it is easier to develop your data handling and marketing skills alongside your existing commitments and responsibilities. This dual master's degree is accredited by the Chartered Institute of Marketing, so you can be sure your marketing career has the best foundation.

Course modules

Strategic Marketing – (CIM)

Get to grips with the strategic side of marketing, and the competitive advantage that can be gained from a situation analysis. You will develop effective decision-making, as you learn the importance of sustainable growth, sought by every organisation.

International Marketing

Expand upon your marketing knowledge by stretching it to all corners of the globe. You’ll come to recognise the complex nature of international marketing and its many different stages, learning to plan strategically, and dig deep into the theories that underpin the processes of marketing overseas.

Mastering Metrics – (CIM)

Learn to play the numbers game with the powerful tool of data, and flex your numerical skills by making informed marketing decisions. Master the art of measurement techniques, and come to understand the role of marketing metrics in an organisation.

Digital Strategy

With digital marketing at the heart of modern marketing strategies, this module gives relevant insight into how organisations are using digital media to effectively market their products and services, and achieve their business objectives. You will gain familiarity with a range of digital assessment tools, and use these findings to develop a flexible strategy, allowing you to adapt quickly to changing market needs.

Data Handling and Decision-Making

With access to more data than ever, those equipped to handle and interpret this data can add real value to the workplace. The focus of this module is learning how to both interpret data, and make key business decisions shaping the future of an organisation.

Data Visualisation and Interpretation

Gain the crucial data skills that give businesses their significant competitive advantage by learning to present this data in a universally engaging manner, which can be understood by specialists and non-specialists alike.

Research Project

This vital project gives you a chance to research an area of your choice, related to the programme theme, and develop your critical abilities. You’ll create a research proposal and choose between a conventional dissertation, or an academic article and presentation. Then you’ll apply all of your knowledge from the programme with the opportunity to link your research to your actual work needs.

Industry Partnerships

When you enrol in the MSc Data Analytics and Marketing (CIM) course, you will have the option to participate in the following business skill development programmes:


Cisco Networking Academy
Get a real world grounding in today’s most valuable technical skills. Use real equipment, software, and simulators to gain technical knowledge in at least 1 or 2 high demand job areas.


Salesforce Trailheads
There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.


Amazon Web Services
With the increasing demand for cloud employees, AWS Educate provides an academic gateway for the next generation of IT and cloud professionals

How does it work?
Participation with our Industry Partners is completely voluntary. Your participation or decision not to study these additional extras won’t have any effect on your degree or the grades you receive.

What Our Students Say


“The best part of this programme has been the fact that I feel I gain useful, practical knowledge while I progress through the courses. The more I study, the more I want to study. This feeling is really motivating, especially when comparing it to my studies in other academic institutions. The flexibility is another great advantage of Arden’s program.”

Micael De Abreu Caldas,
Arden University

Eligibility requirements

To be eligible for this course you must normally have:

  • A UK honours degree at a minimum of second class (2.2) or equivalent.
  • For students whose prior learning was not taught in English: IELTS 6.5 or equivalent (no less than 6.0 in any element).
What if I don’t have academic qualifications?

We positively encourage and consider applications from those with substantial management experience (typically 5 years) able to demonstrate their motivation to study the programme. We will ask for your CV and references in support of your application.

Last updated Aug 2020

About the School

Here at Arden University, we believe that everyone everywhere should have access to the higher education they deserve. Whether you already hold a post-secondary degree or are just beginning your journ ... Read More

Here at Arden University, we believe that everyone everywhere should have access to the higher education they deserve. Whether you already hold a post-secondary degree or are just beginning your journey into higher education, Arden has the tools and the passion to help provide you with a truly engaging and beneficial learning experience. Read less