Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Uganda hosts the oldest university in the East and Central Africa, which is Makerere University. This university has been the center of academic excellence for several decades for not only Ugandans students but also other students in the region. Uganda has over 30 public universities.

A Master of Business Administration is a degree program that may help students to improve and diversify their skill set. Many schools offer MBA programs either online or part-time, so that students who are busy with careers and families can further their education in a convenient manner.