MBA with Concentration in Digital Marketing

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Introduction

The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization's business and marketing objectives. Prepare students for the future challenges of the digital age. After completing the Master, you will be able to:Create digital marketing plans and campaigns. Analyze the different channels, as well as measure and evaluate their success. Design effective digital strategies to implement them in your business. Promote leadership skills.You will be able to link your thesis or final master's work to a real casuistry of your current company, which may have a direct impact on the applicability of your master. Apart from this concentration, with the MBA you can also have other different concentrations so that you can choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health Management. All this following our teaching model designed on the basis of 3 fundamental pillars that promotes excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of learning by doing. Be Limitless; Be Successful. What prepares you forCreate digital marketing plans and campaigns. Analyze the different channels, as well as measure and evaluate their success. Design effective digital strategies to implement them in your business. Promote leadership skills.Who is it for?Professionals in the areas related to Digital Marketing, aiming to develop their careers with in-depth knowledge of this rapidly evolving field of marketing. Professionals who want to develop their skills to lead specialized teams in digital marketing and e-commerce. Professionals looking to update or deepen their knowledge of new and existing tools in the digital environment. Graduates in business, economics, management or marketing who want to specialize in the field of digital marketing.Temary1st Academic PeriodFinance Management accounting2nd Academic PeriodLeadership and organizational behavior Marketing3rd Academic PeriodNeuromarketing (*) Digital and Mobile Marketing Strategies (*)4th Academic PeriodDigital tools, Technologies and metrics (*) Social Networks and Virtual Communities (*)5th Academic PeriodInformation systems and technology management Research methodology6th Academic PeriodOperations and project management Thesis(*) Courses to be replaced by the set of elective courses related to the chosen concentration.Admission requirementsBachelor's or graduate degree.Testimonials“We have learned semester by semester, sharing knowledge with our professors and developing a two-way business vision. I have taken a step forward in this business world that is constantly moving. " - Maria Moschiano. “My dream was always to obtain an international MBA, however, due to the cost and the travel it was impossible to achieve. Today, thanks to BIU's Online MBA and its excellent value for money, it has been possible. " - Jesús Andrés Pérez. “The student finds himself with a series of updates of conceptual notions and methodologies in all areas of interest and with a learning environment marked by omnichannel. All in all, a superlative training experience. " - Jorge Sánchez.

About the School

Broward International University

We specialize in post-university education at an Online Masters level. With a duration of 18 months, distributed in 6 academic quarters.

We specialize in post-university education at an Online Masters level. With a duration of 18 months, distributed in 6 academic quarters. Read Less

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MBA with Concentration in Digital Marketing

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About the School

Broward International University

Broward International University

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General Information

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